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Deep in Deso: Mixing Pow Consensus, Social Graph, DID, and Infinite State Application Map

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Social media has changed the way we communicate, but not everyone thinks the changes are always positive.

原文标题：《 A Deep Dive Into DeSo 》

Original article by Kadeem Clarke, m6labs.co

Deep Tide TechFlow

Social media has changed the way we communicate, but not everyone thinks the changes are always positive. Many social media platforms have been criticized for not adjusting content properly, leading to the spread of false information.

People are frustrated with the way social media deals with censorship, privacy, user control, data theft and sharing. Facebook and Instagram, for example, are already facing legal action for compromising users' trust.

More than 4 billion people or more than half of the world's population use social media. On average, Internet users spend 2.5 hours a day on social media.

Data breaches are a common problem on social media. Your personal information could soon be on an illegal website. The Facebook breach in 2021 is just one example -- more than 533 million users' information was exposed. LinkedIn faces a similar problem.

While big tech policy is still being updated, the possibility of decentralized social media offers a solution.

DeSo - Decentralized social

DeSo is a decentralized social network that not only gives users access to the functionality of most Web 2.0 social media platforms, but also improves it by giving users control over its content and monetization options.

The original cryptocurrency of the Decentralized Social blockchain is $DESO. This unique Tier 1 blockchain is open source and designed to support and extend social media applications that require large amounts of data.

The beginning of DeSo

Former Google software engineer Nader Al-Naji founded Decentralized Social. His commitment to decentralized social media has earned him the nickname "The Facebook Killer."

In May 2019, BitClout began working to decentralize social blockchains. In addition, BitClout has set up the DeSo Foundation to help decentralize social media and blockchain development.

Several early investors backed the idea behind BitClout. A16z, Coinbase Ventures, Hack VC, Pantera Capital, Sequoia and other investors contributed $200 million to the development of the DeSo platform.

DESO went public on Coinbase in December 2021, just a few months after the platform launched. With its standards and requirements, DeSo is one of the fastest Tier 1 blockchains to list on an exchange.

Salil Shah joined the DeSo team in November 2022 to help grow the company. His current goals are to further develop the creator economy and add Web3 capabilities to the decentralized social media platform.

DeSo's goal

People with similar interests will be brought together through the DeSo platform, giving users more control over their social media interactions. Thanks to the platform's blockchain foundation, users will be able to maintain a sense of privacy and an extra layer of security when interacting with each other.

DeSo provides users with a decentralized environment where they can manage every element of their social network. You will be able to access all of your social media content in one platform, and therefore own your data.

DeSo also makes it easier to expand social media applications. To accommodate billions of users, Web 2.0 social media platforms require massive amounts of digital storage. Compared with DeSo, the cost of uploading "likes," pictures and status updates to blockchains like Ethereum will be in the millions. Their website states that 200-character on-chain storage costs $0.000017, compared to $78.75 for Ethereum. The storage costs of the platform will not be surpassed by solutions such as Cardano or Avalanche.

The best part, according to the information on their website, is that anyone running a node to manage their feeds also contributes data back to a public pool of profiles, posts, follows, etc. stored on the public blockchain.

- A post or a like on an ESPN node can appear on a Politico summary. Posts in China can appear on feeds running on nodes in the United States, and vice versa. With each node running, more content is contributed back to the global data pool stored on the blockchain, making every other node on the network more powerful and attractive to users.

- In a sense, DeSo can solve the collective action problem among independent publishers: Instead of being forced to contribute to a private data pool controlled by a large corporation that disagrees with them, publishers can now contribute to a public data pool that no one owns and will never leave intermediary.

- So we can move from a world where data is a closely guarded private resource to a global utility that anyone can tap into.

How to make money as a creator on DeSo - Social Tokens, Social NFT, and Social Tips

The three product categories that DeSoare pioneered have revolutionized how creators monetize their work online, but that's just the beginning.

Social token

Social networking

Social tipping

Anyone in the world can try to give creators new ways to profit by building applications on DeSo because it is open source and profitable.

Imagine, for example, that a well-known creator wants to start offering premium content in exchange for a monthly subscription.

As soon as one person on the Internet builds this feature, the entire ecosystem of DeSo apps can instantly tap into it.

The same goes for other features, such as inbox, where creators can be compensated for retweeting content or replying to fans' messages.

The best machine learning researchers in the world can develop solutions that give unfettered access to full streams of data, wherever they are, to solve other problems such as identifying offensive content or eliminating spam.

Fundamentally, the DeSo blockchain is an open protocol that anyone in the world can contribute to, which will ultimately lead to the creation of more ways to unlock the true potential of creators and return competition and innovation to social media.

6 main features of DeSo

Social media has several features that differ from typical DeFi applications, especially in terms of interaction and storage.

Mixed PoW consensus

Currently, the DeSo platform runs on a hybrid consensus mechanism. By utilizing the PoW model, the blockchain can maintain a high level of security while using significantly less power than other significant blockchains. The model is constantly being improved, and the development team plans to transition to PoS protocols in the future.

Social graph

Every post you like, every friend request you accept, and every status update you make forms your social graph.

The connections between users, groups, and organizations of a social network are displayed in the social graph. All user data on decentralized social media is accessible. As a result, social platforms and outside parties can't use your connection against you. Users can store all of their posts and social graphs directly on the chain.

Hypersync x DeSo

Most blockchains are built to store only small amounts of data in order to increase efficiency. Whereas social applications require unlimited amounts of data, the DeFi protocol typically requires only a few bytes of storage. This problem is solved by Hypersync, which also allows for greater scalability.

Block downloads are typically used to synchronize blockchain activity. Block transactions are downloaded one by one. While it can happen quickly, each transaction requires a lot of data. Hypersync helps users use less data by giving them a snapshot of block activity. Records are compressed to make them more compact and practical.

Infinite state application

Even with the use of storage-focused blockchain Bridges like Arweave or Filecoin, most Web 2.0 applications cannot be implemented on today's general-purpose blockchains due to the high cost of on-chain storage. Even storing a link to Arweave or Filecoin on any of the chains shown above would cost more than $0.10 to $1.00 at the current exchange rate, which is unaffordable.

Most blockchains are developed to support finite state applications with fixed storage requirements; As these chains become more widespread, the cost is likely to increase further. Social media applications, on the other hand, are infinite state programs that can be expanded infinitely. The DeSo platform uses a complex, purpose-built indexing system to increase scalability.

DeSo Identity Service

The DeSo Identity Services development tool enables users to quickly store key pairs or credentials in applications based on the DeSo platform. Developers do not need to create complex forms or enter validations to confirm the user's identity. Instead, this is incorporated seamlessly into the application.

Decentralized social applications

There are hundreds of decentralized social applications on the DeSo platform. With the advent of development tools, new applications are often created.

Among the most popular are:

Diamond: This decentralized version of Twitter encourages participation while providing new ways for content creators to monetize.

Stori: A TikTok-like decentralized app with a focus on video content.

NFTz: Like OpenSea, this decentralized NFT marketplace adds more social and community elements.

DeSocialWorld: Connect with users around the world in multiple languages.

DAODAO: Take your social fundraising to the next level with this unique Web3 platform.

Vibehut: Meet new people based on common interests or video chatting with friends.

What are its advantages?

Decentralized social may seem complicated, but the DeSo platform is simple and requires little instruction.

In addition, using the DeSo platform has several unique advantages that you won't find on other Web 2.0 social platforms.

Own your content

While the most widely used platforms allow you to keep your intellectual property, you may not be able to control who sees it. Your content is always under your permissions on the DeSo platform.

Make your content pay off

As mentioned earlier, the DeSo platform makes monetization much more straightforward. Content producers have several ways to make extra money. Whether you want to make money on DeSo by convincing people to buy your creator token or through social tipping, all you have to do is start creating exciting content and community.

As more people interact with your content, your potential revenue increases.

Building the application is simple

The DeSo platform makes building new applications simple, and there are many resources available. The DeSo Developer Center is a great resource to use as a starting point for research related to your project.

In addition, you will be able to use any programming language you already know, such as Python or JavaScript. The DeSo platform is open source, so there are countless options for leveraging the Web3 social layer and creating new applications.

Increase privacy

Using blockchain technology could make it easier to maintain your privacy on social media. Your data is securely stored on the DeSo platform, rather than being held by private companies.

Like blockchains for financial applications, they can't be accessed without your permission.

Reduce spam and fake news

Although the network's content is not regulated, it does use a reputation system. The accuracy of what you see can be rated using this decentralized system. Users are less likely to run into someone with multiple accounts because they have to pay for all their activities.

Since there are no algorithms, users can more precisely customize what they see.

DeSo's road map

Phase 1 is still underway - the social layer of Web3, while Phase 2 - the Internet of DeSo is just around the corner, and the most exciting Phase 3, or so called revolution, is just around the corner:

Token economics

Since its initial release in June 2021, the DESO's price has experienced significant volatility. The token was worth more than $178 at the time of issue.

The price briefly rose after the token went public on Coinbase in December 2021. Its price soared to a high of $438.10, a staggering 151% increase.

The blockchain is open source, but a significant amount of money is currently set aside for further development. Blockchain is likely to experience price volatility in the future and gain more individual users due to additional investment.

conclusion

Over time, integration with other blockchain technologies could make blockchain more widely used. For example, MetaMask integration allows users to interact across the chain with a variety of social applications.

The Decentralized Social seems to be applying the benefits of blockchain and social media using cutting-edge Web3 technologies. Investors may still need to figure out what lies ahead. Still, the Decentralized Social platform offers advantages such as lower storage costs, better privacy, and a range of decentralized social applications. It will be interesting to see how this developing technology affects the future of social media.