"Twitter Checks" Jumps 3,000% : Gamification Drives marketing behavior Shaping art itself

In November, Musk made a major change in the meaning of Twitter's verified blue label, from an identity authenticity marker for influencers to a paid $8 a month service. Not only did this quietly plant the seed of a MEME best suited to Crypto soil, it also injected inspiration into artist Jack Butcher.

Checks NFT

On January 3, Checks launched a 24-hour but unlimited supply of Mint for $8 a piece. In the end, 16,031 Checks were Mint. On January 9, after a few days of silence in the secondary market, Checks started trading and rose to near the 0.2 ETH mark on January 15. Currently, the floor of this series is priced at 0.24 ETH.

This is an artfully conceived NFT series. Let's explore the subtleties of Checks by starting with a look at Jack Butcher.

Who is Jack Butcher?

Prior to joining NFT World, Jack Butcher spent 10 years at a Fortune 100 advertising agency based in New York City, where he was the creative director responsible for a variety of brands worth billions of dollars.

He found the work interesting, but not free. So, in pursuit of freedom, he started his own advertising agency, only to lose the fun and freedom.

Finally, he leveraged his expertise and experience to start Visualize Value, which sells training courses. With a million dollars in revenue and an audience of more than half a million people, it's quite successful.

Entering the world of the NFT, Jack Butcher is still thinking deep, and still winning. In March 2021, Visualize Value's entry "NFTs, explained." was auctioned off at 74 ETH. inFoundationOn the Visualize Value page, you can see that Visualize Value works are sold for a decent price.

"NFTs, explained." which completed the auction at 74 ETH.

A "Create burn" mechanic with "no damage"

Let's take a look at Checks' original firing mechanism:

As you can see from the image above, the original idea for the mechanic was a "burning race" -- burning a collection of 80 different colored "Twitter tokens" on the right. At the end of the Burning contest, the collective entries will be divided into 80 different 1/1 "Twitter tokens" that will be claimed by the top 80 burning addresses.

What about the 80 players out there? Consumed, burned, and... There's no then, there's nothing to gain.

Jack Butcher thinks that's not quite right. He hopes to answer the question by reducing the supply of "Twitter tokens" - does less supply mean more demand? But at the same time, he didn't want to damage any existing works of art, avoiding the "loss for nothing" destruction of the previous system.

Another NFT project Damian Hirst brings inspiration to Jack Butcher. Damian Hirst holders can choose to burn the NFT to get a physical version of the NFT. To date, nearly half of the 10,000 Damian Hirst's NFT has not been chosen to burn in exchange for the physical version. Part of the NFT world on the chain, part of the real world off the chain, the aggregate remains "unchanged", but the market does show "medium preference", which is interesting.

By burning, Damian Hirst completes the "Artistic Medium Transfer". Checks did something new: "art shaping".

Players initially Mint 80 Twitter tokens, and have the option to burn two of them to get a new version with 40 Twitter tokens. And so on, every time you update the version, you need to consume two of the same version of the NFT. 80-> 40-> 20-> 10-> 5-> 1-> 0.

In the best case, everyone works together to burn all the way, and you get three zeros.

"Version 0"

Players can choose to "evolve" their NFT, which, of course, means they can choose not to move and "stay" in one version. On the surface, you're choosing whether or not to add burning, but your choice also determines the final form of a work of art. Whether you "evolve" or "stay," you are "artistically shaping."

At the same time, players can decide the number of the "evolved" NFT -- the smaller of the two "evolved" NFT will be the number of the new one. For example, if you "evolve" with #1 and #100, the new version of the NFT will be numbered #1. This provides a new variable for "artistic shaping".

This gamified mechanism will drive market behavior and "artistic shaping". How many people will choose to burn? What will be the final morphological distribution of the entire NFT series? And in some paradoxical ways, Checks are an art form -- the more checks are burned, the rarer the remaining NFT, but the less visually rich they are. If the market's choice is to chase rarity, is it aesthetics that determines the value of art, or rarity that determines the value of art?

Does burning tell us what it is we're after?

The Power of MEME

Is MEME a culture, or is culture itself a MEME? It is difficult to have a well-defined answer to this question. However, MEME, as a factor deeply rooted in the hearts of contemporary people, has a powerful "cultural force". Especially in the Crypto world, the community has always shown us this powerful "cultural power". Let's take a look at what Checks fans have come up with:

Checks theme 2048 games

The mutual attraction of memes

Musk probably did not think that his business moves, to the Crypto world planted such a MEME seed. The power of MEME made players help Checks break out of the ground, and continued to create and maintain strong vitality after its successful birth.

conclusion

I titled this article "Gamification Drives marketing Behavior Shaping Art itself," but actually, I'd rather think of Checks as a "brand new on-chain game art" -- Checks itself is a "work of art," but Checks itself is a very cool and artistic "burning game."

Currently, the burn is not open, and the contract will be deployed in a few weeks. Missed the original Mint? No need for FOMO then. Watching the game play, is not a ticket free art enjoyment?

The fire is slowly lighting up, let's wait and see...

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