Media Publishares and Vidy have officially announced their partnership: to create an NFT platform for the fashion, art and music communities

April 8, 2021, Singapore: Media Publishares (Singapore), publisher of Vogue, Esquire, Robb Report and Buro, announces a partnership with Vidy to launch an NFT platform that caters to the needs of the fashion, art and music industries.

Founded by Singaporean tech entrepreneur Matthew Lim and Harvard alumni Patrick Colangelo, Vidy is a blockchain-driven digital advertising technology that uses the native cryptocurrency VidyCoin to digitally incentivize users who participate in viewing ads. Vidy and Media Publishares share a "digital first" philosophy and innovative thinking. The two companies have established a good partnership, and now Vidy's technology is widely used in Media Publishares publications.

Vidy and Media PublisShares' NFT platform is scheduled to launch in the third quarter of 2021. The main features of the platform include NFT casting, trading and auction, and user interaction. The art, music, and other NFTs in the platform will be displayed in a 360-degree panoramic virtual environment. The platform focuses on virtual creativity at its core while promoting sustainable consumption. The NFT platform will donate a portion of the NFT's proceeds to charities dedicated to building positive connections between the virtual and physical worlds.

"The NFT market has grown by more than 229% since 2020 to reach more than $500 million," Lim said. However, it is still in its early days and still has a long way to go in terms of infrastructure development. With the rise of Metaverse and virtual idols, people will soon be able to live in a parallel virtual world with digital identities, buying items not just as digital files, but as any unique asset in their virtual realm, akin to their physical world."

"For this new NFT platform, Vidy will lead the development of the technology and blockchain aspects of the new platform, given his unique experience in dealing with traditional businesses and cryptocurrencies. We are confident that with the active participation of the traditional fashion, art and music communities, we will ultimately grow the NFT world and create the highest quality NFT platform."

The NFT platform is aimed at an "emerging demographic in the digital age" while seeking environmentally conscious luxury consumers. Creators are encouraged to develop a virtual identity for their designs, giving them a new source of income for their art creation.

Michael von Schlippe, President of Media Publishares, said: "Media Publishares has always been ahead of the game with its innovative storytelling, with our flagship titles Vogue, Esquire, Robb Report and Buro Singapore leading the way in fashion." What we are seeing is a creative Renaissance in which ideas and technology are working together to drive change. "The NFT platform is essentially a virtual marketplace between creators and users, and provides educational, interactive, and entertaining content to the community," von Schlippe added.

Media PubliShares' publications have gained global recognition for their innovative content creation. Noted projects include the 'AI column' of Singapore's Esquire, which won gold at the Native Advertising Awards in Berlin, and the 'Vogue Studio', a 360-degree micro-landscape launched by Vogue Singapore in August 2020.

About Vidy:

Founded in 2016, Vidy is a San Francisco-based video networking technology company founded by Harvard-educated Patrick Colangelo and Matthew Lim, formerly of Credit Suisse. Starting in 2018, Vidy has integrated blockchain technology into its ecosystem, making the distributed economic reward model widely used among partners. Today, Vidy's technology is used by more than 70 global media publishers, such as CNN, CNBC, Singapore Vogue, Esquire, and others, generating more than 10 billion page views and 150 million impressions per month. Vidy has two native cryptocurrency tokens: Vidy and Vidyx, both of which are integral to the Vidy rewards, e-commerce, and NFT ecosystem.

For more information about Vidy, visit www.vidy.com

About Media Publishares:

Media PubliShares is a dynamic Media company specializing in impactful storytelling, characterized by compelling visuals and creativity. Based in Singapore, Media Publishares(formerly Indochine Media) has over 10 years of experience in digital communications, luxury print publishing across Southeast Asia. Media PubliShares is a full-service publisher with more than 80 staff across the region, including editorial, event planning, video and design and production. Media Publishares already operates in Singapore, Malaysia, Vietnam, Thailand and the Philippines and is expanding its reach to further strengthen its presence in the publishing industry. Its current flagship brands include Buro, Esquire, Robb Report, Luxury Guide and Vogue Singapore.

For more information about Media Publishares, please visit www.mediapublishares.com.sg

Contact Vidy:

Official assistant WeChat ID: Vidyasia001

Website: vidy.com & have spent

Weibo: https://weibo.com/vidycoin

Twitter:https://twitter.com/VidyCoin

Telegram: https://t.me/VidyCoin

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