Li guoqing quit dangdang, to organize ten million "friends" to build ecological chain

Author: 0 x30

On December 24, 2018, dangdang released an official microblog, strongly condemning founder li guoqing's inappropriate comments on "liu qiangdong's sexual assault case" the day before, and trying to clear the air, saying that li guoqing had left the management and decision-making level of dangdang. At the time, Mr. Li owned just 27.51 percent of dangdang, with 64.2 percent held by dangdang's co-founder and Mr. Li's wife, yu yu.Dangdang is not li guoqing's dangdang.

Less than two months later, on the morning of February 20, li guoqing announced his departure from dangdang, saying in an open letter that he had been "tormented by the desire for innovation for many years" and would "set off again" in 2019.

In an interview with the media, Mr. Li, whose family owns 93.5 percent of dangdang's shares and other managers account for 6.5 percent of the company's 19-year history, acknowledged that the incentives created by the shareholding structure were not sound enough to make dangdang a greater company. He said that in this venture must learn lessons, to promote the real partnership.

This time to promote the partnership of entrepreneurship, li guoqing chose the track is "book club + block chain."He will serve as CEO of DAPP, a unit of CRYSTO's crystal chain ecosystem, and hopes to use the block chain's distributed economy to reduce everyone's reliance on capital and founders, giving content creators, screeners, distributors, and users the opportunity to make money and participate in the discussion."

To pull up ten million "friends" reading club

Li guoqing's idea of starting CRYSTO is also very clear. He hopes to reach 40 million annual users within 3 to 5 years and recreate an Internet cultural ecology.

To be specific, he will set up a book club, which will be divided into 10 reading clubs. Each club will invite dozens of famous writers to talk about 52 books every year. Experts in different fields will share what they are good at.Reading experts can spontaneously organize thousands of book clubs on this platform.

Seeing here, I couldn't help raising alarm. In the Internet industry, the use of various marketing methods to attract users and traffic is normal. As luo zhenyu tells you, his "logical thinking" has 10 million fans, you won't be surprised. But in the blockchain industry, when someone tells you they're going to organize millions of members to read books, pay attention. Remember the "three o 'clock" community that yuhong pulled up last year? Pull the community first, attract enough heat and community members, and then send the money.

Although li stressed that CRYSTO issues points considering domestic regulations. On the issue of Token, CRYSTO's route is also clear -- the Token project and community building are going on at the same time.However, this is not that different from many blockchain content copyright projects in 2018, which are more about mining behavior, which can be understood as a split from strategic and ecological cooperation.

According to the roadmap on the project website, CRYSTO In Q1 2019, the public link's minimum function version will be tested internally, Q2 2019 will be put on the exchange, Q4 2019 will start super node campaign, Q1 2020 super node campaign will be completed and the main network will be put online at the same time. As for when the product Demo will appear, we don't know yet, except that the Token scheme has been done well.

It is worth noting that li guoqing is only one of the investors in CRYSTO chain. He is CEO of DAPP, a unit of CRYSTO chain, which is responsible for the book club. Ma mingze, founder and CEO of CRYSTO chain, has served as assistant President of dangdang and chairman of cultural industry. Most of the other senior executives have dangdang backgrounds. As a leader in the field of cultural content, li guoqing is more qualified to launch the event than any other team on the track.

A CRYSTO chain using a STO pass as a reward

In addition to li guoqing's book club, CRYSTO also includes other ecological sections.

The so-called intangible assets refer to the identifiable non-monetary assets without physical form, such as copyright, trademark, patent technology, copyright and so on. CRYSTO will mainly provide four services: copyright confirmation, content distribution, equity fragmentation transaction and equity securitization.

In combination with the specific approach of content copyright, CRYSTO plans to build an ecosystem of underlying public link, intelligent contract, financial platform and DAPP application.

However, from the perspective of the public link ecology, CRYSTO does not have many innovative points. Most of the public link is included in the white paper or the ecological assumption in the financial play such as the bottom public link + intelligent contract tool +DAPP application layer + exchange.

From the perspective of economic model, CRYSTO maintains the ecosystem of "ordinary user consumer -DAPP developer - miner" by means of STO pass-through as a return, which is basically not separated from the category of "pass-through economy" of most block chains. At present, there are only a few internationally recognized STO in the world, and only a few projects have STO, so the compliance of CRYSTO in domestic operation is questionable.

By analyzing existing blockchain content copyright industry projects, we conclude that there are three main business models: copyright depositing, copyright and derivative trading, and content creation and distribution incentives. According to incomplete statistics, the project of block chain + content copyright can be traced back to 2014 at the earliest. At present, there are more than 60 projects in the block chain content copyright industry.STEEM, currently the most valuable, has a market capitalisation of about $100m, while more than 60 other projects are currently worth less than $100m.

In addition, due to the low barriers to entry in the field of content copyright, there has been a trend of business convergence, which is likely to cause homogenization of business in the future and intensify market competition. So to judge CRYSTO's value, we have to go back to the "content copyright" business model itself.

Can the block chain copyright market break through?

CRYSTO has no shortage of competitors on the domestic "blockchain + copyright" circuit.

Big companies such as baidu launched the original blockchain photo service platform totem last year, which USES baidu's independently developed blockchain copyright registration network to provide one-stop services for photo rights confirmation, monitoring and rights protection. Baidu has also put "baidu encyclopedia" on the block chain, making use of the block chain's tamper-free feature to ensure the accurate retention of the historical version of the encyclopedia.

Although the copyright economy in foreign countries is very mature, the copyright economy in China is still in its infancy. According to the report on the development of China's online copyright industry (2018) released by the national copyright administration, the market size of China's online copyright industry was 636.5 billion yuan in 2017. There is even less market share that can be combined with blockchain.

On the one hand, the trillion-dollar copyright service market is still in its infancy, and there is no inevitable evidence that "block chain + copyright" will be a good time for the outbreak of the copyright industry. On the other hand, the more deadly is the content copyright domain to IP resources and user resources have a greater dependence, the traditional giants at any time to enter will bring a great threat.

Li guoqing's advantage mainly lies in this aspect. "I have invited a large number of publishers and a large number of published authors, such as yu hua and zheng yuanjie, to express their support." But it's clearly not enough to make a real breakthrough in the blockchain copyright market.

Finally, whether li guoqing can truly pain the block chain distributed economic system and reshape the content copyright industry, let time to prove it. BlockBeats also heard a skeptical voice, "I hope li guoqing is not the next CAI wensheng."

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