Paradigm's favorite team comes out with a new product. Learn about Escher, an art NFT aggregation platform

"Today I am very excited to announce our new platform," the Tessera team's founders wrote in an announcement on the morning of March 7

Escher, a select market for fine art prints." The announcement sparked a buzz in the community, with Escher celebrating The Escher Edition collection on zora, which reached 144,000 mint views in 36 hours. What is the new NFT platform Escher? How to solve the pain points of print market? BlockBeats has a brief look at this.

Escher: Market for selected prints for artists and collectors

The Tessera team's new NFT platform, Escher, is an artist - and user-centered platform, where all design and technical decisions will always put creators and their collectors first. On Escher, users can not only see all versions of an artist's work at a glance, but also easily buy, sell or discover works that other collectors like.

The Escher platform has an open and transparent secondary market, where anyone can browse or trade the versions listed on the primary and secondary markets. The Escher platform is designed to provide collectors with a new and organized visual experience to help them overcome the difficulties of buying, publishing or selling prints. Escher is not only an aggregator and marketplace, but also a curatorial team dedicated to making it easy for collectors to explore and appreciate art in a variety of styles and themes, elevating emerging and established artists, and providing a platform to showcase their talents and creativity.

Escher will focus on platforms and market aggregators for art version (1-of-X) works. 1-of-X refers to a form of distribution of a work of art, a copy licensed by the artist for limited release. Artists only make or license a limited number of copies, each with a unique number, such as 1/10, 2/10, etc. This can increase the scarcity and value of the work. The Escher platform focuses on this type of art, benefiting both collectors and artists.

andy, the founder of Tessera, believes that there is a lot of overlap between what tessera does and printmaking, which is actually another form of collective ownership of artworks. "Last summer we started exploring the many unmet needs in the printmaking market and how to work with artists and users to meet those needs," he said on Twitter. "To that end, we started building Escher in November."

解决版画市场痛点

Over the past two years, the Tessera team has been working closely with some of the world's largest creators and collectors to make collective ownership simple and easy to understand. Through conversations with the community, they discovered many of the challenges of buying, publishing, and selling printwork that come from its differences from the 1 in 1 Art and PFP projects.

At the same time, the biggest pain point in the print market is based on artist discovery, and there is no aggregator platform that allows artists and collectors to easily highlight and sell their NFT versions. When users want to find all the prints of a certain artist, they need to jump across different platforms, which is a tedious and time-consuming process. For example, the best way to explore the @XCOPYART print market is to view this Dune Analytics dashboard:

Tessera founder Andy believes that artists and collectors need a unique place to display and sell their works. In order to solve this problem, Tessera launched the Escher platform, where design and technology decisions will always adhere to the principles of artist first and user first. To provide artists and collectors with a unique place to display and sell their work, hoping to solve the challenges facing the printmaking market through their unique designs and lead the next frontier of art focused products.

The Escher platform brings together all prints from selected artists, regardless of which platform or smart contract they exist on. This is known as the Artist Gallery, where users can explore all of an artist's work, including the ERC1155s, the ERC721s, which comes in multiple versions, and one-off prints. In addition to convergence and artist curation, Escher will also be its own marketplace. At launch, Escher will have a zero-fee secondary market, built on Opensea's Seaport and powered by Reservoir, that is uniquely and specifically designed for printmaking.

How does Escher work?

Escher is a platform that aggregates versions and their secondary market listings across different contracts, token standards and platforms, becoming a one-stop shop for all artist versions (high-end versions, exclusive versions, etc.).

Found:  Escher will aggregate an artist's work regardless of platform or smart contract, allowing you to view the artist's work without jumping platforms. With Escher, collectors can explore an artist's portfolio and make a purchase, rather than having to jump across multiple platforms to see a full version of an artist's work.

Artist Gallery:Escher will also provide artist showrooms, which will be customizable, dedicated Spaces. Escher will house more than 25 artists, They include XCOPY, Cath Simard, Grant Riven Yun, Jack Butcher, Grant Riven Yun, Sarah Zucker and Alpha Centauri Kid.

Browse, buy & Sales:Designed for artists and their collectors, on Escher anyone can browse, buy and sell edited works through the primary and secondary market listings on each artist's showroom page.

Team & financing

Escher's founding team came from the NFT platform Tessera, formerly known as Fractional NFT fragmentation protocol. Tessera completed a $7.9 million seed round led by Paradigm in 2021; Completed A $20 million Series A funding round in 2022 from  Paradigm Led by Uniswap Labs Ventures, Focus Labs, eGirl Capital, Yunt Capital and other investors.

2022 年 12 月，Tessera 团队宣布了三款新的 Tessera 产品，包括：tessera.co、Tessera Marketplace、Tessera Protocol。同时，Tessera 发现，过去没有一个统一的平台，可以让艺术家和收藏家轻松地突出和销售他们的 NFT 作品，而 Escher 旨在填补这一空白。因此在不到三个月后，Tessera 又宣布了 Escher 平台，继续致力于集体所有权。

From founding Tessera to Escher, founder Andy has always wanted everyone in the world to get together and own cool stuff with friends on the Internet, leading the next wave of ownership experiences through a selection of culturally and historically significant digital collectibles. (BlockBeats note, for more information about Tessera on the NFT platform, read theWhat exactly does Tessera, the NFT "pooling" protocol led by Paradigm, do?"

Available exclusively from Escher

In honor of Escher's launch, Tessera made a free mint Edition of The Escher Edition series, which ends at 11:59 p.m. Et on March 8. mint totals 144,000.

Escher, which will officially launch on March 30, will combine aggregators, marketplaces and curatorial teams to provide artists with a new, highly organized viewing experience to showcase their work and make it easier for collectors to browse and discover art, officials said. Additionally, Escher Exclusives will launch Season 0 on March 30. Featuring the most sought-after artists in the NFT community and curated limited edition collections, it offers unique opportunities for collectors by changing the artists, number of editions, and subject matter each season.

Over the next few weeks, Escher will be releasing new information and progress, and Escher hopes to become a mainstay in the crypto art world as Open mint takes off, while bringing together different contracts, token standards, platforms, and secondary markets.

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