Play 2+: Mixed reality trendy play, will it be a trendy new way to play?

The name of NFT has already spread to all corners, and even in blockchain applications, it has become a more out-of-the-box species than BTC. While entertainment, sports, and luxury goods have driven this track, which currently has a global transaction volume of more than 50 billion US dollars, the concept of digital collections has also become popular. As in the past, young people are becoming more and more enthusiastic about digital collections. This time, major Internet companies have also begun to make frequent efforts in the field of digital collections.

In late June last year, Alipay jointly launched the Dunhuang Flying Apsaras and Nine-Colored Deer skin payment interface, which was sold out when it was first released. Later, Jingtan was derived from the applet, which also uses the AntChain (Alliance Chain) developed by Alibaba. The digital art platform R-SPACE of Tencent Magic Core and Xiaohongshu uses the Zhixin Chain (Alliance Chain), which is jointly built by Tencent, China Net Security, and Feng Tiao Li Shun. Baidu even distributes digital collections to users in the form of airdrops to attract users. It is built on the Baidu super chain XuperChain (alliance chain).

According to the "2022 Digital Collection Research Report: The Differentiation of Chinese and Western Value Capture" released by the computing power think tank on April 12, in 2021, my country's total The number of digital collections on sale is about 4.56 million copies, and the total circulation value is about 150 million.

The popularity of digital collections is inseparable from the wealth effect. Some collections start with a few yuan or more than a dozen yuan, and can be sold for thousands or even tens of thousands of yuan after changing hands. Like fried shoes, trading in "Dewu", the initial information exchange and sneaker identification platform has also become the largest sneaker resale platform in China. The current "Dewu" is not only operating as a trading platform, but also as a social platform. Users can publish posts and express their opinions, and others can like and comment, or it can be like Xiaohongshu or QQ space.

Similarly, such a social platform is also needed in the field of digital collections.

Detailed explanation of "Play 2+"

There is no need to say much about the popularity of the overseas NFT trading market. Following this, many people have turned their attention to the huge domestic digital collection trading market that is ready to go. Many digital collection platforms have sprung up, and "Wan Er+" is one of them.

"Play II+" was established in 2021 as a two-dimensional digital collection distribution platform, aiming to create social + light games + IP virtual 3D trendy games The new generation of two-dimensional social metaverse centered on "Funner" community members is at the core to jointly form the "Play 2+" planet.

The founding team of the project has a rich resume. In addition to early investors in the blockchain, some members have participated in the design of large popular games such as Subway Surfers, Temple Run, and Dream Garden. They are quite interested in young people. Understand, and the same holds true in the world of digital collections.

The interface of the whole platform is as follows, mainly composed of five parts: "Homepage, Showroom, News, Market, and My". Funner can freely trade digital collections from it, and directly purchase and collect favorite two-dimensional IP 3D virtual digital hand-made collections on the "Wan Er+" planet. At this stage, the platform has functions such as collection, exhibition, and gift.

The platform will provide everyone with their own exhibition hall space, users can put their purchased digital collections into it, and decorate the exhibition hall as they want Any shape, easy to share and display collections to other Funners. In the future, you can also invite friends to visit and play, interact with new friends in this virtual scene, and even give your favorite collections to friends on the planet.

In the future, more gameplays will be laid out. Users can also associate and create according to their own hobbies, use the corresponding hand-made trendy play to dress up the scene, and use the scene to visit and make friends, play discs, disco, and salon parties Wait for the game. Because the platform’s digital collections are uniformly modeled in 3D, and the exhibition hall is also a 3D scene, as shown in the figure below, according to the official disclosure, in the end, this online virtual space can even present script killing scenes, allowing users to experience scripts similar to Metaverse games Killing brings a deeper sense of immersion.

At present, as a digital collection trading platform, "Wan Er+" usually turns original IPs or other authorized classic IPs into digital collections, and sells them as virtual trendy toys and figures .

The transformation from physical objects to virtual objects needs to solve a lot of problems. As far as trendy toys and figures are concerned, determining who is the owner, how to prevent counterfeiting, how to trace the source one by one, and determining the rights of the owner need to be solved one by one. The blockchain is the best way to solve the problem. "Way II+" uses encryption technology and uses the Conflux tree graph chain (public chain), so that users can interact from the platform mall and own their own digital collections without worrying about the above problems.

What is a Conflux tree graph chain? As a domestic public chain, the Conflux tree-graph chain is based on the self-developed scalable consensus algorithm of the tree-graph TG (Tree-Graph) structure, which solves the problem of wasting computing resources and reducing security caused by forks in high-concurrency networks , has achieved a high throughput of 3000+ TPS without sacrificing any degree of decentralization, making consensus no longer the bottleneck of blockchain performance, and is far ahead in the industry. In 2019, with the care and support of the Shanghai Municipal Government, Dr. Long Fan, a professor at the University of Toronto, initiated the research and development of the public chain of the underlying system of the Conflux blockchain, with Academician Yao Qizhi, the only Chinese Turing Award winner and famous computer scientist, as the chief scientist. Treemap Blockchain Research Institute.

For the virtual trendy games and figures on the platform, not only can you establish contact with yourself through the Conflux tree graph chain in the virtual world, but also in the real world. After the proposal of "Wan II +", an AR box App of trendy figures will be derived. Through its AR box offline, you can project your own trendy figures into the real world in 3D, and interact with the real world in the form of AR. interact. Unlike VR, which is virtual reality, AR brings the virtual into reality, presenting the effect of augmented reality. In this way, the virtual figure is not just an ordinary financial digital collection, but also connects the virtual and the real, and becomes a visible existence in the real world. In addition to being unable to touch the entity, this is different from other collections. It is no different, and even the displayed effect is more technological, and it can also present a dynamic effect, reflecting a certain novelty.

What is the difference between "Play II+"

Due to the impact of the 924 policy, everyone is very cautious about digital cultural creations. At the end of March, more than ten small and medium-sized digital collection platforms on the WeChat client were suddenly banned because they did not obtain legal permission certificate or license. And "Wan Er +" is one of the few platforms that has been registered with the Cyberspace Administration of China for digital collections. This time, no more than ten companies have been approved. Compared with other high-risk platforms, formality is also one of the highlights of this platform. In addition to compliance, IP is also very important.

As we all know, IP has natural cultural and emotional attributes for users. As far as figures produced in different places are concerned, even if the external image is the same, the ones that are truly authorized and recognized by the brand IP The authenticity recognized by users also reflects people's gradual emphasis on cultural property rights. The well-known IPs currently cooperating with this project include "Near Earth Roaming", "Qin Shi Mingyue" and "Tatoo boy", and loyal fans of these IPs will also buy and collect such collections because they love the peripherals of such products. Some time ago, CCTV Animation and Whale Detective released the digital collection of Tang Seng's master and apprentice, which aroused many people's memories, and the images of Shao Siming and Xue Nu in "Play II+" were also very popular among fans. , with rave reviews. The combination of these traditional IPs and digital collections has exploded with extraordinary energy, and it has also satisfied users' wishes for some traditional IP collections.

Different from the flat-based digital collections of many other platforms, the digital collections on this platform are uniformly modeled in 3D. In terms of visual effects, the experience of 3D is far superior to that of 2D, and the feeling conveyed to people is more detailed ,lifelike. Furthermore, most of the digital collection platforms are only purely for digital collection and distribution. "Wan Er+" is different from this. It wants to build a larger system. The "player+" planet, which connects virtuality + reality + social interaction, uses digital collections as a medium to build social relationships among Funners, and evolves into a social platform. The ultimate goal is to build a two-dimensional social metaverse.

Project planning and future value of digital collections

At this stage, the project still focuses on issuing and collecting digital collections, and in addition to the primary market, it has officially launched the consignment secondary market on June 20. The launch of the consignment market further promotes the growth of "Wan 2+" users, allowing Funners to exchange collectibles in the "Wan 2+" planet.

In addition, the project will continue to cooperate with well-known IP, deeply cultivate the "ACGN" culture and issue new digital collections. Recently, "Wan Er +" has obtained the authorization to sell digital collections of the "Ling Cage" series, and plans to release the series of digital collections this month. "Ling Cage" is a domestic sci-fi animation based on struggle and struggle to discuss the meaning of life. Station B scored 9.6 points, and the number of followers is about 8.517 million, which means that this series of digital collections has a strong audience base . After that, the project plans to explore more high-quality two-dimensional series IPs, and jointly create digital collections of two-dimensional categories.

In terms of building a content ecosystem, "Fun 2+" will also create a two-dimensional MCN for Wan 2, sign contracts with high-quality creators and emerging artists, and open "Fun 2" "Creator Program", in which users can recommend high-quality creators or apply to become high-quality creative masters, create related two-dimensional original digital collections, and have a deeper connection with the platform. At the same time, a new image "Miss Er" will be launched as the creator of the "Wan II+" planet, and users will be invited to jointly build the worldview of the "Wan II+" planet, and the "Miss Er" series of digital collections will be launched. Finally, the project plans to develop peripheral derivatives around the series of digital collections that have been released to enrich the content of the series.

So what is the use of buying digital collections?

The first is the value attribute. Taking the most representative Bored Ape Yacht Club (BAYC) and CryptoPunks in this field as an example, the earliest casting price of BAYC was only 0.08 ETH, but the current floor price has already It reached 113.33 ETH, and the data on DappRader shows that its total transaction volume has currently exceeded 1.4 billion US dollars. The data of CryptoPunks is equally astonishing. Initially, as long as you have an Ethereum wallet, you can claim it for free, but now its total transaction volume has exceeded 2.6 billion US dollars. The same is true for digital collections. Some users buy it for its potential return.

Secondly, people really want to own, collect and use. For example, some beautiful ancient relics can only be viewed from a distance and cannot be played with. When some platforms and museums jointly sell their digital collections, buyers have a subtle connection with these ancient relics invisibly. , really owning a part of it myself. And in the project, some digital collections are initially sold in the form of blind boxes, bringing blind boxes from offline to online. Many users prefer the happiness brought by drawing blind boxes. Digital collections also have settings such as the rarity of hidden models. , prompting the user to make a purchase.

Not only that, still take BAYC as an example, users who buy a "boring ape" (BAYC) can not only prove their ownership, but also own the commercial use of this IP ownership. A few days ago, a user holding BAYC opened a BAYC-themed burger restaurant, using their own IP. What needs to be mentioned here is that people who also hold BAYC in the store can enter directly without queuing. This is also the third point mentioned in this article, social interaction and sense of identity.

People who hold BAYC have more than just a jpg avatar. In addition to representing the membership of the yacht club, they also get a status symbol. The fundamental reason is that just like the social attributes brought by luxury goods, people who also own it have at least some of the same hobbies and similar wealth. Its attraction also lies in the intrinsic value it represents. And its limited edition, community culture and celebrity effect also endow it with layer upon layer of aura. Digital collections are no different. Its limited release effect and classic IP can arouse the enthusiasm of users. With corresponding digital collections as social portals, it is also possible to join the circles represented behind it, and encounter people with the same partner of interest.

It is often said that this generation of users is the aborigines of the Internet, so it also has a natural conceptual advantage. Now players have gradually matured their concepts, have a higher degree of acceptance of virtual items, and are more willing to pay for their interests. Most users have experienced the era of spending money to buy yellow diamonds and QQ shows, recharging to buy skins and props in the game world, and spending millions to celebrate the birthday of virtual idols, so it is not difficult to imagine buying virtual digital collections today.

On December 24 last year, the National Conditions Survey and Big Data Research Center of the Chinese Academy of Social Sciences released the "2021 China Trendy Toy Market Development Report", which predicts that the trendy toy market will reach 47.8 billion yuan in 2022. The Institute predicts that the scale of China's digital collection market will reach 29.52 billion yuan in 2026. And "Wan Er +" is currently a digital collection platform with virtual figures. When fashion games and digital collections are combined, what will be the result? We will wait and see.  

Welcome to join the official BlockBeats community:

Telegram Subscription Group: https://t.me/theblockbeats

Telegram Discussion Group: https://t.me/BlockBeats_App

Official Twitter Account: https://twitter.com/BlockBeatsAsia