2021 Metaverse Annual Report: Can a 10 trillion market be recreated?
Original title: "2021 Metaverse Annual Report: Can it carry the banner of the Internet and rebuild a 10 trillion market? "
Original source: MetaverseHub, the heart of the universe
Directory
Overview
Top Ten Keywords of the Year
- Roblox, Fortnite, NFT, Nvidia, "Runaway Player"
- AR glasses, Meta, virtual people, virtual land, Metaverse
Current Status of the Metaverse Industry
-Technology companies have deployed Metaverse
p>- Investment institutions are actively entering the market
- AR/VR is ushering in the second spring
- Metaverse is transitioning to the industry growth stage
Year of Metaverse Opinion
2022 Outlook/Forecast
Afterword
Overview
From the authoritative activities of "Chinese Inventory 2021", we can intuitively see the past According to the popular trend of the year, "metaverse" should be the only word that is not only the word of the year in 2021, but also the top ten Internet terms in 2021. Through this activity, we can already see how popular the metaverse is in 2021.
From the time to the end of the year, the popularity of Yuan Universe not only did not decline after experiencing the ups and downs of the year, but continued to advance with the annual summary of major industries. After all, there are many When technology companies or industry leaders talk about technological development, they cannot do without discussing the metaverse. Therefore, every gathering of the metaverse is like Chinese New Year, because the gathering becomes more lively.
Of course, with the popularity of the metaverse, all kinds of voices are flooding the industry. Hesitantly expresses a wait-and-see stop, but none of these can prevent the arrival and development of the metaverse. After all, we are all dust of history, but it is our mission to shine day after day in history.
As the early observers and pioneers of the metaverse industry, we have deeply realized the expression of "the prophet of spring river plumbing duck". Wenjin, in the second half of the year, when the industry exploded, I personally experienced a feeling of "standing in the wind". But these are the vicissitudes of the times. Looking back at the development of the industry this year, we need to be more objective and calm Let's look at the development of this emerging industry. Therefore, we have compiled this summary of the 2021 Metaverse Year-end Report in conjunction with the Ouyi Research Institute.
In this report, from the perspective of practitioners and observers, we will dismantle the rapid progress of the Metaverse in 2021, and at the same time, we will follow the development of the industry Let’s make some outlooks and forecasts to welcome the arrival of the Metaverse in 2022. The following is the detailed content of the report. We will divide it into four major sections: the top ten key words of the year, the status quo of the Metaverse industry, the annual views of the Metaverse, and the outlook for 2022.
Top Ten Keywords of the Year
Roblox
In March of this year, Roblox, one of the world’s largest interactive communities and a large-scale multiplayer game creation platform, was listed on the New York Stock Exchange. The metaverse mentioned in its prospectus Soon set off a wave of upsurge. Therefore, Roblox is also known as "the first stock in the metaverse".
Roblox went public with the concept of Metaverse not only detonated the technology industry, but also attracted capital and Internet giants to enter the game one after another. In April, graphics card manufacturer Nvidia announced the layout of the metaverse business; in the same month, the American game company Epic Games also expressed its concern for the metaverse field. This craze has not only swept overseas, but domestic companies such as Tencent, Byte, and Baidu have also joined in.
Roblox is currently the most influential game creation platform company in the world. In Roblox, everyone has their own digital identity to socialize, and players on the platform Earned Robux currency can even be converted to real money. Unlike most platforms, the economic system built by Roblox connects content creators and consumers without being separated. It is precisely this kind of reform in the business model that makes Roblox a metaverse. creative platform.
In fact, Roblox is not only a gaming platform, but also an educational platform. It goes deep into the field of education to create digital classrooms and breaks the shackles of traditional education models. Perhaps in the future, Roblox is likely to become a standardized learning tool in the Metaverse.
Fortnite
The chicken-eating game "Fortnite", which once surpassed the classic chicken-eating game "PUBG Mobile", in April this year, its developer Epic Games Announced the completion of a new round of financing of 1 billion US dollars, and plans to use it to develop the Metaverse. In the same month, the famous American rapper Travis Scott held a virtual concert on "Fortnite" that was watched by 27.7 million people. The immersive experience left a deep impression on all players.
"Fortnite" has a huge influence. It is different from ordinary shooting games in that it has the freedom of content creation and the ability to monetize. The world can create everything it wants, which is one of the great advantages that Epic Games can enter the metaverse.
And Epic Games not only has the trump card of "Fortress Night", it provides game services for players through "Fortress Night" on the one hand, and develops Unreal Engine on the other , is one of the most high-quality game engines indispensable for high-quality games nowadays, providing realistic visual effects and immersive experience, and has even been used in some film and television dramas.
Unreal Engine will also serve the digital In the future, the company will work with content creators to build a new ecology including games, social networking and life.
NFT
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Daily: The First 5,000 Days, a digital painting of 5,000 smaller images by artist Beeple, was sold at Christie's on March 11 The auction house's first NFT auction sold for more than $69 million in bids. Three years ago, the value of the entire NFT market did not exceed $4,200. Beeple's auction ushered in a new era for NFT.
As a non-homogeneous pass, NFT is indivisible and unique. NFT has become a digital certificate that can anchor various assets. With the rapid expansion of the NFT market, according to relevant data, the transaction size of NFT in 2021 will reach at least 26.9 billion US dollars.
The reason is that NFT can make users truly and Permanent ownership of digital content, and for artistic creators, this not only helps copyright protection but also guarantees their royalties.
Taking the Ouyi NFT market as an example, it has access to more than 15,000 popular projects such as CryptoPunks, Bored Ape Yacht Club, and Sandbox, and supports more than 12.58 million NFTs transaction.
Planning 25 first-level activities, including the world's first NFT of a high-level 3D long-form animated drama "Ling Cage", NFT of antique enamel colored gold pheasant amphora and NFT of legendary mixed martial artist Anderson Silva, etc., with more than 18,000 participating users and sales of 3.6 million US dollars , and this is only the data of an NFT platform, which can be seen.
Of course, the value of NFT is not limited to art. With the popularity of the metaverse concept, many companies and enterprises have deployed NFT. At this time, Axie Infinity, a decentralized turn-based strategy game, pushed NFT to a climax again. The play to earn mode of this game opened another direction to explore the value of NFT.
2021 is the year of NFT, this technology is creating a new partnership, and the emergence of the metaverse also provides new applications for NFT Scenes. It is expected that more use cases of NFT will emerge in 2022. With the development and maturity of the ecosystem, the scale of NFT may continue to expand in the future.
NVIDIA
December 26 , Baidu's first Metaverse "Xi Rang" selected Nvidia as a partner, and the two sides jointly built the "AI Metaverse". This is not the first time Nvidia has been involved in the metaverse. As early as April this year, Nvidia received attention because of its avatar "scam".
At the Nvidia GTC 2021 conference, Nvidia CEO Huang Renxun passed his The 3D collaboration platform Omniverse emulates Huang Renxun himself in a virtual environment, and no one has noticed any abnormalities since it was real for several months.
Huang Renxun’s speech at the NVIDIA GTC 2021 conference used the industry’s largest pre-trained natural language processing model Megatron 530B, so its avatar is talking with people During the process, the answers were fluent.
Other than that, all actions are generated in real time It is completely different from pre-rendering, which means that the implementation of this technology requires a lot of computing power. Compared with Meta and Microsoft's Metaverse, which is more entertainment and office-oriented, Nvidia has demonstrated a more hard-core strength.
Whether it is VR, AR or artificial intelligence, computing power should be a major difficulty in Metaverse technology, and this is also Nvidia’s strength. They are ready. Although there is still a long way to go before the landing of the metaverse, Nvidia, with the Omniverse platform at its core, has given us a little more expectation for the metaverse.
Out of Control Player
On August 27, the annual sci-fi action comedy "Free Guy" (Free Guy) officially landed in mainland China theaters. An NPC (that is, a non-player character) in Liberty City has a story of self-awareness after awakening by chance because it has an artificial intelligence engine. "The Hollywood Reporter" even praised the film as "the best game movie so far."
This is another movie that has been clearly labeled as "Metaverse" after "Ready Player One", whether it is the "Oasis" of "Ready Player One" or "Out of Control". The "Liberty City" of "The Player", the grotesque virtual world constructed in it can be called the "Metaverse".
From the perspective of a game NPC, break the gap between reality and the game The boundary between them presents the audience with an immersive experience of the game world. It can be said that this work in 2021 has completely brought the "Metaverse" into the public's field of vision.
Games are the best way to express the virtual world. "Runaway Player" has made a prototype for real companies. Metaverse needs to bring users sensory experience. A full range of immersive experiences. VR, which has just come out of the bottom, has become an entrance to connect to the virtual world because of the rise of the Metaverse, which has also brought a turning point for the development of VR.
AR glasses
September, jointly developed by Facebook and Ray-Ban The smart glasses are officially released, and the product is named "Stories". As a new smart fashion AR device, Stories shows the user actionable information such as text messages, biometrics, incoming calls or turns through a head-up display, while allowing the wearer to record from the first perspective.
This move caused huge waves for a while. After the collapse of Google Glass, Ray-Ban Stories can be said to have attracted much attention.
First-person camera material is usually only available in movies See, now we can achieve it through a small glass, which means that users can record beautiful moments in life at any time. At the same time, the AR glasses pave the way for public AR, providing corresponding information for testing key data such as battery, heat and storage needs.
Shortly after, Xiaomi official Weibo released the Xiaomi Smart Glasses Discovery Edition, which uses advanced MicroLED optical waveguide imaging technology, has an independent new smart terminal, and looks exactly like ordinary glasses ; At the same time, Huawei announced the patent authorization of "augmented reality AR glasses"; Tencent disclosed the patent of VR equipment equipped with eye tracking technology; Nreal Light and Consonance "Aladdin Zero" thin and light AR glasses were released one after another; Apple Glass will also go on sale next year.
AR glasses are iterating in the direction of lightweight and intelligent. As Facebook CEO Mark Zuckerberg said, Ray-Ban Stories are "a major step toward a future where phones are no longer a central part of our lives," and we believe it's not just Ray-Ban Stories, All AR glasses are part of this important step.
Meta
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On October 29, Facebook CEO Mark Zuckerberg said at his developer conference "Connect 2021" that the company will officially Renamed Meta to embrace new growth opportunities from the Metaverse.
This event can be called a major news event in the technology field of the year, because Facebook, as a global social giant with more than 3 billion users and a technology with a market value of nearly one trillion US dollars The company, its every move will be watched by the global media and investors.
So when it announced the name change to "Meta", It caused great fluctuations in the technology industry, and even became the fuse of the new upsurge in the metaverse in the past two months, setting off a climax in the metaverse.
We expect the impact of Facebook’s name change event to continue to ferment in 2022. At present, we have seen its efforts in the field of VR hardware products, launching successively There are many new hardware products related to VR/AR, and its Oculus VR products account for nearly half of the global personal VR market share. Therefore, the combination of software + hardware may allow Meta to usher in a new growth point in 2022, which is worthwhile. We continue to pay attention.
(Oculus App downloads soar during Christmas)
Virtual Human
On October 31, the Douyin account named "Liu Yexi" released the first video content on Douyin, because the video was excellent Production, immediately set off a wave of discussion in the content industry about "Who is Yoo Ye-hee", and at the same time, the two videos released later brought nearly 8 million fans' attention to him, becoming a veritable overnight success.
And what Liu Yexi represents is the "virtual human" product that is known as Metaverse. Of course, this is not the first virtual human this year. It was the first time to be on the hot search. Earlier, there were the first national-style virtual person like Lingling who logged on CCTV, and the virtual idol (which can be attributed to a type of virtual person) AYAYI who later became the spokesperson of Tmall. The appearance of virtual people is related to This year's many celebrity rollovers seem to coincide exactly with the time, after all, virtual people will not have scandals or rollovers.
Subsequently, we saw that Tencent Cloud, Xiaohongshu, OPPO, Station B and many other well-known brands launched activities related to virtual people one after another, detonating 11 This month’s virtual person craze, perhaps this craze will further ferment with the arrival of the new year, it is not ruled out that more brands will launch their own virtual people/virtual idols next year, we will wait and see.
Virtual Land
Also popular with virtual people is the virtual land. The hot news of "real estate speculation broke into the metaverse, 27.4 million yuan to buy a piece of virtual land"; at the same time, the news that the famous singer JJ Lin entered the metaverse to buy virtual land hit the gossip headlines, which can be said to be hotter than wave after wave .
As mentioned by CCTV News, a piece of virtual land on the virtual game platform Sandbox was sold for US$4.3 million (about 27.4 million RMB), setting a new record A new record for the real estate transaction price of "Metaverse", and broke the previous record of US$2.43 million (about 15.48 million yuan) set by a piece of virtual land on the Decentraland platform, even because the land size is only 5 square centimeters on the computer, It has become a veritable "most expensive land" in the world.
The Sandbox, Decentraland, CryptoVoxels, and Somnium Space even saw more than 6,000 virtual land transactions totaling $105.8 million in the last week of November.
Comprehensive NFT trading platforms such as OpenSea, SuperRare, Rarible , Ouyi NFT, etc. have become the darlings of the times.
Of course, on the one hand, the virtual land of the metaverse is hype, on the other hand On the one hand, it has also inspired some traditional brands. They have built their own virtual stores in the metaverse land one after another, hoping to complete the layout of the future metaverse industry, such as Nike, Adidas, and luxury brands LV, Gucci, and Burberry. These giants are all laid out in virtual plots.
Perhaps, with the gathering of big names, marketing through virtual land in the Metaverse will become another "necessity of the times" in the future.
As has always been against the metaverse virtual land Zhou Hongyi, the founder of 360 Group, said at the 360 Group strategy conference, “The metaverse real estate should not be hyped, and it is not worth investing in. But the metaverse has just started, and it is a good idea to occupy a place in the more prominent metaverse space. Worth a try."
Metaverse
However, from a global perspective, the search performance of the Metaverse on Google still does not seem to be comparable to its important component NFT. Compared, perhaps we still have to settle on some concretizable concepts in the end. The visualization of NFT seems to have more advantages, but this also indicates that the Metaverse itself is not just a concept, but has real technical components and elements. .
So, what kind of key words will usher in the Metaverse industry in the upcoming 2022, we have more expectations, but before that we seem to need Review the current industry status of the Metaverse, and see what the Metaverse has left for us after a year of ups and downs.
Current Status of Metaverse Industry
It seems most appropriate to describe the current status of the metaverse industry as "thick accumulation but thin hair". The popularity of the metaverse industry is a product of the development of technology and social civilization to a certain level. Let’s briefly review the status quo of the metaverse industry in 2021 in order to welcome the arrival of 2022 with a more rational perspective.
Technology companies have laid out the Metaverse
We mentioned above that in March 2021, the Metaverse was first officially proposed by a technology company in 2021. Listed on the New York Stock Exchange and included the Metaverse in the prospectus, the great success of Roblox’s listing has ignited the global attention to the Metaverse.
Global enthusiasm for the Metaverse.Epic Games stated, "We would like to thank new and existing investors for supporting our vision for Epic Games and the Metaverse. Engine, Epic Online Services, and the Epic Games Store empower game developers and creators."
And in this round of financing there is a The missing detail is that the Sony Group provided a $200 million strategic investment and publicly acknowledged the Metaverse. After that, many technology companies have deployed one after another, and finally formed a state of blooming. As of writing this report, in 2021 alone, 1,368 domestic companies have registered Metaverse trademarks, and the number of trademark applications has exceeded 8,534. It is difficult for us to disassemble them one by one in a short year-end summary.
So let's just take a few more important companies as examples to see how technology companies love the metaverse.
When it comes to technology companies that have laid out the metaverse, the first to bear the brunt is Facebook, which was renamed "Meta". In September, it was reported that Facebook is independently developing a new machine learning chip, which may reshape the social virtual reality platform "Horizon Worlds".
Following in October, Facebook officially changed its name to show its determination to focus on the development of the Metaverse. And quickly disclosed its European recruitment plan for Metaverse and a total of 10 million US dollars in incentive funds. Not long ago, it even opened up its VR social platform Horizon Worlds, which aroused heated discussions around the world.
VR and AR are important development strategies of Facebook. As a pioneer in the metaverse field, Facebook is almost "all in" metaverse. The technology giant Tencent keeps a low-key layout, waiting for the time to move. Both Epic Games and Roblox have their stakes.
Tencent has also invested in VR game developers Waymo Era and Yunnan Box Monster, and plans to establish a new game studio. In terms of hard power, Tencent has disclosed VR equipment patents, or will deploy metaverse-related hardware; He is the leading platform for digital collectibles in China. At this time, Tencent is like Xu Zhu who just left the Xixia Palace, and is the real "No. 1 in the world" in "Dragon Ba Bu".
Currently, Tencent has registered more than 20 websites including "Magic Cube Metaverse", "Peace Metaverse", "Elite Metaverse" and "King Metaverse". Metaverse-related trademarks, we look forward to more amazing performances from Tencent in 2022. In addition, Microsoft Xiaoice, the originator of Microsoft's virtual idol, has been updated to the ninth generation. Xiaoice announced the new digital twin virtual human technology, and in conjunction with the National Economic News, the first batch of virtual hosts using this technology will be officially launched together with "Daily AI TV".
If we think that Microsoft, as a technology giant, only makes achievements in software, it is a big mistake. Microsoft has teamed up with South Korean fabless manufacturer LX Semicon to develop precise 3D sensing solutions for VR and AR, and its hardware exploration is also worth looking forward to.
Google's Owlchemy Lab launched a new game "Cosmonious High" in an attempt to push the boundaries of VR, achieve interactive tolerance and barrier-free communication, and open naked eyes The 3D holographic video chat technology has realized the first naked-eye 3D presentation in the true sense, and has become an important milestone in the history of the Metaverse. The much-anticipated Apple has exposed the details of the first MR head-mounted display chip, which will be aimed at B-end customers, creating professional-grade AR glasses, and plans to release a new AR head-mounted display in 2022 to lead the new generation trend.
As a veteran technology company, HTC is currently developing a metaverse platform called "Viveport Verse", which is no longer satisfied with the HTC Vive Flow head Obvious achievements, but more attempts. The South Korean mobile game giant Netmarble established the "Metaverse" company to produce VR content including games and related services through the VR content development department of Metaverse Entertainment, and indicated that its strategic plan is to grow into a global metaverse entertainment company .
In addition, in the field of blockchain, OEC, which is positioned as an open source high-performance decentralized transaction public chain, also launched the "Thousand 10,000 USD Fund to Boost the Metaverse Project”, through a series of measures such as special investment funds, GameFi special Hackathon and GameFi project incubator to help accelerate the growth of excellent projects in Metaverse, GameFi and other fields.
The Sony Group we mentioned above is also making frequent moves. Sony Interactive Entertainment announced the acquisition of Firesprite Studio, becoming the 14th subsidiary of Sony PlayStation. home game studio. Sony PlayStation has acquired Nixxes Studios and Housemarque Studios this year, and Sony Music has announced a partnership with Bilibili to create virtual idols.
Sony is laying out in secret, like a bamboo that has just taken root, quietly accumulating strength. In the photography circle, there has always been an interesting name "Sony Dafa". It can be seen that the high-quality picture experience brought by Sony hardware devices has been recognized all over the world. Show Xperia View, is also very worth looking forward to.
In addition, the old hardware company Nvidia is actively deploying the metaverse, using its chips to help render the metaverse world, and has created a software for creating virtual spaces Platform Omniverse, also announced the launch of Omniverse Avatar, a platform for creating AI avatars.
NVIDIA is also promoting the Universal Scene Description Standard (USD) developed by the animation company Pixar to unify the physical rules of the virtual world and realize the compatible with each other. NVIDIA's vision is to build an "Engineer's Metaverse", a virtual world that exists in equal proportions to the real world. Samsung announced the Dreamground Metaverse platform, combining physical structures with AR technology to create next-generation playgrounds that immerse visitors in unique digital environments. The extraordinary experience of the Metaverse is available on your smartphone.
We have introduced many technology giants in the previous article, but how could the world of Metaverse be without Alibaba, Huawei, Baidu, Netease and ByteDance . As early as September this year, Zhiji Auto, invested by Ali Group, entered the "Yuan Universe" and planned to present "NFT cars" to car owners. After Double Eleven, its Tmall brand launched the Metaverse Art Exhibition, bringing the Metaverse into the shopping carnival for the first time.
In December, Ali responded to the 10 million-established "Yuanjing Shengsheng" subsidiary, officially stating that the future business is related to the Metaverse.
Huawei has always been low-key and down-to-earth. First, it announced the official entry of the first virtual digital person "Yunsheng" and opened Weibo. Afterwards, the VR Glass 6DoF game suit was launched, with a low-key but robust layout in the metaverse.
Baidu, on the other hand, made a high-profile release of the minus 6.0 metaverse product "Xi Rang", although Baidu Vice President Ma Jie had to admit that "Xi Rang" "Soil" is an immature semi-finished product, but Metaverse will eventually reach an ideal state, and Baidu will focus on autonomous driving, machine translation, biological computing, deep learning framework, digital city operation, knowledge management, AI chips, and personal smart assistants. The eight key technologies in AI will train 5 million AI talents for the society.
Netease is focusing on virtual people. After applying for the Metaverse trademark, it recruits virtual scene builders, face pinchers, etc. Position, in order to become the first domestic virtual idol company.
ByteDance focuses on the immersive virtual social platform. While stepping up the research and development of the hardware Pico, it also develops the social application Pixsoul, and has an in-depth layout in the metaverse field .
As Microsoft President Brad Smith (Brad Smith) said in an interview with Reuters at the European Web Summit: All technology giants will enter the metaverse , companies such as Facebook, Microsoft, Google, and Apple may all develop their own versions.
“I think the metaverse is going to be very big and very important. It has to protect privacy and digital security and prevent disinformation and manipulation. We all Talking about the metaverse, it's like we're going into some new dimension. But it's not like the heaven we go to when we die. We will still be living in the real world with people. ”
The layout of technology companies has brought a steady stream of technical support and creativity to the vigorous development of the Metaverse. Let us look forward to the development of these companies in 2022 Performance.
Investment institutions actively enter the market
For a new industry, if technology and creativity are the chemical raw materials for development, then capital is undoubtedly the catalyst for its development. In addition to Roblox, which received 520 million financing in March this year, with a valuation of nearly 30 billion U.S. dollars, and Epic Games, which received 1 billion U.S. dollars in financing, there will be many investment and financing events in the metaverse field in 2021.
We only conduct a big inventory based on the data of the Heart of the Metaverse website. What happened to the funding markets. First of all, we need to be clear that the relevant companies in the Metaverse field mainly include blockchain startups related to NFT and blockchain games, VR/AR companies, Metaverse-related game companies, technology companies, etc.
For the convenience of statistical data, we simply divide them into three categories: NFT and chain game related, VR/AR companies, and other companies. In terms of NFT and chain games, in addition to the undisclosed investment and financing amount, more than 250 investment and financing events occurred within 10 months. Among them, the total amount was the highest in November, about US$1.6 billion, and there were three small peaks overall, in May, July and November.
Corresponding to the metaverse annual vocabulary we summarized before, it is not difficult to see that the appearance of every small peak is influenced by the key events of the metaverse Impact.
Brian Burrough once wrote in the book "Barbarians at the Gate", "Ultimate success comes from bold actions And opportunities that can’t be met.”
Investors’ actions are often faster than market sentiment. Among these investment and financing events, there are several things that deserve our special attention.
The first thing is that in March, the NFT platform OpenSea received $23 million in financing. With the prosperity of the market, OpenSea has become one of the NFT markets with the largest daily activity and transaction volume, and its total transaction volume exceeded 16 billion US dollars in early December, becoming the first The "lucky guy" standing on the wave.
The second thing is that NFT game developer Animoca Brands received more than $130 million in financing in May and June. And its NFT game company Sandbox received US$93 million in financing in November, led by Softbank Vision Fund 2.
As one of the important metaverse platforms, The Sandbox has performed well in the previous virtual land craze. With the rapid development of metaverse construction, The Sandbox may bring us more surprises in 2022.
Forte's platform supports game publishers to integrate blockchain technology into their games, enabling seamless embedding of wallets, NFT minting and selling, payment channels, and blockchain token economy and digital and Functions such as other services built by virtual asset management.Provide game publishers with built-in compliance and security products to ensure compliance with the global framework for regulatory activities, including money transfers, Money laundering, tax compliance, and intellectual property protection, etc. to protect the business and intellectual property of players and publishers. Proposal from Forte, BitDAO and Alameda to invest $500 million to build GameFi incubator Game7 was approved, Game7 will accelerate the adoption of blockchain technology in the gaming industry, invest in blockchain game companies, and provide grant programs to develop open source ecosystem.
This marks that chain game publishers, one of the important components of the metaverse, are no longer a single team fighting alone, but have standardized standards, It provides a good platform for the development of metaverse games.
The fourth thing is that Axie Infinity developer Sky Mavis raised $152 million in October. It raised just $7.5 million in May. There is no doubt that Axie Infinity is a good example of play to earn games, and its self-contained economic model demonstrates good practice for metaverse games.
In terms of VR/AR, we focused on tracking a total of 22 investment and financing events from August to November. C-end VR/AR companies are getting more and more attention. In September, AR company Liangfengtai announced the completion of the C+ round of financing of 270 million yuan.
This company, which focuses on AR core technology and product research and development, has provided AR for benchmarking companies in multiple segments such as steel, automobiles, and electric power. services, with a cumulative end user of more than 1 billion. In the future, Liangfengtai will strengthen and upgrade the AR platform HiAR Space to build a super-real smart space. In October, Danghong Qitian, a technology and cultural company dedicated to creating the ultimate immersive entertainment experience and integrating content production + IP operation + digital real-life entertainment, received hundreds of millions of yuan in Series B financing, and included Xiaomi and Intel in its own among the shareholders.
Recently, Niantic, the AR company behind Pokémon, announced on Monday that it has received $300 million in financing from hedge fund Coatue at a valuation of $9 billion. The new funding will be used to expand the recently launched Lightship platform to help developers create in AR and build their vision of the real-world Metaverse.
In addition, tactile simulation technology companies, AR glass-related technology companies, augmented reality support platforms, game platforms, etc. have all attracted the attention of investors . In other respects, with the vigorous development of the Metaverse field, other fields related to it have also been favored by investors.
First of all, in July, Magic Labs, a decentralized identity verification platform, received US$27 million in financing to provide corresponding support for identity verification in the metaverse.
In August, Mighty Jaxx, a Singapore collectible design and production company, received US$10 million in financing, and is committed to combining physical collectibles with NFT tightly together.
In September, the video game content production company Virtuos received 150 million financing and provided content support for the Metaverse field, focusing on Provides massive mobile games for game development and 3D art production. There are three investment and financing news that attract the most attention.
The first thing is that in October, the cross-dimensional virtual IP content development and operation company Next Generation Culture, which successfully created the virtual idol Ling Ling Completed two rounds of financing of nearly 10 million US dollars.
And as we mentioned above, at the end of October, Liu Yexi’s first video went viral all over the Internet in just a few days, and the virtual human The track has received much wider attention.
The virtual concert of "Fortress Night", the virtual human generation platform Genies, the virtual human community Imvu, and Japan's top Vtuber Kizuna's parent company A8 and others have successfully entered the circle. The market has a greater demand for virtual idols.
The second is that H2O.ai, a Silicon Valley artificial intelligence platform, completed its E-round financing of US$100 million, led by Commonwealth Bank of Australia (CBA) and Pivot Investment Partners , Crane Venture Partners and Celesta Capital participated. The previous $75 million Series D round was led by Goldman Sachs, which also participated in the round.
The development of the metaverse is inseparable from the help of artificial intelligence, and artificial intelligence will play an important role as NPC in the future. At present, artificial intelligence can also help existing programs integrate systems and provide personalized customized services.
The third is that the brain-computer interface technology company Cognixion received US$12 million in financing. Whether we recognize Musk himself or not, there is no doubt that he is Not long ago, the statement that “no one wants to tie a screen to their face all day long” has been recognized by some community voices. The brain-computer interface technology can improve this problem very well. Although many experts and scholars worry about the safety of the brain-computer interface, it is undoubtedly an important development trend.
In addition, authentication infrastructure, Internet of Things, cloud storage, digital twins, virtual events and many other fields Enterprises have also received more attention and investment than in previous years. In the "Gartner 2021 Hype Cycle for Emerging Technologies" report released not long ago, it can be seen that most of the developments necessary for the development of the Metaverse field, such as artificial intelligence enhanced design, quantum machine learning, artificial intelligence based on physical information, digital Human and other technologies are still in the embryonic stage of technology, and in a sense it is a value depression. With the entry of capital, the metaverse industry is like a branch of nectar, glowing with a vigorous atmosphere.
AR/VR welcomes its second spring
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When it comes to AR/VR, most people must think of the big whale of Magic Leap. In 2015, Magic Leap relied on a For the first time, the video gained global attention. A group of people were sitting in the middle of the gymnasium, and a whale jumped from the floor in front of them, and then took a heavy shot from the other side. The waves splashed and made the whole gymnasium seem like a vast ocean. With that comes Magic Leap, which has raised a cumulative $2 billion in 2018.
People were expecting Magic Leap, but Magic Leap fell into the dust in 2018. Its first-generation product, Lightwear, had a lot of thunder and little rain, and still could not avoid the common problems faced by headsets in the market at that time, such as jitter and blurring in the edge area and text display part, small field of view, affected by light, and not suitable for outdoor use, etc. question.
In 2018, the hardware equipment of AR/VR is still far from the effect in the video. In addition to Oculus acquired by Facebook, which is still ups and downs in the AR/VR field with its many immersive VR games, after 2018, the eyes of most ordinary users have left this field full of amazing experiences, and AR/VR has fallen into a near-long Four years of silence.
However, several years have not destroyed this industry, and many companies in AR/VR finally ushered in It belongs to my second spring.
First of all, at the end of August, the United States Patent and Trademark Office (USPTO) announced 62 new patents granted to Apple, some of which are related to VR . In addition to the hardware patents, new patents such as "Using Comfort Measurements to Suggest Virtual Reality Content" are also included. Then in the next four months, there will be endless news about Apple's MR headset and AR glasses will be put on the market.
As a technology giant, Apple’s strength is beyond doubt, and we look forward to the new experience and changes it will bring to the entire market in 2022.
In September, Diver-X, a famous Japanese technology company, officially announced HalfDive, the world's first VR headset that can be used while lying down or even sleeping. It is possible for the advanced sensor device in "Ready Player One" to become a reality.
The well-known military training software developer Bohemia Interactive Simulations (BISim) announced an important update of its full-earth virtual and structural simulation platform VBS4 , making it possible to simulate military exercises similar to "Ender's Game". Tencent has released a patent for a VR device equipped with eye-tracking technology. This patent can improve the simulation effect of VR devices on different stereoscopic image environments, thereby greatly improving the screen display effect of VR devices. People are full of expectations for Tencent's AR/VR hardware .
NASA has officially deployed the use of VR/AR equipment on its International Space Station, which includes astronauts doing important work through the HoloLens headset. In October, Canon released the RF5.2mm F2.8 L dual fisheye VR lens, which can shoot 3D 180° videos when used with the EOS R5 camera, providing a convenient tool for 3D video creators. French start-up company Lynx released a stand-alone AR/VR hybrid headset on the Kickstarter website and released Ultraleap gesture tracking function to accurately recognize the movements of each finger.
US Air Force contracts XR platform GridRaster to use AR to improve aircraft routing and maintenance. HTC launched VIVE FLOW glasses and developed the "Viveport Verse" metaverse platform, making efforts on the enterprise metaverse platform track. In November, Meta (formerly Facebook) announced that it will launch a new headset, code-named "Cambria," and expected to launch next year. Ultraleap (formerly Leap Motion), known for its hand tracking technology, officially released its fifth-generation software, which improves hand-to-hand interaction and responds to changes in the surrounding environment.
Virtual reality technology company EM3 (Beijing Yilian Technology) has released a prototype of ultra-thin VR glasses code-named ETHER. The whole machine is only 6.8mm thick and weighs less than 35g. It is by far the thinnest VR near-eye display solution in the world. Huawei officially launched the Huawei VR Glass 6DoF game suit.
Snapchat teamed up with Sony on new AR music filters, and Magic Leap teamed up with Geopogo on AR solutions for architecture and design. Dyson released Dyson Demo VR, which aims to help consumers experience products through VR technology at home; Nreal Light will be launched in the United States; NOLO has made a new breakthrough in the research of light and small "interactive rings" that can be controlled by fingers; iQIYI VR company officially Announced the name change to "Dream Blossom Technology Co., Ltd.", and released a new generation of Qiyu Dream VR all-in-one machine on the spot.
In December, NIO and Nreal and NOLO, the members of NIO Capital, jointly created an application AR/VR technology The panoramic digital cockpit PanoCinema. VictoryXR has announced that it will partner with Meta (formerly Facebook) to open a digital twin campus at a university in the US in 2022. Victory XR will use digital twin technology to recreate the existing campus with high detail and accuracy, immersing remote students in an interactive campus environment.
OPPO Future Technology Conference 2021 was held. At the press conference, Liu Chang, president of OPPO Research Institute, officially released OPPO Air Glass, a new generation of AR glasses, which will be released next year. Available in spring. Consonance released the "Aladdin Zero" thin and light AR glasses reference model. Consumer-grade AR/VR hardware devices are being released one after another, and applications covering entertainment, military, education, medical care, transportation and many other aspects have appeared in the public eye. Two small peaks.
Metaverse is transitioning to an industry growth stage
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Although Metaverse is an emerging industry that was only identified this year (the concept of Metaverse has been around for a long time, and it was not regarded as an industry until this year), However, some companies and technologies related to the metaverse, such as VR/AR hardware and software products and technologies, have been developed for many years and have accumulated to a certain extent. Therefore, the metaverse industry is not starting from scratch. According to the industry life cycle theory, the Metaverse is currently in a stage of rapid growth in demand, and technically, the mainstream direction has gradually been finalized based on years of precipitation.
With the popularity of the metaverse concept in 2021, many technology companies have entered the metaverse, and these companies have their own technology Those with strength, strong capital, and their own ecology also have significant industry influence and leadership. With large companies taking the lead, other small and medium-sized companies and start-ups will also be infected and enter the arena to explore the metaverse. As we said above, capital followed closely behind, not to be outdone, and quickly laid out the blue ocean of the metaverse, blooming in multiple subdivisions in the metaverse, and actively grabbing market share.
There are both the field of AR/VR hardware equipment and the field of AR/VR related content or applications, and the NFT, chain games, blockchain metaverse fields of blockchain new technologies, and new fields derived from metaverse characteristics such as virtual idols. As the global epidemic continues to spread, Metaverse is not only a new direction, but also very suitable for various needs of people under the background of the times. It is itself a good investment target and naturally attracts many capitals to enter the market.
In addition, 2016 was hailed as the first year of AR/VR, and the AR/VR industry ushered in a wave of development in those years. The development back then was still too early, the various technologies were still far from perfect, and the relevant content was very scarce, but a complete commercial system had been formed. As a result, AR/VR quickly shut down in the two or three years after 2016 and became a state of silent development.
However, AR/VR, as an important user terminal of the metaverse, will once again gain the focus of capital irrigation under the influence of the upsurge of the metaverse in 2021. With the support of massive capital, AR/VR related companies ushered in the second spring like rain after a long drought.
Nowadays, enterprises, capital and talents are frantically pouring into the metaverse industry. Although it is still not too much, it is enough to support the initial needs of the industry's development. The metaverse is in the stage of transition from infancy to growth.
Metaverse Annual Viewpoint
In 2021, the term "metaverse" has become a new trend. Regarding whether the metaverse represents a real virtual space or just a concept, there are some differences in the existing views, but this does not prevent us from understanding their thoughts. The following are some representative views of the year for reference.
Analysts at Morgan Stanley Say The Metaverse Could Represent $8 Trillion Opportunity , but getting people interested in using it will be a challenge. AR and AI experts also say that the metaverse can greatly amplify the political polarization of society.
Facebook COO Mark Zuckerberg announced on October 28, 2021 ;Facebook changed its name to Meta to focus on the Metaverse. Mark said that "the best way to understand the metaverse is to experience it for yourself, but it is still a bit difficult at present because it does not exist completely." He also said: "You can think of the metaverse as a concrete Internet, It’s where you don’t just look at the content—you’re in it.”
Microsoft CEO Satya Nadella (Satya Nadella) in July introduced the company's new Azure service, which can help decentralize computing, and companies like Campbell Soup, L'ORÉAL and SAP are migrating to its services. "As the digital and physical worlds converge, we are leading a new layer of the infrastructure stack, the 'enterprise metaverse,'" Nadella said.
NetEase, the domestic tech entertainment company, said it was "technically ready" to enter the metaverse. Margret Shi, NetEase's head of investor relations, said on a November earnings call: "Metaverse is really the new buzzword around the world today. But on the other hand, I think that in terms of what the Metaverse is Nobody has had first-hand experience.”
Disney CEO Bob Chapek said he Disney is confident in its ability to use the Metaverse with its wide-ranging properties, citing the company's history with techniques like synchronized audio and computer animation. “Suffice it to say, our efforts so far are just the beginning, and we’ll be able to more closely connect the physical and digital worlds, allowing us to tell stories without boundaries in our own Disney metaverse,” Chapek said in November , and hinted that Disney will create its own metaverse.
Ouyi CEO JayHao, as a deep participant in the industry, said, "If people live in the virtual world of Metaverse , then its rules and systems will be as important as the real world. Only the blockchain with the characteristics of openness, transparency, and non-tampering will be the data layer of the Metaverse. The blockchain will become the asset, identity, A comprehensive pillar of systems such as governance.” I have to say that the blockchain is crucial to the metaverse, and we have expressed the same point in the previous content.
WARNER MUSIC GROUP discussed in their November earnings call that they are working on large metaverse platforms such as Roblox and Bastion nights) potential for music composition and content creation. "When you start looking at the global reach, and the number of people who are spending meaningful time in these new worlds, I think that opens up a lot of opportunity for the metaverse to grow," CEO Stephen Cooper said. explain.
Chen Rui, CEO of Bilibili, said, "The Metaverse is a concept, not A product,” he hinted that many elements of the metaverse have been around for a long time, and it’s just that many companies are only now deciding to join. "I think if someone hears the concept of the metaverse and decides to enter this industry, it may be too late," Chen Rui said. It can be done, you need to have a huge content production capacity to build another world.”
Coinbase COO Emilie Choi said in November , the company has been spending "a lot of time" developing the Metaverse combining blockchain technology, Crypto, and NFT, which are used by tens of millions of Americans. "We think there are many opportunities for innovation in this area, and we hope Continue to double down on these opportunities," Choi said.
Dolby Laboratories stated that it sees potential in integrating the Metaverse with its technology, especially in the auditory characteristics. "I think the Metaverse can take many forms, but at the end of the day, it's an audio-visual experience," CEO Kevin Yeman said on Tuesday's earnings call, noting that he hopes to differentiate it from Dolby (Dolby.io) technology integration, "I think some of our developers, they even define themselves as virtual environments, and even extend to metaverse."
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Roblox is frequently cited as an example of a potential metaverse model. Roblox CEO David Baszucki said in June that the company is working on "really engaging with inventing and guiding in the metaverse in innovative ways." “When we think about the Metaverse and what Roblox is, we really look at it as a utility,” Baszucki said. According to chief product officer Manuel Bronstein, the company's goal is to connect more than 1 billion people in the metaverse. Its chief commercial officer, Craig Donato, said the Metaverse will also incorporate experiences from ad agencies.
Vonage Holdings CEO Rory Read said in November that the company expects to see A more fleshed-out version of the metaverse, “We believe that as this 360-degree interactive metaverse expands and explodes, the development of the metaverse will only accelerate,” Read said.
Some people have reservations about the Metaverse, Tesla CEO Elon Musk said:< /b> "I don't know if there's a need to believe in something like the 'Metaverse'." He also doubts that people will be willing to wear a VR or AR headset for most of the day just to be in a futuristic virtual world stroll. Musk also added that he can't imagine someone strapping a screen to their face all day and never wanting to leave. "I think we're way too early to disappear in the 'metaverse.' It's more of a 'buzzword' at the moment," he said.
2022 Outlook/Forecast
back Looking at the development of the Metaverse in 2021, it is still in the period of "Xiaohe is just emerging", but these brewing may usher in an explosion in 2022. Therefore, we have a lot of expectations and prospects for 2022. The following is our 10 judgments/predictions of , for your reference.
More Internet giants launch their own Metaverse
At the end of the year, we saw that Baidu, known as the veteran of BAT, launched the first domestic metaverse product "Xi Rang", Baidu Vice President Ma Jie said that relying on the leading capabilities of Baidu Brain in the fields of vision, speech, and natural language understanding and the computing power of Baidu Smart Cloud, "Xi Rang" is the first in China to achieve 100,000 people on the same screen. "10,000 people concert level" real sound effect restoration.
It is foreseeable that Baidu, as the pioneer of the domestic Internet, has already launched metaverse products first, and this trend will not weaken in 2022. We expect More technology brands will step in and create their own Metaverse, especially Tencent, which has a strong social gene, which may bring unexpected surprises. Of course, Bilibili, as the gathering place of the second dimension, has already exerted its strength on its metaverse brand "High Energy Chain", which will also be an interesting story. Then, we have more fantasies about who will become the second Metaverse product that can accommodate 100,000 users.
The VR market is on the rise, and domestic hardware companies are emerging
As we mentioned above, currently in the field of VR, Oculus under Meta has the largest market share VR products have almost monopolized most of the products in the personal market.
According to the analysis of the research organization Omdia, the sales volume of consumer VR headsets will reach 12.5 million units in 2021 . In China, from January to September this year, shipments of VR head-mounted display equipment increased by 28.9% year-on-year, and the market size of the VR industry exceeded 30 billion yuan.
It is foreseeable that in 2022 the VR market will reach another level, and it is very likely that it will continue to maintain a double-digit growth rate. At the same time, as domestic hardware companies complete a large amount of financing this year, we expect that they will launch their own hardware products one after another in 2022, which will change the current market situation and may help domestic hardware companies emerge in the industry.
AR consumer-grade products may become a hit in 2022
Unlike the sales of VR head-mounted displays, which are booming, AR devices have not yet been widely popularized. At present, the products with relatively high maturity of AR equipment are the Hololens launched by Microsoft in 2015 and the later Hololens2, but its price of about 20,000 yuan has basically dissuaded most people.
Therefore, there has always been a gap in the field of AR hardware equipment, that is, consumer-grade AR hardware, but this year, this gap has been closed It has been targeted by many companies, and has successively launched a device called AR glasses, intending to occupy this new track. Consumer-grade AR products will also be the next smart wearable device after smart watches. At present, many well-known companies have announced the launch of AR glasses, including Meta, Xiaomi, Huawei, Apple, etc. It is foreseeable that in 2022 , AR glasses will usher in a battle for market share, so we have reason to believe that AR glasses will also become a hot new product in 2022.
Metaverse has derived a new marketing direction and entered the mainstream
This year, many well-known companies have entered the metaverse, which has aroused heated discussions among the people of the metaverse. As people gradually understand the metaverse After deepening, more and more brave people dare to try early adopters around the metaverse, explore how the metaverse can be combined with their own enterprises, and then give birth to a series of marketing methods that bring new traffic to brands or products in the metaverse. For example, Nike built a virtual world, Nikeland, on Roblox, a metaverse game platform, attracting many players to build and play in it. Well-known brands such as LV, Gucci, Nike, Adidas, and Pepsi have tried to issue digital assets such as NFT, and have received rich returns.
Liu Yexi, a virtual beauty expert who can catch monsters, a virtual idol girl group launched by A-soul, Burning Technology The first super-realistic virtual idol in China designed by AYAYI and other virtual idols are popular all over the Internet. After having enough fan base, they can participate in product endorsements, commercial performances and other marketing methods like real idols. Virtual idols have developed a proven and initially mature business path. In 2022, more metaverse marketing methods will be born, and more companies will try to use metaverse to empower themselves, and metaverse marketing will gradually become one of the mainstream publicity methods.
Initial Industrialization of Metaverse Content Production
With the gradual popularization of consumer products of AR/VR devices, AR/VR devices are important next-generation terminals , already has tens of millions of users, which is enough to carry more business scenarios.
The high growth rate of AR/VR equipment also indicates that this is a high-growth market, but the content of the current Metaverse Serious deficiencies, such as AR/VR video, AR/VR games, virtual space construction, virtual character design, etc., and new business models built around these elements, such as AR/VR video marketing, AR/VR e-sports, virtual idols operations, virtual exhibitions, and more.
Although the content of the current Metaverse is extremely scarce, and most content-related start-up companies are in the early stage of exploration, this is mainly due to the fact that before the popularity of the Metaverse, Industries related to the metaverse, such as AR/VR, have not received much attention, and the market space is not too large, and there is relatively little related content. After the explosion of the Metaverse in 2021, more and more companies and capital have realized the potential of the Metaverse. At the moment when AR/VR devices are gradually developing, this will inspire a large number of professional content practitioners Investors and companies poured into the metaverse, produced rich content for the metaverse, and initially formed the industrialization of content production in the metaverse.
The demand for metaverse-related jobs has surged
As the first year of the Metaverse, 2021 can also be said to be a year for everyone to awaken. Enterprises have realized the huge potential of the Metaverse and have stepped up Investment in the direction of the metaverse, for new directions, pioneering exploration also requires the support of many talents and technologies, which will greatly increase the demand for jobs related to the metaverse. On the one hand, the research and development of hardware and software around the Metaverse requires a lot of talent investment, and the network infrastructure supporting the Metaverse also needs to be expanded and constructed, such as virtual scene construction, virtual item design, and virtual character modeling in the Metaverse. Demand for content will also surge.
On the other hand, just as smartphones give birth to new positions such as live broadcast e-commerce that have never existed before, Metaverse will also derive some new marketing With the method and business model, a batch of new positions related to the Metaverse will also emerge as the times require. We predict that 2022 will be the year when the demand for talents in the metaverse explodes.
Blockchain-based metaverse applications will be sought after
Blockchain, as an emerging network technology in the past ten years, can provide a data that cannot be tampered Centralized and trusted Internet, so the metaverse based on blockchain technology also has corresponding attributes.
In this way, the metaverse does not have to worry about a centralized subject controlling and tampering at will, and the ownership of the digital assets in it also belongs to the holding assets Owned by the people, there is no need to worry about the issuer of this digital asset going bankrupt or being taken back by the issuer, and the holder can dispose of his assets at will.
In this way, the virtual assets in the metaverse are extremely valuable, so the blockchain-based metaverse applications are also Gradually accepted by traditional enterprises. For example, Adidas has reached cooperation with Coinbase, a US-listed Crypto exchange, and The Sandbox, a blockchain metaverse application, to establish a metaverse brand. PricewaterhouseCoopers also announced its entry into the metaverse, acquiring the virtual land on The Sandbox, and intends to establish a Web3 consulting center to promote a new generation of professional services.
For example, Sotheby's, one of the world's largest auction houses, built its iconic London new state in the blockchain metaverse application Decentraland De Street Gallery; The government of Barbados hopes to establish its metaverse embassy in multiple virtual worlds, and has signed an agreement with Decentraland. The metaverse embassy will be the center of activities to promote the strengthening of bilateral relations with various governments. Nowadays, more and more well-known brands and organizations are aware of the unique advantages of the blockchain metaverse. In 2022, there is likely to be a lively scene of many well-known brands competing to settle in the blockchain metaverse.
Metaverse will usher in relevant legislation and regulation
After experiencing the barbaric growth of the metaverse in the past year, the industry has begun to On a certain basis, we expect that the Metaverse is likely to usher in certain regulatory legislation in 2022, especially for some listed companies abusing the Metaverse hype, which may bring about certain changes due to the specific regulations on the Metaverse. After all Now most people are still "at a loss" about the Metaverse.
At the same time, we will also see that some regulators begin to pay attention to the longer-term value of the Metaverse, and provide some regulatory industry support, although we This year, we have seen that very few regions have more or less mentioned policies related to the Metaverse. In particular, some time ago, the Shanghai Municipal Party Committee’s Economic Work Conference clearly stated that enterprises should be guided to step up research on important platforms for the interaction between the virtual world and the real society in the future. Timely layout cut in. Perhaps there will be more and more such cases in 2022.
Capital continues to accelerate the layout of the Metaverse
Metaverse, as a newly opened track, will attract capital to actively deploy in this blue ocean. But many capitals are basically aware of the huge potential of the metaverse in 2021, so although the metaverse is a blue ocean, the time for everyone to awaken is relatively close, which also means that capital will compete fiercely for the layout of the metaverse, and this blue ocean will will be divided up quickly.
At this moment, the competition is about strength and courage, and slower capital will regretfully miss this staking. Many things directly related to the metaverse, such as AR/VR hardware manufacturers, or start-up companies engaged in AR/VR applications, or content platforms/traffic portals focusing on the metaverse field, will be scrambled by many capitals target.
However, the metaverse is a relatively new direction after all, and this direction is also constantly evolving and iterating, and it is likely to be born A new subdivision track, and such a subdivision track is also a new opportunity for capital, but it also needs to test the sense of smell and reaction of capital, and it is necessary to continuously observe the development of the metaverse ecology.
Online office evolves into metaverse office
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Affected by the epidemic, many companies have adapted to the way of working online, using online conferences, online collaboration software and other tools. commence to work. However, the existing online office cannot solve all the problems. Some problems that need to be solved better in person require the solution of Metaverse. AR/VR virtual meeting and virtual collaboration software can achieve an effect similar to face-to-face communication, and with the support of some tools, in some specific scenarios such as discussing model design, it can even achieve more efficient results than face-to-face communication .
The new ex-Facebook company renamed Meta is pushing VR virtual meetings. At present, Microsoft, as a cutting-edge company in the field of AR, has the largest number of office users, and is also promoting the level of virtual office. In fact, some companies are already trying to use VR equipment to help work. For example, in October this year, Accenture has purchased 60,000 Oculus Quest 2 headsets for training new employees. It is believed that in 2022, when AR/VR devices become more popular, it will become a new fashion for companies to encourage the use of head-mounted display devices for AR/VR office work.
Afterword
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When we stand at such a historic juncture, the torrent of the times whizzes by. It seems that entrepreneurs, technology companies, and investment institutions have all come to an awkward meeting point. They are waiting and looking for the next breakthrough...
< p>I dare not say with 100% certainty that Metaverse will become the leader of the next wave of technology, but at least through this annual report we can see a thing or two, when capital starts to gather , when talents start to surge, when policies start to tilt, the road ahead will at least be much wider. Compared with those tracks like single-plank bridges, the metaverse seems to be a generally optimistic direction for next year, and this is why we finished writing this report The biggest emotion.
As ordinary people, we may not need to know too much about the stories of the metaverse, but if we are full of visions for the future, and even look forward to If you want to find a new exit or direction, it may be a good choice to take some time to understand the lower metaverse when the new year comes.
Finally, we will end this report with what Stefan Zweig said in "When the Stars of Mankind Shine", "Those peaks of history Every moment requires too much time to brew, and every far-reaching event requires a development process."
2022, we will eventually be in Yuan meet in the universe.
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