The second half of NFT trading: How does the Ouyi NFT platform find user itching?
Now, the popularity and scope of NFT has exceeded most people's imagination.
In March, digital artist Beeple's NFT work "Every Day: The First 5000 Days" was sold at Christie's for a sky-high price of US$69.34 million. Collection of traditional art circles. Subsequently, Feng Bo, founding partner of Lianchuang Ceyuan and founder of Dragonfly Capital, purchased CryptoPunk#7252 with 1,600 ETH worth over US$5 million. Of course, the most unexpected thing is that the payment giant VISA purchased CryptoPunk#7610 for $150,000 and announced that it will help companies integrate NFT. Through VISA, companies can accept NFT as easily as they accept digital goods and e-commerce.
Recently, Reddit founder Alexis Ohanian bought 7 CryptoPunk NFTs similar in style to his wife and tennis superstar Serena Williams, and put one of them Gave it to her as a gift.
In fact, the biggest beneficiary behind this NFT gold rush is OpenSea, a platform that provides NFT transactions. According to statistics from Dune Analytics, the cumulative trading volume of OpenSea has exceeded 11 billion US dollars.
Each platform has its own user group, how to retain old users and attract new users is a difficult problem in the industry. For centralized trading platforms, launching their own NFT trading platform is a matter of course. Just like this, major platforms have built DeFi smart pools to attract DeFi users. Ouyi is obviously unwilling to miss this feast of wealth, and launched the Ouyi NFT market.
A decentralized NFT trading platform on a centralized platform
When it comes to the Ouyi NFT market, the first impression may be that it is a fully centralized trading platform. However, the NFT market built by Ouyi this time is a decentralized platform and supports multiple public chains. In terms of difficulty of getting started, the Ouyi NFT market is not much different from OpenSea, both of which support access to mainstream decentralized wallets such as MetaMask.
In the Ouyi NFT market, users can learn about the popular NFT projects in the market through the "Hot Spots" section, and these popular projects are all based on market popularity Data, transaction volume, etc. are analyzed from a series of data, thereby avoiding behaviors similar to OpenSea employees conducting mouse warehouse transactions through insider trading. Users can click on the NFT to view project details, obtain the total project issuance, number of holders, floor price, and transaction volume in the past 7 days. In addition to popular NFT assets, users can also search for their favorite NFT items.
After the 2.0 iteration, the popular collection recommendation display function has been added. Trend following the collection using the last 7 days trading volume indicator. On this basis, the "leaderboard" function will be launched in the future. At the same time, a popular NFT recommendation display function has been added, using indicators to track trends in collections and NFTs, allowing users to understand recent NFT hot trends.
Interestingly, the Ouyi NFT market is compatible with OpenSea. The market shows that all transaction records on OpenSea can be found in the Ouyi NFT market Inquire. Moreover, the Ouyi NFT market does not charge any fees for buyers and sellers, while OpenSea charges sellers a handling fee of up to 2.5%. This means that buyers and sellers can effectively reduce transaction costs through the Ouyi NFT market.
Opensea has canceled support for CryptoPunks' direct transactions for various reasons, Ouyi NFT Market However, it supports the bid display and transaction of CryptoPunks in the whole network. Compared with other NFT platforms, the Ouyi NFT market has certain advantages in this regard.
In the "Primary Release" section, including "Popular Events", "Historical Events" and other categories , users can find the most popular activities on the platform in the distribution section, and can also look back at historical activities.
At the same time, Ouyi helps high-quality projects, artists and stars to issue NFT assets in the primary market. In other words, this sector can be understood as an NFT trading market that has been officially reviewed by the Ouyi NFT market and needs to be snapped up, similar to the NFT version of IE0. The most recent issue of Primary, in collaboration with Anderson Silva, considered the best MMA athlete in the world and UFC middleweight champion, launched a total of 1,175 NFT works, including 1,000 plain cards with a minimalist black design , 125 classic cards designed in cyan and purple, 50 legendary cards designed in black and gold, ordinary cards even only cost $70, converted into ETH, as long as 0.0197.
It is reported that the Metaverse NFT project Kollect has been held at 19:00 on September 24 at Ouyi The NFT market carried out blind card box sales, and 516 Kollect card blind boxes were sold out within one minute. The blind boxes sold this time are divided into three rarities: Super Rare, Rare, and Uncommon. Each blind box is priced at 75USDT, and a single wallet is limited to 20 blind boxes. This is the first original IP collection released by Kollect, called Dumpling Empire vs Slime Kingdom. The series includes 30 cards with different original IP shapes. Users can obtain tokens and NFT rewards through collection, pledge, and card battle games.
The "About" section is an entrance related to NFT science education. Users can Learn the basics of NFT from this section.
Centralized user experience
From the perspective of other sectors, there seems to be no difference between the Ouyi NFT market and OpenSea, even It is slightly inferior to the latter in terms of richness of assets. But from the perspective of experience, the Ouyi NFT market is more suitable for new players, and each section and content are just right. Moreover, the Ouyi NFT market is more down-to-earth, and there are targeted optimizations for different projects.
The artist wants to complete the production of an original NFT work, in the Ouyi NFT market only You need to click "Create NFT", then upload files, enter work information and royalties to complete the casting of an NFT. Currently, the Ouyi NFT market supports the creation of image, audio, and video NFTs less than 100MB on OEC and Ethereum. Compared with the long-term review of OpenSea, the Ouyi NFT market has a higher degree of freedom in the creation of NFT, and at the same time, it is more humane. After the 2.0 iteration, the platform has added "become an issuer", and users can contact the official for project cooperation release.
The black and white NFT Loot is the hottest and most topical NFT in the recent NFT market project, however, OpenSea is not optimized for this project.
Loot is a standard NFT created based on ERC-721, each Loot contains Weapon, Head, Foot, Neck, Chest, Waist, Hand, Ring and other eight parts. So eight positions can be split from Loot and sell the ones you don't want and buy the ones you like. After gathering all eight parts, they can be reassembled into a new Loot. If users want to split by themselves, they need to learn a series of knowledge such as NFT contract standards and smart contract calls and parameters.
Source: Ouyi NFT Market
Ouyi NFT market has obvious Ouyi style in terms of user experience, so there is no need to worry about a series of risks such as platform downtime and running away. Moreover, the market, like OpenSea, is built on smart contracts, and assets are only transferred between buyers and sellers. As long as the private key in hand is well managed, the probability of risk is more controllable. In the face of internal risks such as rat warehouses, Ouyi established the "integrity reporting" channel as early as a year ago.
For newcomers, the Ouyi NFT market is also very friendly. In the novice guide, the platform settings In order to help guide the content, guide users to use the platform, and set up a platform introduction to help users understand the platform.
The NFT market still needs a long time to develop
Compared with other NFT platforms, Ouyi NFT Market and OpenSea are both decentralized platforms, and both support transactions and create NFT works. In terms of transaction costs and experience, the Ouyi NFT market is significantly better than OpenSea. However, although the user experience of the Ouyi NFT market is good, it still takes a lot of effort to overtake OpenSea in a corner.
According to According to data from Dune Analytics, the average monthly transaction volume of OpenSea has accounted for 98.2% of the total market. Therefore, it is almost an impossible task to surpass OpenSea on the same road.
want to To surpass OpenSea, only work in other directions, including but not limited to user experience.
From the layout of the Ouyi NFT market, we can see its successor. The money-making effect is one of the best ways to attract users. This has been tried and tested in the competition of DeFi protocols and centralized trading platforms. Of course, it also applies to the competition between NFT trading platforms. The "Primary Issuance" section of the Ouyi NFT market is also trying to gather wealth effects.
Public information shows that the Ouyi NFT market has carried out a total of 17 primary issuances, all of which have achieved good results. Silva, as well as the popular OEC blockchain game Celestial, and the large-scale art project AMAZING PANDA. As a decentralized NFT trading platform built on a centralized platform, the Ouyi NFT market enjoys the support of the centralized platform, and at the same time, users can also experience the charm of decentralization.
Of course, the development of the platform is not achieved overnight. Even the well-deserved overlord of the NFT trading platform, OpenSea, has survived the flat period of nearly two years before developing into what it is today. look.
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