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Explain the business model behind the metasverse craze

Read this article in 16 Minutes

Gallery is by far the most numerous business model in the meta-universe.

原文标题：《畅谈元宇宙十大商业模式》

原文作者：DawnXue，MetaCat

Facebook changed its name to "Meta" last week, into the meta-universe;tencentRegistered in September this year "king yuan universe", "QQ Yuan universe" and other yuan universe related trademarks; Hu Houkun, chairman of Huawei, said at the Zhongguancun Forum in September that "the meta-universe concept represents the expectation of human society for the further integration of virtual and reality".With the domestic and foreign large platform and a series of actions related to the meta-universe, the concept of "meta-universe" has attracted more public attention.

Why is the metasverse so popular these days?

From the technical point of view, blockchain technology realizes the ownership of digital assets;From the development of the Internet, 3D, multi-dimensional is the general trendFrom text messages and pictures at the beginning to short videos and live broadcasts, the Internet is developing in a more and more vivid direction. The meta-universe is a combination of the above two characteristics, which not only has the technical support of blockchain, but also keeps consistent with the development trend of the Internet. At the same time, metasexes platforms such as Cryptovoxels themselves are composed of special NFT, because such NFT is like a large container, which can hold more small NFT in it, which is incomparable to other NFT.

So what's the business model for the metasverse? Let's imagine!

1. Selling art NFT

Gallery is by far the most numerous business model in the meta-universe.By observing the domestic situation and communicating with foreign metasurverse players, the author found that the innate connection between NFT and art, both domestic and foreign, may be due to it. A considerable part of the early entry into the metauniverse are artists and artist-related groups, such as Chinese community artist Liu Jiaying's Chijin Museum, artist Song Ting's Panda Museum, BCA Gallery, and the hot Dogesoundclub in Korean community.These groups also gave birth to the earliest and currently most popular gallery business model in the metaverse.

2, Vox shop

Meta-universe and real life use different materials, such as Crptocvoxels is mainly composed of voxels, construction and wearable are mainly formed by voxels, meta-universe players in order to dress up the venue or in order to show their virtual image, inevitably need Vox, this alsoVox Walk has spawned a group of Vox merchants, which of course is also a kind of business model with the characteristics of the meta-universe.

3. Meta-universe construction services

Some landlords have multiple plots of land, but the construction energy and time are limited; Some landlords are institutions, willing to hire a more professional team to build brand HQ. The above requirements also gave rise to third-party meta-universe construction service companies, such as Domestic MetaEstate company and foreign Voxel Architects. Spaceage, Stoneage, Glassage and Welcome, which have the highest cumulative visits, are all from Voxel Architects. MetaEstate company also built a number of exquisite venues such as Yuanqi Star MetaChi HQ, Creation Fashion Hall, Hao Lin Ju Hotel.

4. Advertising

Where there is traffic, there can be advertising.MVB (Metaverse - Billboards), a service provider dedicated to advertising in the meta-universe, has placed more than 250 billboards in more than 140 plots in Cryptovoxels at a price of 1ETH per week. The blue coordinates in the following figure are the blocks held by MVB. Of course, individuals can also earn money for publicity, such as the AILY Gallery, which arranges one-off exhibitions for artists in its venues over several days. In addition,Meta Universe content navigation teleport.landLandlords can work with them to increase exposure.

5. Real estate leasing

In real estate, there is buying and selling, and there is leasing, and the same goes for digital real estate. CV Analytics' statistics show that there are many landowners holding multiple lots. We also know that some landowners buy land not for construction but for long-term investment. So if these landlords are willing to lease their land to players with building ideas and business ideas, isn't it a valuable exchange of resources?

6. Immersive experience programs

Immersion is an experience that allows one to focus on the current atmosphere (created by the designer) and forget about the real world. A trip to Beijing universal studios, who do you think it is the flesh, to experience, but in almost every subject has an immersive experience, you can be in with harry potter flying overhead, follow the transformers through the tall buildings, with little yellow man jumped up and down, but in essence may only be added swing seat weightlessness, and other functions, It turns out that the overall rating of the immersive project was much higher than the roller coaster alone. Some shopping malls have similar immersion programs, charging around 100 yuan per session. The author believes that yuanyuzhou is naturally suitable for immersive recreation projects,The designers of the meta-cosmic pavilion could create a similar program where visitors can enter with a ticket and get an immersive experience with the help of 3-D equipment.

(Photo from Internet)

7. Game projects

Because of their virtual nature, game projects are easier to integrate into the meta-universe. For example, The Sanbox is a community-driven blockchain gaming platform where creators can NFT voxel assets and game gear on The blockchain. Of course, the game could be created as part of another meta-cosmic platform.In this kind of on-chain game, due to the NFT of voxel assets such as field and game equipment, players get the dual experience of investing NFT and playing the game.

8. Selling clothing

The virtual world will greatly enrich our spiritual world, but in some ways it can never replace the real worldSuch as food, clothing, shelter and transportation. From the perspective of clothing, offline shopping malls, Taobao interface, and anchors on live streaming platforms try on and sell clothes. E-commerce is also developing in an increasingly three-dimensional way. However, anchors are not consumers after all, so can a 3D scanner scan their real height and other data to form a 1:1 virtual avatar of the meta-universe and try on the clothes with the same 1:1 avatar inside?

9. Online KTV

KTV is originally a social way, consumers are willing to pay money to experience karaoke social, but offline KTV is more limited to the location, thousands of miles away from people can not specially attend a karaoke appointment. The metaverse is populated all over the world, and karaoke is a natural fit online,Soon, I wonder if you'd like to pay for a karaoke session on the cosmic ray?

10. Data service providers

Everything depends on data, and so does the meta-universe.The project side wants to know the data such as the landlord flow of the land, the buyer wants to know the information of the land for sale, the seller wants to know the market for sale, and the player wants to know where the most interesting and popular, etc. All of these are supported by data. Professional data service providers are bound to play a very important role in the future.

In the near future, a number of new occupations or products may emerge, such as meta-universe architect, venue designer, meta-universe construction training party, meta-universe recreation project planner, meta-universe venue operator, 3D scanner, etc. Surely willSpawning other business models beyond those listed above.

So what's the future of the metasverse? A three-dimensional micro-blog integrating social and advertising, an amusement park where you can enjoy immersive experience projects, a three-dimensional Taobao where you can directly try on clothes, and a karaoke bar where you can sing across borders... Of course,Just as Tencent, Baidu and Alibaba can not be called the Internet alone, the interconnection of multiple meta-universe platforms and the joint participation of various roles can form a real meta-universe.