Asymm Ventures: Why I Invested in My Neighbor Alice
Original source: Daily Planet
In Crossover the Gap, Jeffrey Moore describes the entire process of adoption of a disruptive technology and points to the unbridgeable gap between the early adopters and the early masses. To be sure, users in different markets have very different expectations of products. Therefore, marketers must meet the needs of different groups in order to achieve user transition.

For a long time, encryptioncurrencyThe field has been stuck in the early adopter or innovator phase. Even though Bitcoin has been hailed as the most profitable asset class of the past decade, as of2021In 2008, there were only active addresses100All around[1]. In terms of size, bitcoin's market capitalization (around1Trillion dollars) far outpacing Tencent (around7770Us $)[2], and just for WeChat, Tencent has more than12Billion users. Despite this, blockchain has yet to become a mainstream technology for a number of reasons. Of these, usability is perhaps the biggest reason. For users, decentralizationfinancialProducts (DeFi) and non-fungible tokens (NFT), other operations that can be carried out on the blockchain, in addition to transferring moneyinvestmentVery limited. In fact, given the confirmation time and cost of using bitcoin as a payment network, it may be better suited as a store of value.
At present,DeFiandNFTIs the hottest topic in the cryptocurrency market. Although considered by many to be a bubble (or "Constructive foam"), but they offer cryptocurrency technology's best chance of crossing the chasm and becoming mainstream.DeFiServices will disrupt the current fintech industry, decentralize the management of existing financial products, and provide users with more attractive benefits and returns. whileNFTsWill upend the entire creator economy and network incentive system as the Internet3.0An important cornerstone for the development of our times,NFTReturn profits to users and contributors, rather than to platforms or companies (e.gFAAGsandBATs). As long as make good use ofNFTIssuance andNFTMarketplaces, where users can monetize their tweets, essays, artwork, and just about anything else they can think of. In a nutshell, as long as users want to tokenize something, there is an opportunity to find a suitable market for transactions.

Beeple, a crypto artist, once sold a work of art for a whopping $69 million.
2020years9In January, our team investedAntler InteractiveThe chain blockThe gameMy Neighbor Alice(MNA). It's a multiplayer building game inspired by Nintendo's Animal Crossing, except that all the game logic is based on a blockchain. In the game, players can design their own characters, build houses, decorate their own islands, and interact with friends and other non-player characters (NPC) interact. The design team has aMNAThe original intention and vision is to create a "second space" for all players, where they can relax and enjoy the game while monetising their time and effort. By allowing players to create in-game assets and trade them in the in-game marketplace, players can export assets from the game and earn money from their creation. Blockchain games have always faced a lot of skepticism and controversy, especially regarding the need for blockchain elements in games. Our team agreed that if you just useNFTTo represent objects in the game, or to change the currency in the game to a negotiable token, then such blockchain elements don't make much sense. But in theMNAThe game world and its economy are designed to be decentralized from the beginning. Blockchain technology is used as an incentive system to attract players to actively engage in the game and successfully create a better game experience for all players. Compared to traditional games,MNAProvides the infrastructure for a transparent, player-driven, and decentralized game economy. As a virtual world game,MNAThrough different mission design, it provides a variety of choices for players with different orientations. There are social tasks you can do with your friends, and there are social tasks you can do with your friendsNPCIndividual missions, allowing players to explore as dreamlike as possibleAliceIn the world.

As a veteran of the game industry,Antler InteractiveHas successfully launched a number of mobile games,VRAs well asARGames, and they're all selling well around the world. As a result,MNANot just a game for cryptocurrency users, but for millions of gamers, even if they've never touched cryptocurrency. We strongly believe that this is the best way to further promote the adoption of cryptocurrency technology and a great opportunity for cryptocurrency technology to bridge the gap.
In addition, because of the spread of novel coronavirus in the global scope, everyone's life style, especially the way of working and playing has undergone a huge change. The plague has accelerated the process of adapting to cyber reality,Zoom,GatherTools like these take up most of our time. With the implementation of mandatory social spacing rules, the demand for online games is expected to surge. As the leading social gaming platform,RobloxIn the recent initial public offering (IPO) is valued at more than450Million dollars. Despite once feeling too far from the mainstream, we believe that virtual world games like Ready Player One are no longer the preserve of science fiction games. Especially in theVR,ARAnd blockchain technology is more mature now, this kind of virtual world games will usher in an unprecedented development opportunity.

[1] https://studio.glassnode.com/metrics? a=BTC& m=addresses.ActiveCount
[2] https://companiesmarketcap.com/assets-by-market-cap/
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