Apple Raises Apple TV and Apple One Subscription Prices, Continues Pricing Strategy in Services Business

BlockBeats News, August 29th, according to CNBC, Apple (AAPL.O) recently raised the prices of its Apple TV streaming service and Apple One bundled subscription in the U.S. market.

Specifically, the monthly fee for Apple TV was increased from $12.99 to $14.99, and the annual fee rose from $99 to $119; the Apple One individual package, which includes Apple TV, iCloud, and Apple Music among other services, also saw a price hike from $19.95 to $21.95 per month.

Looking back, when Apple TV was launched in 2019, the monthly fee was only $4.99. With this price adjustment, its pricing is gradually approaching that of its main competitors. This is the second time Apple has adjusted its subscription service prices recently. In July of this year, Apple increased the monthly fee for Apple Music by $1, citing increased licensing costs.