BlockBeats News, June 21st. According to Vesper data, the price of whey protein in the United States has recently surged. The price of Whey Isolate has surpassed $14 per pound, with Whey Concentrate 80 closely following suit with a substantial increase. Both have reached an all-time high, with the sharp rise in prices being jokingly compared by netizens to the supply shortage price hikes seen in hard drive manufacturer Sandisk ($SNDK).
Serenity quipped that whey protein is now replicating the supply-demand scenario of the AI hash rate industry - a surge in demand meeting a supply bottleneck, leading to a rapid price increase. Currently, there are concerns in the market that Creatine may be the next fitness supplement category to face shortages.
Looking at the price trend, after hitting bottom in 2023, the price of whey protein has seen a significant rebound, accelerating in 2026, attracting widespread attention from the fitness consumer base.
