Yesterday, we introduced the latest Solana hottest meme coin, $ANSEM, "24-Hour 600x: How Long Can This Solana Meme Last?"

Just this morning, another project with over 20x gains emerged, further heating up the meme market on Solana. Let's take a look at the new popular project and then analyze the sudden price action.

「Celebrity Coin」 Takes the Spotlight

TJR (@_TJRTrades), also a well-known Key Opinion Leader (KOL), primarily focuses on trading analysis in his daily content. Therefore, on-chain meme players may not be very familiar with him. He has only 250,000 followers on X, but his followers on Instagram, TikTok, and YouTube all exceed 1.5 million.

Starting from yesterday, TJR posted multiple tweets, publicly stating his intention to help Ansem create content on TikTok, expanding the influence beyond X to onboard more newcomers to the world of cryptocurrency. He also invested $100,000 in $ANSEM and continued to make bullish calls.

Originally, he expressed his disapproval of engaging in actions such as rug-pulling, developer fund dumps, or replicating the successful path of $ANSEM:

However, at 6 a.m. this morning, things took a turn. He tweeted, "Should I enter," signaling a change in stance:

Hours later, he responded to a tweet asking if he would airdrop his $TJR holdings, answering, "Of course." This was seen as a claim signal, causing a FOMO effect on $TJR, surging from a market cap of around $1.6 million to $28 million. Just yesterday, $TJR was valued at only $400,000.

In addition, the dev behind the $TJR deployment is also the dev of $ANSEM, and this time he sent 79% of the $TJR to the TJR address.

According to GMGN monitoring, this dev has been conducting a rug pull since creating the token 13 days ago, taking a net profit of $5500. Subsequently, within the past 7 days, they have been minting tokens in large quantities, rapidly cloning various "meme coins," building their own positions by buying in, and actively engaging in hype-building interactions on X social media.

Within the 7 days, the address has created as many as 101 different Meme coins (mostly various celebrity coins with a certain fan base), with 12 of them reaching a peak market cap exceeding one million dollars and 3 surpassing a market cap of over ten million dollars.

As of now, the deployer has accumulated a profit of 82,000 SOL in the past seven days, equivalent to $6.08 million, with dividends from several high-market-cap meme coins contributing $193,000, and a 30-day profit of $8.77 million.

In addition to "celebrity coins" like $TJR personally promoted by KOLs, some variants have also shown impressive performance.

$TESTIBULL, a meme coin featuring testicles as its image, emerged as a derivative imitating $ANSEM's "The Black Bull." The KOL Dip Wheeler (@DipWheeler), renowned for achieving significant gains on Fartcoin, expressed intentions to airdrop $TESTIBULL. This move propelled the coin from a market cap low of $40,000 yesterday to nearly $5 million today.

$dog, originally referencing Ansem pushing $WIF to a market cap of several billion dollars, is now returning to the market. By sending the coin back to Ansem, a new dog coin similar to $WIF could be created.

However, this dev made a mistake and sent the coin to a burn address, leading to a scenario that combined the "celebrity coin" airdrop tactic with the dramatic effect seen in the $SLERF era, causing the coin to briefly surpass an $8 million market cap.

Market Analysis

The intraday market movement came suddenly. Although $ANSEM did not experience a sharp decline today, it also did not continue the upward trend of the previous two days.

The concept of "celebrity coins" is not a novel play, and players who dislike this play even considered it a top signal for this market after $TJR emerged, referring to it as the "MELANIA Moment."

Although "celebrity coin" trends have appeared time and time again, it cannot be broadly stated that "celebrity coins" are always the same. Market trends that occur at different times and under different circumstances have specific reasons for analysis. And this time:

- On-chain players have been hungry for too long. The meme market has been sluggish for a long time, and it has been a while since a meme coin with a billion-dollar market cap has appeared on Solana (although a large amount of $ANSEM is still controlled by Ansem)

- The feeling of being left out is severe, leading to easily ignitable and explosive emotions. Due to the long-lasting market slump, most players did not anticipate that $ANSEM would rise to a billion-dollar market cap height, causing many players to panic sell or even completely miss out. This FOMO sentiment was reflected in $TJR

- The VC transformation of meme coins. On-chain players who have been persisting have been working very hard, but it has been proven that it is quite challenging to have meme coins with a market cap in the tens of millions when exchanges have almost shut down new meme coin listings and market makers are not pumping prices. For players, the fairness of meme coins is no longer about who holds more or less but whether "I can get a chance to gamble on high odds at a low market cap." In this situation, even with a large amount of tokens controlled by KOLs like Ansem and TJR, everyone actually feels that having a celebrity endorsement, or "they must find a way to pump it to a certain level to exit"

The VC transformation of meme coins began to show when Trump issued coins. As long as there is a narrative that can make money, no one complains about large token holdings; instead, they consider a small circulating supply and high upside potential. Influencers have actually played the role that VCs played in the past during the VC coin era, where liquidity comes from traffic, recognition, and consensus.

From current observations, this "celebrity coin" trend has attracted many formerly active first-tier "wild dog" players to return. Due to the success of $ANSEM and $TJR, they have begun to lay low on some potential targets that may come out to support, corresponding to targets such as bonkguy, him, and other crypto KOLs. But whether the market can continue depends on whether $ANSEM can continue to reach new highs; otherwise, the sentiment may dissipate quickly.

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