On February 1st, the NFT project Nobody NFT, which attracted attention from the community due to the participation of Stephen Chow, started minting at an initial issuance price of 0.19527 ETH. Within 48 hours, it received over 3192 ETH, which is over 172% of the total amount. After the minting deadline and NFT distribution, on February 5th, the floor price of Nobody NFT had surpassed 0.9 ETH, with an increase of 4.8 times, and the trading volume had reached 3287.16 ETH.

It is reported that the total of 10,000 Nobody NFTs will be launched on February 7th. The community is eagerly anticipating the prices of some popular characters such as Zhi Zun Bao, Zi Xia Xian Zi, and 9527 in the works of Stephen Chow. At the same time, they are also speculating whether the floor price of Nobody will continue to rise before the launch.

Nobody Series, what's the story behind it?

Famous mainstream celebrities endorsing Web3 projects is no longer a new phenomenon. There have been precedents of attracting attention and then running away after harvesting, and some people in the community joked before the start of Nobody's casting, "Are you ready to be harvested?" However, in recent days, Nobody NFT's performance seems to have surprised the community. However, we have found that many newcomers still seem to be unfamiliar with the background of Nobody. So what is the story behind this NFT series that has increased fivefold in just one day?

周星驰担任 First Creator

Stephen Chow serves as First Creator

Zhou Xingchi's foray into Web3 has been planned for a long time. The Nobody NFT he created is the first work of Nobody platform, and the predecessor of Nobody platform is a Hong Kong-based AI-driven technology startup called Moonbox. In July 2023, the company obtained the right to use the IP of Zhou Xingchi's movies "Journey to the West: Conquering the Demons", "Journey to the West: The Demons Strike Back" and "The Mermaid" in the NFT field.

Zhou Xingchi served as the First Creator in Nobody NFT and participated in the design of Nobody NFT based on some of his works' IP. Nobody NFT will serve as a community credential, and holders can be a part of the Nobody community, participate in the project's development, and enjoy special benefits such as proposal, co-creation, voting, and IP production.

With the blessing of Stephen Chow's works, each Nobody NFT has a vivid and story-rich character behind it. According to the team, Nobody has put a lot of effort into NFT gameplay and designed interactive gameplay based on AI and NFT chat. After the NFT is released, the Nobody App will be launched, and holders will be able to chat with these characters through the Nobody App to learn about their personalities, hobbies, and background stories. In addition, there will be exclusive features to create space for holders to create secondary works for Nobody NFT characters.

Like all Web3 projects involving celebrities, the Zhou Xingchi Nobody NFT has also received enthusiastic promotion from its industry friends. Earlier, rapper Ouyang Jing created a new song with Nobody as the theme and received a retweet from Zhou Xingchi. Celebrities such as Jay Chou, JJ Lin, Mayday lead singer Ashin, and Wu Jianhao have also successively posted the Nobody physical signature gold card given by Zhou Xingchi on social media to show their support.

OKX加持，Crypto Native的运营方式

OKX Boosts Crypto Native Operations

Other than the enthusiastic promotion from Zhou Xingchi's celebrity circle, the support from OKX is an important factor that nobody disappoints the community's expectations and does not experience "death by exposure".

According to Jeff Ren, a partner at OKX Ventures, in an interview, he actively contacted Stephen Chow and expressed his willingness to cooperate when he saw that Stephen Chow was looking for Web3 partners. In August 2023, Stephen Chow posted on INS, "Thankful to find a group of like-minded Web3 partners," and tagged OKX at the end. It is reported that OKX Ventures had previously invested $1 million in Moonbox (formerly Nobody).

At the end of 2023, Stephen Chow and Jeff Ren Nobody co-founders Jacky, as well as NFT project Memeland CEO Ray Chan, had a discussion in Hong Kong on the topics of Web3 and NFT. Stephen Chow sees Nobody as a community co-creation platform, saying "I hope good storylines can emerge from the Nobody community, and I will consider filming these storylines into movies." As an investor in the Nobody platform, Jeff Ren stated that "through NFT and DAO, audiences can directly interact with creators, inspiring more film and television creations. NFT-izing movie characters can also increase audience participation and immersion."

Before the NFT minting, on January 11th, OKX NFT Market partnered with Nobody to launch the Nobody NFT whitelist subscription event. Users who complete the designated tasks can participate in the whitelist subscription. The final successful users can obtain the Nobody NFT whitelist, limited to 2500. Both whitelist and non-whitelist holders can participate in NFT minting, with whitelist holders guaranteed successful minting, while non-whitelist holders rely on luck to determine their success. It is reported that over 120,000 people participated in the whitelist subscription event.

Aside from the support from OKX in terms of pre-launch operations, the bid prices on blur after the NFT minting also reveal Nobody's "proficiency" in NFT gameplay. According to observations by BlockBeats, there are many buy walls at the floor price of 0.05 ETH and 0.08 ETH, which can prevent profit-taking by Nobody's winners from negatively affecting the prices of the entire NFT series. This "defensive" strategy has also allowed Nobody to steadily climb from 0.2 ETH without experiencing significant sell-offs.

Artists' NFTs Cannot Escape the "Zeroing Fate"

Looking at the trend of Nobody, it is reminiscent of the NFT project Phanta Bear, which was also popularized by celebrities.

Phanta Bear is an NFT released by the trendy brand PHANTACi and the Ezek platform, associated with Jay Chou. Its cute bear image with starry eyes makes it highly recognizable and a core IP of the PHANTACi brand. Although Phanta Bear only sold for 10 days, it set a floor price of 7.3 ETH, but the floor price dropped to 2.4 ETH in the following 10 days.

Related reading: "Ezek and Jay Chou's joint release of NFTs is far more ambitious than you think."

Although it has increased by 823% compared to the 0.26 ETH during the Mint period, the NFT bubble and volatility caused by the star effect cannot be ignored by investors. The issuance or investment of NFT projects by celebrities can provide reference for ordinary investors, after all, popularity is one of the important indicators to measure the development of current projects. In addition, from the perspective of cherishing feathers or sustainable development, most celebrities will not do anything that harms or overdraws their reputation for short-term gains, so their entry into the market is to some extent a screening process.

Although Nobody has the endorsement of OKX in addition to Stephen Chow, it may also experience a sharp decline after a sharp rise like PhantaBear. After all, from the experience of traditional industries, even the best endorsement cannot avoid sudden failures. As long as it is an investment, risks always exist. Therefore, do not be influenced by the "information waterfall" and avoid blindly following the trend. Doing your own research (DYOR) is still the key.

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