After Jay Chou brought the goods, NFT officially entered the era of traffic games

Written by: 0x13, Rhythm BlockBeats

The biggest hot spot in the NFT circle recently is the price of PhantaBear promoted by Jay Chou on his personal social media all the way Skyrocketing, as of press time, the floor price has reached 6.7 ETH, surpassing well-known projects such as Clone X, Meebits, and Gutter Cat Gang.

However, the development of PhantaBear has not been smooth sailing, and it still encountered great resistance in the early days of its birth.

On January 1, PhantaBear was officially launched. The offering price of 0.26 ETH was several times more expensive than most NFT avatar projects, and the sales speed was faster than expected It is much slower, and at the beginning the floor price was close to a broken state. After adjustment, it finally maintained at around 0.4 ETH and rose slowly.

Then a dramatic scene occurred. Another company owned by Jay Chou, which is also Jay Chou’s brokerage company Jewel, issued a statement on the domestic social media platform saying that “Jay Chou did not participate in any planning and operation of this commercial behavior, nor did he obtain any income.” Before Jay Chou and PhantaBear were divided. a line. As soon as the news came out, PhantaBear fell in response, and everyone once again began to accuse Liu Genghong, the founder of PhantaBear's distribution platform Ezek, of "getting popularity."

And this is not the first time Liu Genghong has "followed the heat", nor is it the first time Jewell has made such a statement. As early as 2015, Liu Genghong opened a coffee shop named "J Café" in Shanghai, and placed a lot of elements related to Jay Chou in the store. At one time, consumers misunderstood that Jay Chou also participated in the investment, so Jewel released clarification statement. But after clarification, Jay Chou still supports Liu Genghong's coffee shop very much, and this time, Jay Chou once again supports Liu Genghong.

"In 2022, I will change my avatar for a few months first, to feel the feeling of the Yuan Universe"

After Jewel clarified on domestic social media platforms, Jay Chou himself started to vigorously promote PhantaBear on overseas social media platforms.

The trading volume of PhantaBear has also increased significantly, and the floor price has soared rapidly. Jay Chou shouted the slogans "East Bear and Western Ape" and "Love Before the Western Ape" on overseas social media platforms.

And Jay Chou’s strong promotion also attracted stars such as Ashin, Lin Junjie and Edison Chen, and they also showed off their own PhantaBear one after another, driving the price of PhantaBear to continue to rise rapidly. And when PhantaBear's trading volume climbed to the top of the leaderboard, Jay Chou shouted on overseas social media platforms, "I said that I should be the number one in everything. This is no joke."

Looking back at the development of the whole story, the turning point of PhantaBear was when Jay Chou began to promote it on overseas social media. People began to shout that "the fan economy and celebrity effect will subvert the existing NFT gameplay" and "OpenSea will become a new position for fans to hit the list."

Actually, this is not "will" or "will be". "Projects rely heavily on the fan economy and celebrity effects.

NFT top stream in the Crypto circle

If you became an NFT player very early, do you still remember how you judged whether a project can grow bigger and stronger at the very beginning?

At the beginning of the avatar NFT explosion, NFT players are still struggling to find out what are the commonalities of those projects that have performed well in the secondary market , the community is also discussing what Bored Ape and Cool Cats have in common that make them such blue-chip projects. However, as there are more and more projects, people find that the "commonality" they have summarized fails again and again, and many projects that they did not recognize before continue to soar. The rise and fall of projects seems to be random and unreasonable.

As time goes by, the reasons why people recommend other people to buy a certain NFT in the NFT community have also changed from "good-looking art" and "team relying on Spectrum", "Roadmap attractive" became "XXX also bought", "XXX tweeted this project".

And these "XXX" refer to those top NFT players in the Crypto circle, such as Pranksy, Beanie, Gary Vaynerchuk, clon, Gremplin, 888... Often after they promote a project on their personal social media, many "onlookers" will go to buy it because of their celebrity effect, driving the floor price of the project to rise rapidly; or they promote a certain item that has not been sold out for a long time. After the project, the primary market sale of the project will also be sold out immediately and cause a short-term surge in Gas fees.

At the beginning of its release, BAYC also relied on the push of top NFTs in the Crypto circle such as Pranksy and Jimmy to gain widespread attention, and eventually developed rapidly and healthily Beanie, another top NFT player in the Crypto circle, tweeted and promoted Monkey Bet DAO. Now that the project has returned to normal again, approaching zero, it is not difficult to see the huge influence of Beanie.

An avatar NFT series can capture a group of its own supporters by virtue of excellent art design, clear and fresh Roadmap design, etc., but it wants to quickly detonate and ignite The sentiment of the market also requires these top NFTs in the Crypto circle to rely on their own celebrity effects for publicity.

These NFT top streamers in the Crypto circle rely on the celebrity effect formed by hundreds of thousands of fans to cause such huge waves in the NFT market. One hundred thousand becomes several million?

Jay Chou's 7 million followers

Multiply the number of fans of these NFT top streamers in the Crypto circle by 70, which is the number of fans of the world's top streamer Jay Chou on overseas social media platforms.

Such a large number of fans, traffic, and celebrity effects are undoubtedly a blow to the small circle of NFT.

For example, even if you are not a fan of a top idol in China, you will often see him in hot searches, social media, and Moments latest news from . This is the so-called celebrity effect.

Although not every fan will go to buy after seeing Jay Chou’s promotion of NFT, Jay Chou’s fan circle is large enough to radiate information to a wider area Let more people see that even if you are not a fan of Jay Chou, you can get relevant information.

Among Jay Chou’s fans, the largest proportion is Chinese, but on the contrary, China and even Asia are at a disadvantage on the world NFT stage On the one hand, on the one hand, there is a lack of projects with a firm foothold, and on the other hand, it is also because of the lag of new things that the number of Eastern NFT buyer groups is small.

Such a difference brought a huge capital increase to PhantaBear, and when the information fermented for a period of time, PhantaBear ended the sideways trading and started The rapid rise, Jay Chou said "Be the first in everything", and everyone responded.

There is a saying in the circle of crypto speculators in the world: "Increase is the best PR." Jay Chou's super traffic has attracted a large amount of capital inflows, which in turn has caused the floor price of NFT to soar. The soaring floor price has caused many native NFT players who were not optimistic about the "outside IP NFT" to put down their prejudices and buy PhantaBear, and more people bought it due to FOMO sentiment, which in turn boosted the NFT floor price to continue to rise. And this also made a lot of foreign NFT players shout that this is "Oriental Boring Ape", and even began to search for other "Asian projects", such as MaoDAO's Ready Player Cat, Guojian's Heliren, and even the Heart that Edison Chen once promoted. With a surge in trading volume and not a small increase.

Next, let us make a deduction, when people who bought PhantaBear as their first NFT under the influence of Jay Chou’s celebrity effect earned a lot of money in the NFT world What will they do after the first pot of gold? Although there will definitely be a large number of people who choose to cash out, even if only 1% of people choose to stay in the NFT market and continue to buy other NFTs, it is extremely critical to the entire market, not because of how much money is left for the market, Instead, it adds a collector and trader to the market, and then gradually spreads NFT to more outsiders and more outsiders who are farther away from the circle through their personal network.

Finally, we can boldly admit that no matter whether your project is Crypto Native or not, it is all about traffic. Without traffic, there will be no exposure. Without exposure, there will be no exposure. Inflow of money. Previously, the project we called "Crypto Native" relied on future plans such as Airdrop and token mentioned in the Roadmap to attract traffic, while PhantaBear and others relied on IP outside the circle to obtain traffic. Encrypted native brands have built communities from scratch, and their voices have gradually increased; IP outside the circle has entered the NFT world with a large enough community that has already formed, and can immediately affect the market without starting from scratch.

In addition, the "domestic project" that many people have been looking down on this time not only completely exceeded people's expectations, but also caused a lot of excitement in the world's NFT circles. The heated discussion has occupied a place. In addition, more people have begun to pay attention to NFT projects from China and Asia. This is a great encouragement to Eastern NFT players who have lacked the right to speak for a long time.

To this day, maybe we can no longer simply classify projects based on whether they are encrypted or not, and should no longer use whether they are "outside IP" as a The way to judge the prospects of the project, when we fully understand that this is a "traffic game", the NFT world in your eyes may become different.  

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