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Who is the real "gold digger" when celebrities get together and enter the NFT

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Did the celebrities get a lot of money in NFT investment, or did they suffer from "Waterloo"?

Original title: "Stars get together into NFT, who is the real "gold digger""

Original source: OKLink

Three consecutive months of decline have given Bitcoin its worst start to the year since 2018. As of January 20, 2022, Bitcoin has fallen by 9% this year. Some analysts pointed out that as the Federal Reserve reduces the injection of liquidity, the encryption market may continue to face pressure.

In sharp contrast to the coldness of the encryption market, the NFT market on the other side is very hot. According to Dune Analytics data, as of January 19, OpenSea's transaction volume has reached 4.112 billion US dollars, easily breaking the previous high of 3.426 billion US dollars set in August last year.

Since January 1st, NFT projects such as PhantaBear, The Heart Project, and MetaRim have exploded intensively. The income is staggering, and the common point of these projects is that there are stars entering the stage. For example, PhantaBear, which continued to dominate the list some time ago, allowed Jay Chou, Lin Junjie, Pan Weibo and other Chinese music stars to enter the stage. Under the influence of the star halo , The project has gained a huge amount of exposure in a short period of time, followed by a surge in transaction volume and floor prices.

It is reported that Bieber (Justin Bieber), Holland brother (Tom Holland), Xu Jinglei, Shawn Yue, Huang Licheng, Lu Han and many other well-known stars have I posted the NFT I held on social platforms, and today OKLink took this opportunity to count down the stars who "entered the circle":

Celebrities Did they get a lot of money from NFT investment, or did they suffer from "Waterloo"? What projects have won their favor? Are the stars Hodler who only hold but not sell, or are they Traders who have realized transactions? Will star NFT be the next trend? Can ordinary people invest with celebrities?

In addition, we have attached the addresses of the stars at the end of the article, please pull down to pick it up.

1. Celebrity wallet "Turn Bag Notes", open!

In the past few days, we have checked the "wallets" of 18 celebrities including Bieber, Curry, Muye, Jay Chou, JJ Lin, Luhan, etc. , the following is our bag-turning experience.

1. Star + NFT opening method

We think there are currently 4 There are three ways to open it, which are "emerging stage: simply promoting new projects", "investment budding: buying/obtaining well-known NFT", "something: publishing and purchasing go hand in hand", and "advanced players: playing with NFT".

1) New stage: simply promote new projects

Stars at this stage may have a vague concept of NFT. They do not participate in existing NFT projects, but choose a new project to support. Most of the reasons for "death" are entrusted by others to contribute personal influence to the project.

There are 6 stars at this stage, namely Jay Chou, Edison Chen, Dutch brother, Jean-Claude Van Damme, Wilber Pan, and Mayday Ashin.

Mayday Ashin is the easiest to operate among them. He posted the NFT work of PhantaBear on Instagram on January 6, and the work is "A63730" Send it directly to him. Considering that "A63730" has sent the NFT of the project to many celebrities who posted about PhantaBear, this account should be the account of the project party. After Ashin received the NFT, as of January 20, there was no Mint, bidding, listing, and buying and selling.

In the beginning we thought that Wilber Pan and Ashin would behave in exactly the same way, and they were also entrusted by others, and the posting on social media would be over, but just 19 hours ago , Wilber Pan bought the NFT of "Lil" Heroes by Edgar Plans at a price of 2.1 ETH.

Image source: OpenSea

This project is the latest work of Spanish artist Edgar Plans, currently ranked No. Price is $6,555.

Image source: OKLink

Although PhantaBear became popular with the influence of Jay Chou, judging from Jay Chou's wallet, he is very interested in NFT The understanding is obviously in its infancy, Jay Chou did not directly Mint PhantaBear, but got it through transfer from "A63730". Another 4 days ago, he also got 2 Hearts from the founder of The Heart Project, one of which was forwarded by Jay Chou Give "CE50F3".

Image source: OpenSea

A little surprised is Edison Chen. Although he spoke in the community on January 10, he said that he might release a joint NFT project with Jay Chou before the end of the year, and he On September 23 last year, he shared the NFT collection project The Heart Project, and attached an article to try to enter the digital world for the first time, but he never had any Mint, bidding, forwarding, etc. during this period. His wallet seems to be only Serve as the carrier for the NFT presented by the receiving project party.

Image source: OpenSea

The Dutch brother was tracked to the address on December 27th because he posted the NFT project inBetweeners founded by designer Gian Piero who is closely related to Bieber. The records show that he mint 4 inBetweeners (it is also possible that the project party directly writes its address into the contract to send), and received 1 inBetweeners of the cartoon Spiderman image.

The behavior of Jean-Claude Van Damme is quite interesting, and we will elaborate further in the following section "Data on the chain tells you interesting facts about celebrities".

2) Investment sprouts: buy/obtain well-known NFT

At the budding stage of investment, celebrities have a certain understanding of NFT, know the popular projects in the circle, and will join in the form of buying NFT by themselves or reposting by others, but the operation frequency is not high.

Stars at this stage include Jimmy Fallon, Luhan, Chen Bolin and Britney Spears.

Jimmy Fallon replaced his Twitter avatar with the work of Bored Ape Yacht Club (BAYC) on November 14 last year. This NFT is an NFT with a current holding value of 8.36 million US dollars The giant whale "moonpay.eth" spent 46.6 ETH to buy it and transferred it to him.

Luhan changed his avatar to Kaiju Kingz's work on November 11 last year, which Luhan spent 1.999 ETH (about 9,336 US dollars) to purchase , the floor price of the project was 1.1 ETH at that time. Kaiju Kingz is an NFT digital collectible created by Augminted Labs. It will be launched on October 13, 2021. Inspired by Cyberkongz, Kaiju Kingz was one of the most popular NFT works in October last year. The highest single-day transaction volume even reached $22.67 million.

OKLink data shows that the daily average price of Kaiju Kingz hit a record high of US$25,540 on October 25, 2021, and is currently quoted at US$5,724, the floor price It is 1.3 ETH.

According to the data, Lu Han’s purchase did not bring high popularity to Kaiju Kingz, the peak transaction volume of this project occurred in October, while Lu Han, who entered the show in mid-November, seems to have not caught up with the good times. As of January 20, the project’s floor price was 1.3 ETH, and its daily transaction volume was less than $130,000, ranking 77th.

Image source: OKLink

The original news about Chen Bolin was that he changed his Instagram avatar to a BAYC work on June 21, 2021, which is It was transferred to him by Huang Licheng after 0.08 ETH Mint on May 1. The current floor price of BAYC is 78 ETH. On August 31, Chen Bolin received a MAYC airdrop for holding BAYC, so he changed his avatar to MAYC. The floor price of the project was 15.5 ETH.

In addition to Mint, Chen Bolin also has experience in bidding, listing, canceling, and purchasing NFTs. So far, he has not sold any.

Britney Spears is the most widely held position among the four people, relatively speaking, she prefers to follow hot spots. Her most recent transaction occurred in On January 10, 2022, buy alien fren at a price of 3.47 ETH.

In addition to BAYC and MAYC, her wallet also holds NFTs such as Doodles, RTFKT CLONE X + Murakami, The Heart Project, etc., and other artists may get other The transfer is different. All the positions of Britney are bought by herself. The above transactions occurred on January 1 and January 10 respectively.

In the past 7 days, among the top 10 projects on the OKLink NFT trading volume list, Britney holds the NFTs of 3 of them (BAYC, MAYC, CLONE X). According to OKLink statistics, she has spent 129.6 ETH (about 465,000 US dollars) on NFT.

She has not bid on, listed or sold NFT, and currently only has a purchase record. It was previously reported that she had been using crypto assets since 2014 in order to hide her purchases from her father, who oversees her.

3) something a little bit: distribution and purchase go hand in hand

At this stage, celebrities recognize NFT, and have issued limited edition NFT or participated in matters related to NFT and Metaverse, and will also purchase NFT projects. There are 3 stars belonging to this stage, namely Eminem, Bieber and Curry.

Eminem bought BAYC for 123.45 ETH (approximately $462,000) on December 31, 2021. He had previously released the "Shady Con" NFT series on Nifty Gateway. $1.78 million was raised through the sale.

Bieber changed his Twitter avatar to inBetweeners on December 23, and the work was personally created by Gian Piero, designer of his personal fashion brand Drew House In addition, Gian Piero is also responsible for the design of Bieber's music.

Currently, Bieber holds 21 inBetweeners works in total. He Mint 24, forwarded 4, received 1, and 10 of them are Legendary level. Apart from inBetweeners, Bieber has not yet purchased other NFTs.

In the past 7 days, the transaction volume of inBetweeners was 2.021 million US dollars, temporarily ranking 59th, and its transaction high appeared on December 29, which was 4.26 million USD, and this is similar to the time when Bieber and the Dutch brother announced their "entry" inBetweeners. It can be seen that the influence of the two has brought about a small peak in inBetweeners transactions, and the floor price of inBetweeners once exceeded 2 ETH.

But the good times didn’t last long. In just 20 days, the average daily price of inBetweeners dropped to 1,641 US dollars, and the highest point (December 29) was 8,310 The dollar, which has shrunk by 80%. Its floor price also fell to 0.479 ETH, which is not much different from the Mint price of 0.45 ETH.

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Image source: OKLink

On November 19 last year, compared to Bo held a 30-minute Metaverse concert featuring his latest album, Justice.

The news about Curry’s entry into the NFT will go back to last year. At the end of August 2021, Curry purchased BAYC and BAKC successively at prices of 55 ETH and 5.6969 ETH. His latest transaction occurred on January 11, 2022, spending 1.1299 ETH and 0.29 ETH respectively to purchase the LinksDAO NFT series.

The OKLink LinksDAO page shows that after Curry bought it, the average daily price and transaction volume of the project have increased significantly, and the floor price has reached Pushed up to 0.72 ETH, but the celebrity effect only lasted for 2-3 days, and the current floor price has dropped to 0.62 ETH, a drop of 14%.

Image source:OKLink

At present, Curry holds BAYC, MAYC, Rumble Kong League, Pudgy Penguins and other NFTs, with a total value of more than 350,000 US dollars. From August last year to the present, Curry has had Mint, purchases and forwarding behaviors, but has not had any bidding, listing behaviors, nor has he sold any NFTs in his hands.

Like Eminem, on December 24 last year, Curry released 5 "Genesis Curry Flow" sneakers series, the current floor price is 0.14 ETH, the total transaction The amount exceeded 2,100 ETH.

4) Advanced players: play with NFT

As the highest level of star NFT, stars at this stage have high acuity, know the latest information and hot projects well, have strong investment analysis capabilities, understand the logic of popular projects, have high accuracy in target selection, and are proficient in NFT transactions. There have been many and frequent operations including bidding, listing, and buying and selling.

The stars at this stage include Huang Licheng, Rudy Gobert, Xu Jinglei, Shawn Yue and Lin Junjie.

It can be seen that among the 7 measurement dimensions we have given, 4 people have had all the behaviors, and 1 person has only There has been no bidding, which shows the frequency of their on-chain transactions and their high familiarity with NFT.

From the perspective of Asian stars, Huang Licheng is the absolute big brother. The admission of Lin Junjie and Xu Jinglei are all related to him. Lin Junjie announced on social media for the first time that the BAYC he held was donated by Huang Licheng, and Xu Jinglei's 19 BAKC and 1 BAYC were also donated by Huang Licheng.

On top projects alone, Huang Licheng holds 56 BAYC, 60 BAKC and 125 MAYC. Huang Licheng's most successful NFT investment is BAYC. He minted 120 BAYC as early as the mint stage on May 1. Since then, Huang Licheng has purchased 91 BAYC and sold 134 BAYC.

According to the data on the chain, among them BAYC #2087 he bought with 42 ETH, and after holding it for 3 months, he sold it at a high price of 769 ETH out, earn 17 times. In addition, BAYC #6444, after Huang Licheng mint at a price of 0.08 ETH on May 1, held it for 3 months, turned around and sold 169.69 ETH, and the yield exceeded 2,120 times.

At present, Huang Licheng holds a total value of 15.93 million US dollars, holds 2,948 NFTs, and has a total of 1,229 transactions, of which the total purchase transaction volume is 20.66 million. The total sale transaction was US$11.64 million, and the proceeds were US$6.91 million (Note: Since many of Huang Licheng’s NFT projects are direct mint or airdrops, they are not listed for sale, and the newly purchased projects may be much higher than the floor price due to differences in attributes , so its value cannot be calculated temporarily, and the actual income is much greater than this value).

Since JJ Lin publicly announced his holding of BAYC on October 18 last year, his figure in the NFT field has become increasingly active. He once bought CryptoPunks at a price of 125 ETH, and also bought virtual land in The Sandbox and Decentraland successively.

JJ Lin’s most recent transaction occurred on January 19, he purchased GRAYCRAFT2 at a price of 0.25 ETH and 0.26 ETH respectively, and on January 16 And on January 17, he also bought the popular C-01 Official Collection and Lil’ Heroes by Edgar Plans in two purchases at prices of 1.3987 ETH and 2 ETH.

These two projects ranked 4th and 6th on the OKLink NFT ranking list in the past 24 hours of transaction volume, with floor prices of 1.097 ETH and 2.085 ETH respectively .

Image source: OKLink

JJ Lin had a record of selling Bored Bunny at a price of 2 ETH on January 9 # 2086, and he bought the NFT at a price of 0.749 ETH 4 days ago, earning $3,412 on the 5th.

Judging from the data on the chain, JJ Lin has a relationship with an NFT giant whale. He purchased the Eroding and Reforming Bust of Rome ( One Year), to this NFT whale with a holding value of $11.54 million. On January 6, JJ Lin showed off his PhantaBear NFT on Instagram.

Due to the relationship with her younger brother Huang Lixing, Xu Jinglei received gifts from Huang Licheng's many NFT projects, including but not limited to BAYC, BAKC, MAYC, Heroes of Evermore.

Currently, Xu Jinglei's holdings are valued at US$1.56 million, holding a total of 479 NFTs, of which HappyLand Gummy Bears is her NFT project with the largest holdings. She had a total of 282 transactions, the most recent of which was buying MAYC at a price of 17.777 ETH on January 19.

Judging from recent transaction records, Xu Jinglei has purchased 12 BAKC and 2 MAYC since January 1. What is more interesting is that Xu Jinglei sold 4 NFTs of the project at a price of almost 0.255 ETH on the day when JJ Lin purchased GRAYCRAFT2 and the day before, and she currently holds 10 NFTs.

Since August 8, 2021, Xu Jinglei has sold 129 NFTs, of which 120 were sold for less than 1 ETH, her largest sale record Created by Fluf World #8571. She bought it for 4.9 WETH on August 10th and sold it for 13.5 ETH 5 months later.

Among the stars, Shawn Yue should be regarded as an early "eating crab". He changed his Instagram avatar to a CryptoPunk work on April 29. At the same time, Shawn Yue auctioned some of his NFTs, such as CryptoPunk #9997, BAYC #8746, and Meebit #6337, at Christie's to celebrate his 40th birthday.

Among them, CryptoPunk #9997 was sold for HKD 33.85 million (approximately US$4.346 million), while the NFT series "0E4437" was sold for 99.99 ETH (approximately US$169,800) ) after purchasing and forwarding it to Shawn Yue's "279679" address, the investment income is as high as 24.6 times.

Image source: OpenSea

On November 2, Shawn Yue posted an 11-minute video on Weibo, in which he shared his purchase and research on NFT. And on January 14, he posted a picture of Frankenstein on Twitter, with an accompanying text stating that "NFT will be launched soon."

Data shows that the current value of NFT held by Shawn Yue is 1.8 million US dollars, there are 68 NFTs, a total of 99 transactions have been initiated, and the total purchase value is 175.5 million US dollars, the total value of the sale was 2.812 million US dollars, and the proceeds were about 2.857 million US dollars.

A recent transaction occurred on January 3rd, Shawn Yue sold MAYC at a price of 25 ETH. Since December 27, Shawn Yue sold 4 MAYCs, totaling 95 ETH, and these 4 MAYCs were forwarded to Shawn Yue after Mint "944D32", guessing that they may be other addresses of Shawn Yue.

Because of holding CryptoPunks, Shawn Yue got the airdrop of Meebits. In 4 days in August, he sold 19 Meebits respectively, with a profit of 79.3 ETH.

Currently, Shawn Yue holds 9 CryptoPunks, 5 MAYCs, 6 Meebits and other NFT projects. He also bought 8 BAYCs in the middle, spending a total of 51.938 ETH. Finally, it was sold at 141 ETH, with a gain of 171%.

Rudy Gobert, like Curry, is an NBA star. His current position value is $385,000, with a total buy volume of $390,000 and sell The total transaction volume was $96,000, and the proceeds were about $91,000. There are 90 NFTs in the wallet, and 51 transactions have been initiated. The most recent one occurred on January 18, 2022. He sold Wolf Game’s Wolf #6072 for 13.37 ETH on January 18. This is his price of 0.06942 The price of ETH Mint, the gain is 191.5 times.

On January 15, Rudy Gobert sold the CryptoSkull (0.3 ETH) he bought on January 11 at a price of 2.27 ETH, an increase of 6.6 times.

From the data on the chain, Rudy Gobert’s NFT investment is younger. For example, he has 16 NFTs related to Wolf Game, 9 CryptoSkulls, 9 inBetweeners, 3 Clayings, of course he also holds 1 BAYC and 2 MAYC.

2. The data on the chain tells you the "interesting facts" of celebrities

1) The hottest project

Among the 18 stars in the statistics, we found that the top 3 positions are Bored Ape Yacht Club (10), Mutant Ape Yacht Club (8), and PhantaBear (6).

We analyzed the reasons for BAYC's success in the article "OKLink Annual Insights 03｜Lego Components of Metaverse: NFT+GameFi, 2022 Six Major Trends", Investing in it is more like stepping on the two hot sectors of social and finance. The strong community connection and endless new gameplay also give it a stronger narrative ability than CryptoPunks.

Currently, the floor price of CryptoPunks is 61.95 ETH, while the floor price of BAYC is 78 ETH, successfully realizing flip CryptoPunks. Since you can get MAYC by holding BAYC, we can see that MAYC in the wallets of many celebrities is airdrop income. Unlike the habit of selling immediately after getting the airdrop, after half a year, the 44% holding ratio shows that these stars are optimistic about MAYC.

Because most of the stars included in this list are Asian stars, the recently released PhantaBear occupies the third place with 6 star positions.

2) Who doesn't want to be friends with Huang Licheng?

According to the data on the chain, starting from May 1, 2021 (the most recent one was issued on January 10) , Huang Licheng issued a total of 49 BAYCs, and in the known list, Chen Bolin, Jay Chou, Lin Junjie, and Xu Jinglei are impressively listed, of which 1 is Legendary, 2 are Rare, and 1 is Classic. According to BAYC's current floor price of 78 ETH, just for these 4 stars, Huang Stanley has issued BAYC worth at least 312 ETH.

Just ask, who wouldn’t want to be a friend with Huang Licheng who likes to send BAYC as gifts?

3) "Newcomer" Jean-Claude Van Damme actually sold "Jaylen Bear"?

On January 2, legendary Hollywood superstar Jean-Claude Van Damme replaced his Instagram avatar with a PhantaBear NFT work. The PhantaBear marked as Legendary, I saw this bear wearing a Tang suit, a red hat and red glasses, holding a gold ingot, with a strong Chinese style.

On the 7th day after Jean-Claude Van Damme received the NFT, as a newcomer who had never traded NFT before, he actually put the bear It was listed for sale at a price of 33 ETH and was successfully sold. Also on the same day, the suspected project owner's address "A63730" gave him another PhantaBear with the attribute of Normal. This time, Jean-Claude Van Damme has not yet listed for sale.

Image source: OpenSea

Second, NFT is sweeping the entertainment industry, will star NFT be a new trend?

< p>At present, there are mainly two types of celebrities participating in NFT. One is to directly or indirectly issue new projects or increase their holdings of a certain project. Realization, and the short-term popularity of the project in the primary and secondary markets is closely related to the influence of the star himself. As long as the traffic is large enough, even though there may be multi-level losses in the middle, it can still make waves. The "carrying ability" of the star is passed through NFT Sales, total market value, floor price, etc. can be well quantified.

The second is personal investment or hobbies, the purpose is to increase the diversity of the investment portfolio, similar to celebrities investing in real estate, catering, etc., it is one of the ways to generate income.

Stars entering NFT has a relatively obvious circle phenomenon. For example, the release of PhantaBear has triggered a number of star publishing agencies such as Jay Chou, Lin Junjie, Mayday Ashin, and Wilber Pan. media, and inBetweeners also showed the friendship between Bieber and the Dutch brother...

Through these "on-chain circles of friends", it is not difficult to find star teams Most of the strong ones are the "old with new" model. Behind the "Baotuan" is the huge IP effect and fan base that ordinary people do not have, and the second is to expand the influence and have the motivation to realize the above traffic.

Hong Kong and Taiwan star Huang Licheng should be the "mainstay" inside. His encryption attributes are very heavy. Not only does he have his own independent DeFi project, but he is also a well-deserved NFT Giant Whale holds a lot of top-level NFT project assets. Considering that he has presented valuable NFTs to Xu Jinglei, Lin Junjie, Chen Bolin and others, he is very likely to be their guide for investing in NFTs.

Looking at the development trend of NFT, from CryptoPunks, BAYC, MAYC, to PhantaBear, inBetweeners, CryptoSkulls, people's pursuit of aesthetics has not been significantly improved. On the contrary, more and more attention is paid to the connection of social networks and the value-added of social capital.

The project discussed by the community has changed from "excellent appearance", "reliable team", "clear route planning" to "XXX bought the project", " Which celebrities are attracted to the community”, and the combination of celebrities and NFTs just caters to the current mentality.

Star NFT is not as "naked" with money like financial products, but it has room for value-added, and at the same time shares the sense of identity with celebrities, and The sense of belonging that forms a bond in the chaotic Internet relationship is a more three-dimensional and real new social experience.

There is no doubt that the short-term success of the first New Year’s star NFT-PhantaBear is entirely due to Jay Chou’s influence. Under this precedent, similar Celebrity NFT projects will definitely emerge in endlessly. Although they will not become the dominant players in the next stage, they are also a direction worthy of attention. For example, idol groups from Japan and South Korea, Hong Kong and Taiwan stars, etc. may take over.

But can ordinary people regard celebrity NFT and celebrity behavior as their own investment reference? We think it can, but DYOR is required.

First of all, from the perspective of celebrities investing in NFT, for these celebrities with net worth of hundreds of millions, the funds invested in NFT may account for their investment in Portofolio. The ratio is very small. On the surface, we have seen that stars such as Huang Licheng and Shawn Yue have made a lot of money, but they have ignored the premise—they did not only bet on one or two projects at first, but laid out a lot of them. A soaring, the benefits brought about are quite considerable.

Whether ordinary people’s funds can keep up with their investment rhythm is still a matter of debate, and it needs to be identified from the many NFT projects they have purchased To produce the most potential ones requires strong acuity and deep cognitive accumulation, which cannot be accomplished overnight.

Secondly, we need to be alert to the risk of falling after the entry price of stars rises rapidly. Due to the anonymous nature of the blockchain, when celebrities announce their investment, most of them are required for product announcements or have already completed positions. The more influential the celebrity, the more their announcement will be regarded as a short-term benefit, which may bring about a rapid price increase. pull up.

Because of the high popularity and concentration of star NFT, it is easy to trigger panic buying. Community push. Different from works of art, it does not have such deep academic value and aesthetic value, so it rises quickly and ebbs quickly.

For example, PhantaBear hit a floor price of 7.3 ETH on January 10 after only 10 days of sale, but it was not released in another 10 days, that is, on January 20 At that time, the floor price fell to 2.4 ETH, but even so, compared with the 0.26 ETH at Mint, there was an increase of 823%, which shows its bubbles and fluctuations.

There is a threshold for the final issuance of NFT assets. Most of the third-party companies that undertake users’ love and trust in stars are third-party companies. The vision and planning of these companies will also affect star NFT development of.

Stars issuing or investing in NFT projects can provide reference for ordinary investors. After all, popularity is one of the important indicators to measure the development of current projects. They will do things to damage or overdraw their reputation for short-term gains, so their entry is a screening to a certain extent. However, judging from the experience of traditional industries, despite the endorsement of celebrities, thunderstorms are still frequently avoided. As long as it is an investment, risks are always associated, so don’t be affected by the “information waterfall” and avoid blindly following the trend. Doing a good job in DYOR is still the key.