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Ouyi OKX and Manchester City jointly launched the metaverse star interactive match, inviting fans to "go out for Manchester City"

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In the new AR experience, fans can create their own customized avatar in just a few seconds, and can use it in more than 4,000 metaverse games and apps.

On April 26, 2023, the global Web3 technology company Ouyi OKX and Manchester City jointly announced that they will open a new metaverse star interaction Activities, inviting fans to "go out for Manchester City". Fans can customize their own digital avatar on the augmented reality (AR) experience website "playforthecity.com" developed by Yahoo, and wear player training uniforms and pre-match warm-up uniforms with the "Ouyi OKX brand logo" of Manchester City's official training equipment sponsor .

To celebrate the start of the game, Manchester City will release a promotional video for the event for the first time during their home game against Premier League champions Arsenal. Giant avatars avatars of Manchester City's top players engage in immersive interactions with fans, inviting fans to "fight for Manchester City". Fans can also get personalized digital images wearing Ouyi OKX and Manchester City logo.

In the brand-new AR experience, fans can create exclusive customized avatars in just a few seconds, and can buy more than 4,000 yuan Used in universe games and apps. In addition, fans share the avatar of this event on social media and mark the hot hashtag #playforthecity, and they can also participate in the lucky draw to win unprecedented super prizes provided by the Manchester City team and OKX.

Ouyi OKX Global Chief Marketing Officer Haider Rafique The metaverse experience jointly developed presents a world full of surprises and opportunities. Users can enter this world with avatars. This event enhances the fan experience through Web3 technology, and at the same time allows people to further understand the "Internet Innovation" that Ouyi OKX upholds .

Manchester City Football Group Media Director Gavin Johnson YiOKX and Yahoo jointly launched this exciting campaign, bringing together the expertise of the three partners, we allow Manchester City fans around the world to reach and participate in club activities in a unique and interesting way, and we also hope that fans can enjoy the Experience.”

This brand new metaverse immersive experience is jointly launched by OKX, Manchester City, and Yahoo. Relying on Yahoo's high-quality content creation team and technology platform, the AR experience will be integrated into life and spread to fans. Yahoo has teamed up with the Ready Player Me platform to develop custom AR and avatar experiences, produce video featuring players, and will use its Advertising Demand Platform (DSP) to deliver relevant content in digital out-of-home (DOOH) locations, simultaneously on mobile phones, tablets and Relevant video content is shown on TV to inspire Manchester City fans to experience it for themselves.

Josh Partridge, Head of Yahoo Europe, Middle East and Africa, praised: "Manchester City and Ouyi OKX have a common goal, that is, Create a fun, engaging and immersive experience for fans, allowing fans to interact with teams and players through digital touchpoints in stadiums, cities and even virtual worlds in a new way.Leveraging Yahoo's premium digital content production experience, direct to clubs In other words, through this kind of competition and the new ways of interaction that can be carried out later, it will help us deepen our connection with fans on digital platforms.”

< p>This is a brand-new metaverse experience brought to fans after Ouyi OKX and Manchester City captain lkay Gndoan launched the football master class and Rben Dias training course on the metaverse platform OKX Collective. Fans will be invited to enter the metaverse OKX The Collective's virtual world, where you can interact with top Manchester City players such as Alex Greenwood, Jack Grealish and enjoy exclusive experiences.

About OKX

OKX is a global The second largest digital asset trading platform in terms of transaction volume, has a leading Web3 ecosystem and is trusted by more than 50 million users. It is recognized by global investors and professional traders as the fastest and most reliable digital asset trading App.

As the top partner of the Premier League champion Manchester City, McLaren Formula 1 and Tribeca Film Festival, OKX has a global The top encrypted asset trading platform provides global users with financial services such as Bitcoin, Ethereum and other encrypted asset spot and derivatives transactions. Ouyi OKX's much-watched decentralized ecological aggregation platform, Web3 Wallet, is known as the strongest Web3 aggregator. It integrates rich products and services such as encrypted asset wallets, NFT markets, DEX, DApp, etc., and can help users one-stop experience the Web3 world in the same way.