OKX, the European-based cryptocurrency exchange, announced its partnership with Manchester City as the official sleeve sponsor for the team's game jerseys, expanding their existing partnership.

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On June 30th, Ouyi OKX and Manchester announced a new partnership agreement. Ouyi OKX announced that it has become the official game jersey sleeve sponsor of Manchester.

As part of expanding cooperation, the Euro EASY OKX brand logo will appear on the left sleeve of Manchester City's men's and women's first team match jerseys, and will retain its position on the left sleeve of the first team training jerseys. In addition, Euro EASY OKX will also appear in more digital sports events and in the physical assets of the club.

The partnership between Ouyi OKX and Manchester City began in March 2022 and was first expanded in July 2022. Currently, Ouyi OKX is the official training equipment partner for Manchester City Club for the 2022/23 season. So far, the partnership has introduced their brand to millions of fans worldwide through the innovative Web3 experience scene of OKX Collective, a metaverse platform. Fans can have close contact with OKX ambassadors such as Manchester City players Jack Grealish and Alex Greenwood through OKX Collective. This innovation has further promoted the breakthrough of the Web3 world.

At a meeting hosted by Manchester City presenter Natalie Pike, Haider Rafique and Ferran Soriano discussed the vision of Ouke OKX to connect with Manchester City fans around the world through a partnership. They also discussed the role of Web3 technology in fan engagement, particularly in designing immersive experiences for fans. Ferran Soriano said, "We are proud to have OKX appear on the sleeves of Manchester City's first team match shirts. OKX and Manchester City are both leading companies and clubs driven by innovation and passion. We have seen the Web3 experience scenes designed by OKX for Manchester City's global fans, and there will be more similar scenes. This is a very exciting collaboration."

Haider Rafique, CMO of OKX, said: "The partnership with Manchester City is incredible. Manchester City is our first official global brand partner, and in just a year and a half, we have made significant progress. We have always planned to help Manchester City move towards the Web3 world, and now we have a metaverse, an NFT plan, and many other exciting new projects. This sleeve badge partnership brings OKX even closer to global Manchester City fans, and we look forward to creating unique and exciting innovative interactions through Web3 technology. As the club's official crypto enterprise partner, it is always a pleasant surprise for fans to interact with OKX."

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