OKX 2023 brand cross-border cooperation: a new way to get close to Web3

Source: OKX

During every festival, KOLs in the entire industry are concerned about which sports and entertainment giants OKX has collaborated with and what kind of co-branded merchandise will be released.

Currently, OKX has become one of the trusted Web3 brands in the global sports industry. On the brand side, it has successively cooperated with top sports and entertainment IPs such as Google, McLaren F1, Manchester City, and the Tribeca Film Festival, accurately expressing the brand connotation through sports language and spirit, helping more and more users to experience Web3 at "zero distance", and continuously expanding the boundaries of the industry.

Since the beginning of this year, whether it's the major industry events such as TOKEN2049 in Singapore, Web3 Carnival in Hong Kong, and Ethereum Devconnect, or global events such as the Singapore F1 Grand Prix, Manchester City winning the Champions League, and the 2022-2023 season of the European Football Champions League, the OKX brand has not only been present at all of them, but also become the exclusive Web3 partner of many top brands. The co-branded merchandise given out at these events has also received frequent praise from users.

Web3 brand leveraging top sports and entertainment IP to expand global influence is not a new thing, but it is rare to receive such widespread attention worldwide. Behind the surface, on the one hand, it reflects the strength of the OKX cooperative brand matrix, and on the other hand, it highlights the product foundation of OKX. It insists on deepening technological innovation and focusing on user needs to craft industry-leading trading services and experiences for users, ultimately winning their trust.

By 2023, Bitcoin is surging ahead and the Web3 industry is undergoing a major transformation. OKX is establishing a new communication channel by integrating with big names in sports and entertainment, becoming a way for young users to access Web3 innovation.

Sponsorship of Manchester City's "Treble" Trophy Tour Lands in Hong Kong

On June 11th, Manchester City players wore jerseys with the OKX logo and played against Inter Milan at the Ataturk Olympic Stadium in Istanbul, Turkey. They won the Champions League and achieved the glory of the "Triple Crown", further consolidating their position in the international football world.

This final marks the perfect ending of the successful collaboration between OKX and Manchester City in their second season. Through innovative Web3 experience, Manchester City introduced OKX to millions of fans worldwide. Fans can get up close and personal with Manchester City players and OKX ambassadors İlkay Gündoğan, Jack Grealish, Rúben Dias, and Alex Greenwood through the metaverse platform Oui OKX Collective.

In September this year, OKX sponsored the "Treble Winners" trophy tour of Manchester City, exhibiting two of the historic "Treble Winners" trophies in Hong Kong for the first time. They also set up an interactive football experience area and a Manchester City signed jersey exhibition. During the exhibition, Manchester City legend Paul Dickov made a surprise appearance on the scene.

The English Premier League champions Manchester City have been a partner of OKX in the football field for many years, and the same philosophy of innovation-driven has enabled the two sides to find a "kindred spirit". Following the outstanding success of OKX becoming the official training apparel sponsor of Manchester City for the 2022/23 season, the two sides announced on June 30th this year to expand the scope of cooperation, making OKX the official sleeve badge partner of Manchester City's first-team men's and women's football teams. So far, this partnership has brought the OKX brand to millions of Manchester City fans worldwide, and through innovative Web3 experiences such as OKX Collective, fans can get up close and personal with their favorite Manchester City players.

New Singapore F1 Grand Prix, McLaren designs MCL60 race car with stealth mode livery

OKX is the chief sponsor of the McLaren F1 team and the McLaren "Shadow Project" esports team, as well as their only cryptocurrency platform partner. The OKX brand has appeared multiple times in the McLaren team, including the McLaren MCL36 F1 car, the racing suits and helmets of well-known McLaren F1 drivers Lando Norris and Daniel Ricciardo, as well as the team uniforms of the McLaren F1 team and esports team.

During the Singapore F1 Grand Prix in September this year, OKX teamed up with McLaren to design and showcase the limited edition MCL60 race car with a stealth mode paint job. OKX's Chief Marketing Officer, Haider Rafique, McLaren F1 team drivers Lando Norris and Oscar Piastri, as well as McLaren Racing's Partnership and Accelerator Executive Director, Matt Dennington, attended the event. In addition, OKX also opened a McLaren F1-themed fan zone at CHIJMES in Singapore, allowing all visitors and racing fans to get up close and personal with the race car and Web3.

The two sides represent the "strongest engine" in their respective fields, and this cross-border cooperation can be regarded as a landmark event for top-level car races embracing encrypted assets. OKX believes that the outstanding performance of the McLaren F1 team is due to its advanced technology, precision and extreme spirit, and the gathering of the strongest technology engines, which coincides with OKX's philosophy, especially both sides have a persistence for speed. Haider Rafique, Chief Marketing Officer of OKX, once said, "The speed, reliability, and performance of the McLaren brand are also the core of all first-class encrypted asset trading platforms. We innovate the platform every day to ensure the fastest transaction execution speed for users in order to maintain a leading edge."

Cuibei Card Film Festival Holds NFT AI Creation Event During the Festival

In 2023, OKX announced that it will continue to be the title sponsor of the Tribeca Festival as the world's first digital asset partner. This is the second year of cooperation between the two parties, aiming to provide new Web3 opportunities for creators, fans, and talents.

In January of this year, OKX launched the first Churika Film Festival NFT Pass card for 2023, providing fans with an exciting opportunity to get up close and personal with the Churika Film Festival. NFT ticket holders can enjoy a variety of benefits, including attending the awards ceremony co-hosted by Churika Film Festival co-founders Jane Rosenthal and Robert De Niro, special screening rights, targeted invitations to cocktail parties, and more.

During the Tribeca Film Festival on June 7th, OKX held a DIY NFT experiment event at Spring Studios in New York. Participants were able to use the "AI Creation" function of the OKX Web3 wallet to create and customize NFTs by inputting text descriptions, experiencing OKX Web3 products firsthand, and communicating face-to-face with OKX ambassadors on site to learn more about product information. In addition, OKX will also set up vending machines at the entrance of the "BMCC Tribeca Performing Arts Center Oyee OKX Theater", supporting users to purchase encrypted assets using the OKX Web3 wallet. OKX's continued cooperation with the Tribeca Film Festival aims to create new opportunities for creators, fans, and talent through innovative technologies such as digital assets, Web3, and the metaverse.

Majesticks GC, the first official sponsor of Chengao Golf Team worldwide

On June 21st, OKX announced that it has become the first official sponsor of the global golf team Majesticks GC, and also the first Web3 sponsor of the new LIV Golf League. Majesticks GC is one of the 12 participating teams in the new LIV Golf League, and its team members Ian Poulter, Lee Westwood, Henrik Stenson, Sam Horsfield, and Laurie Canter wore OKX logo jerseys to participate in the competition. The cooperation between OKX and Majesticks GC aims to provide innovative Web3 participation opportunities and fan experiences for global audiences in the LIV Golf League's competitions in the United States, Europe, the Middle East, and Asia through the joint efforts of both parties.

OKX, Majesticks GC, and LIV Golf share a common drive to push industry transformation through new thinking and new technology. OKX is a technology pioneer, helping users enter Web3 with easy-to-use tools. LIV Golf League is revolutionizing golf tournaments by introducing team and speed play formats to attract fans of different backgrounds and ages.

The co-captain of Majesticks GC, Ian Poulter, said: "As an ambassador for OKX, I know that the company incorporates passion, technology, and innovation into everything it does. That's why I warmly welcome OKX as the first global official sponsor of Majesticks GC. We all have ambitions not only to win but also to challenge the status quo. Through our partnership with OKX, we will bring fans an amazing experience and allow them to witness the changes that are being pursued both on and off the field."

Famous singer and actor Ali Zafar appointed as OKX global brand ambassador

In August of this year, OKX added a new member to its global brand ambassador team. Famous singer and actor Ali Zafar announced his joining and appointment as OKX's global brand ambassador, and participated in the Web3 series events held by OKX in South Asia and the Middle East.

Ali Zafar said that he is pleased to collaborate with OKX, a leading Web3 technology company. Web3 and blockchain technology are changing the way art is created and distributed, allowing actors and musicians from around the world to interact with fans in a more direct and open way, providing them with a new experience. Haider Rafique, Chief Marketing Officer of OKX, said that having top artist Ali Zafar as the global brand ambassador for OKX is a remarkable milestone. Ali Zafar has a loyal fan base in various parts of the world, including South Asia and the Middle East, and can bring OKX Web3 products and new Web3 experiences to more users.

OKX collaborates with Google Cloud to release 1024 Programmer's Day brand TVC, paying tribute to programmers

On October 24th, OKX partnered with Google Cloud to officially release the 1024 Programmer's Day brand TVC, paying tribute to programmers. Through interviews with multiple Web3 programmers, the TVC listens to their unique stories behind the program, expresses gratitude for their hard work and technical creativity, and sends a beautiful message at the end of the video: "May every line of code have the power to change the world."

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