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1Confirmation Partners: 5 NFT Market user Profile Trends insights

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Most of the traffic that social networks bring to the NFT market comes from Twitter

By Kofi Kufuor, partner of 1Confirmation

0x214, 0x9F, BlockBeats

Kofi Kufuor, partner at crypto Venture Capital 1Confirmation, analyzed traffic data from the mainstream NFT market to summarize its user profile, social media marketing performance, and platform growth trends, and came up with five key insights, which BlockBeats has compiled:

1. Twitter dominates the market and is the best marketing channel in NFTS

Most of the traffic that social networks bring to the NFT market comes from Twitter. Youtube, despite coming in second, has far less high-quality encrypted content on its platform.

This is a great opportunity for content creators, and running YouTube channels may give creators a break from the competitive Twitter Threads and a leg up on the less competitive crypto media channels.

2. OpenSea has the highest network traffic of any NFT market, with 28.7 million unique visitors in August

Magic Eden was second with 8.9 million unique visitors. As the popularity of NFT transactions wanes, the number of visits to each platform is also declining month by month.

Despite accounting for 36% of NFTS 'transactions last week, X2Y2 ranked last. This suggests that most of the X2Y2 transactions are done through aggregators like Gem, not directly on the X2Y2 website.

3. The NFT market tends to be visited by male users and tends to be yearly

4. There is a correlation between the number of users in the NFT market and the proportion of mobile device traffic

OpenSea, the most trafficked of all platforms, gets 46% of its traffic from mobile devices. Of course, correlation does not equal causation. But it shows that more and more users want to be able to interact with NFTS on mobile, and the market should invest resources accordingly.

5. Most of the NFT market's web traffic comes from the US

Canada was second, followed by the United Kingdom, Turkey and India.

Unexpected discovery: NFTS drive more network traffic than DEFIs

OpenSea currently has 10 times more unique visitors per month than Uniswap. The number of unique addresses traded on OpenSea (380,000 in August) was also much higher than the number traded on Uniswap (232,000 in August).