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NBA legend Michael Jordan is launching HEIR, a fan-engagement app that has raised $10 million

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HEIR is developed on the Solana chain and is scheduled to launch in 2022, with financial backing from Solana Ventures, Reddit co-founder Alexis Ohanian and others.

NBA legend Michael Jordan is planning to introduce HEIR to Solana in 2022, according to BlockBeats on December 16.

这个名为 HEIR 的平台旨在将职业运动员与他们最热情的支持者联系起来。它将以在 Solana 区块链上铸造的 HEIR token 为特色，并将展示 NFT 资产以及社区建设功能，让球迷可以通过该平台获得接触到球星的权利。该应用母公司 HEIR Inc. 是由迈克尔和他的儿子杰弗里·乔丹 (Jeffrey Jordan) 共同创立的，该公司已经筹集了 1000 万美元的种子资金，以推出「根植于科技和娱乐的文化消费品牌」。

HEIR 平台将于 2022 年推出。Thrive Capital 领投了这一轮 1000 万美元的融资，参与此次融资的还有 Solana Ventures、Reddit 联合创始人 Alexis Ohanian、公牛队现任球员 Lonzo Ball 和纽约尼克斯队执行副总裁 William Wesley。

NBA stars have long been heavily associated with the crypto space, with NBA player Spencer Dinwiddy raising $7.5 million in July to launch his own social tokens and engagement app, Calaxy. And this isn't Michael Jordan's first foray into crypto. In March, he was involved in a $305 million funding round for NBA Top Shot manufacturer Dapper Labs, and then in November crypto infrastructure manufacturer Mythical Games& NBSP; $150 million series C round.