Original source: Honeycomb Finance News

Original Title| Dogecoin (DOGE) showed its power again, achieving a 90% increase in 3 days, reaching $0.695, and hitting a new record high. Coincidentally, NBA Mavericks owner Mark Cuban seems to have played "Mr. Key", and he promoted Dogecoin on the American TV show "The Ellen Show", further expanding the popularity of Dogecoin.
As early as March this year, the Mavericks official store announced that it would accept Dogecoin, Bitcoin and other encrypted assets, and fans can use them to buy tickets, jerseys and other commodities . At present, the NBA Kings and Rockets also accept encrypted asset payments, and the Kings even consider using Bitcoin to pay players.
In fact, many NBA players are interested in the world of encrypted assets. NBA star Durant once invested in Coinbase, and after its listing, he obtained a return of more than 60 times. Dinwiddie, who plays for the Brooklyn Nets, also invests all his salary in Bitcoin. Due to the continuous rise of Bitcoin, his annual income can reach 84.5 million US dollars, almost twice that of Curry, who ranks first in salary.
The NBA has also gone deep into the NFT field. The Golden State Warriors, Zion, the No. 1 pick in the draft, and even the retired basketball superstar Yao Ming have combined the NFT concept to launch digital collectibles with team or personal elements. The star NFT collection has also been welcomed by the market. A LeBron James star card sells for as much as $100,000.
The relationship between the NBA and the encrypted assets and the blockchain industry continues. This influential top basketball league has brought a steady stream of vitality.
May 5th, Dogecoin (DOGE) once again showed a bright trend, rising from the opening price of $0.529 to $0.695, an intraday increase of more than 30%. This week, Dogecoin opened at US$0.358, and achieved an increase of more than 90% in just 3 days, which once again interpreted "convincing people with gains".
Dogecoin continues to climb to historical highs, creating a lot of millionaires. One year ago, the market price of DOGE was only $0.0026, but now it has doubled by 267 times. This means that if investors spent 10,000 yuan to buy DOGE today last year, their assets can reach 2.67 million yuan today.
The skyrocketing price of Dogecoin once again swept the screen in various communities, and some old players who entered the circle early called "I don't understand". In the past, Silicon Valley "Iron Man" and Tesla founder Elon Musk has been promoting Dogecoin on his personal Twitter, attracting a large amount of capital injection. This time Dogecoin has risen again, and new heavyweights have been added to its fans.
On May 3, before this wave of violent promotion, #NBA队团带主力顶狗币# rushed into the hot search on Weibo. The owner is Mark Cuban, the world's top richest man and the owner of the Dallas Mavericks. Not long ago, he talked about Dogecoin on the famous American TV program "Ellen Show". He said that Dogecoin is the craziest story ever. He and his son started when Dogecoin was less than 1 cent. Invest and it has risen in value unbelievably.
As one of the most well-known investors in the United States, Mark Cuban believes that although Dogecoin cannot be said to be the best investment in the world, it is better than The lottery is much better, "it's a great way to learn about cryptocurrencies."
Cuban even tried to convince "The Ellen Show" host Alan Ellen DeGeneres accepts Dogecoin and suggested that the latter's "Ellen Store" consider using Dogecoin as a payment method.
Obviously, Mark Cuban is open to encrypted assets. According to foreign media reports, Cuban has long advocated the entertainment and educational value of Dogecoin. In March this year, he also announced that Lone Ranger fans can use Dogecoin, Bitcoin and other encrypted assets to buy game tickets and jerseys and other commodities.
As an influential top rich man and NBA owner, Cuban publicly promoted Dogecoin and other encrypted assets, which undoubtedly enhanced the popularity of Dogecoin again. To a certain extent, it contributed to the rise of DOGE.
In fact, NBA and block Chain and encrypted assets have a lot of origins. In addition to Cuban and his Mavericks, there are many teams and star players who have a soft spot for encrypted assets.
On April 29, the Houston Rockets in Texas, USA announced on their official Twitter that their official store supports BTC, BCH, ETH, DOGE , GUSD, USDC, PAX and BUSD as payment methods. Some fans in the comment area expressed their support, thinking that this is a trendy and cool payment method.

The Houston Rockets accept BTC and other encrypted assets for payment
It is worth mentioning Interestingly, earlier, Rockets owner Tilman Fertitta had said that all, or 80 to 90 percent, of his restaurant brands would plan to accept bitcoin or other cryptocurrencies within 90 days. Asset payment. In addition, Post Oak Motor Cars, his luxury car dealership, has also accepted bitcoin payments since 2018.
In addition to the official store accepting encrypted asset payments, some teams even thought of paying players' salaries with Bitcoin. On April 6, according to Coindesk, Vivek Ranapé, chairman of the Sacramento Kings, revealed that the NBA Kings will become the first team to provide all players and staff with a bitcoin payment option.
Back in 2014, the NBA team allowed fans to use Bitcoin to buy everything from game tickets to hot dogs, and in 2019 launched Reward tokens.
There is also the NBA Heat team that has a relationship with the encrypted asset industry. In April of this year, the NBA Heat officially announced that the encrypted asset trading platform FTX has obtained the exclusive naming rights of the Miami Heat's main stadium for the next 19 years. In the future, the Heat's main stadium will be named FTX Stadium.
As the most prosperous professional basketball league in the world, the NBA’s acceptance of encrypted assets is increasing day by day. This is not only reflected in the acceptance of encrypted asset payments by many NBA teams, but also the investment of some star players in encrypted assets has attracted much attention.
On April 14 this year, the encrypted asset trading platform Coinbase successfully landed on Nasdaq. According to media reports, NBA superstar Kevin Durant (Kevin Durant) ) is one of the investors behind Coinbase. When Durant invested, the market value of Coinbase was US$1.6 billion. After Coinbase went public, its market value once exceeded US$100 billion. Durant thus obtained a return of 61.5 times.
The wealth effect brought about by encrypted assets is also realized on another NBA player, Spencer Dinwiddie. He is currently playing for the Brooklyn Nets. Compared with his teammate Durant, his reputation is not that big, but he has become a winner in life by investing in Bitcoin.
In December 2018, Dinwiddie signed a three-year, $34.4 million contract, but unlike other NBA players, he insisted on giving all his salary Invest in Bitcoin. Since the salary in the contract has to be paid in installments, Dinwiddie also crowdfunded funds in advance to buy Bitcoin by guaranteeing his own contract. According to foreign media reports, his cost of buying Bitcoin was around $8,000.
Now, Bitcoin has risen to $55,000, and Dinwiddie's return on investment has reached 687.5%. This year, his salary is $12.3 million, which would bring his annual income to $84.5 million if bitcoin gains are included. You must know that Stephen Curry, who has the highest salary in the NBA this year, has an annual salary of only 43 million US dollars. Dinwiddie has achieved a "counterattack off the court" by investing in Bitcoin.
NBA not only encrypts Bitcoin, Dogecoin, etc. Assets have opened their arms and penetrated into blockchain products, and their combination with NFT (non-homogeneous tokens) has created a lot of value.
Since the second half of last year, the NFT concept has become more and more popular, and the NBA top shot officially authorized by the NBA has become a star project in the NFT field. In NBA top shot, users can use encrypted assets to purchase flash moments or signature actions of various NBA stars. These cards are presented in the form of NFT. In January this year, the daily turnover of NBA top shot reached 1 million US dollars. Among them, a LeBron James (LeBron James) star card sells for as much as $100,000.
After seeing business opportunities, NBA teams and players also tested NFT one after another. Recently, the NBA Golden State Warriors launched a collection of memorabilia digital collections on OpenSea, auctioning a large number of team-related commemorative collections, including several Warriors championship ring NFTs and commemorative ticket stub NFTs.

NFT collection launched by the NBA Warriors
In addition, the NBA draft pick Zion Williamson (Zion Williamson) also recently cooperated with the basketball magazine SLAM to launch NFT star cards. It is reported that the SLAM x ZION series will launch two kinds of star cards, including the basic version, gold version, gold signature version and 1/1 platinum signature version. NBA rookie Jalen Suggs also auctioned his "Best Moment" video NFT earlier, attracting a group of fans to buy.
It is quite eye-catching that Chinese basketball superstar Yao Ming has also added NFT elements to his business map. On April 26, the wine estate "YAO Family" founded by Yao Ming launched a new wine brand "THE CHOP" and a limited edition NFT collection. This is the first wine estate in the world to auction with NFT digital collections.
Currently, the NFT collection is being auctioned on the NFT trading platform Opensea, with an average price of 0.22ETH, and each NFT corresponds to a bottle of physical THE CHOP wine and comes with a certificate of authenticity signed by Yao Ming.
In the eyes of industry insiders, the visual NFT is an area where the NBA is relatively easy to combine with the blockchain. By launching various digital collectibles, NBA teams And players have more channels to realize their influence. At the same time, the NBA has a large number of fans and attention around the world. Its acceptance of encrypted assets and blockchain can allow more people to understand this emerging industry and accelerate the development of the industry.
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