How to optimize the economic model in blockchain games?

Original title: "How to optimize the economic model in blockchain games?" "

Original source: Planet Daily

Divided by platform, mobile games have long dominated the game industry.

Approximately 51% of the global gaming market share comes from mobile. Mobile gaming revenue is expected to grow to $100 billion by 2021. Currently, mobile game developers are charged a 30% fee for any information obtained from app stores (paid apps) or in-game transactions.

In contrast, blockchain games and other games of the same type It is a niche market with a unique economic model. In the blockchain, the most famous digital asset game/collection category is CryptoKitties. In 2017, CryptoKitties was launched on Ethereum, and players obtained tokens by collecting, feeding and auctioning cats. This model creates a new economic model for gamers, creating new game assets and selling them to other players as regular cryptocurrencies.

Most Expensive CryptoKitties Asset Ever in 2018 for Over 1.7 Million The high price of the dollar sells. Later, the game evolved to feed and sell "real cats". This situation was even more pronounced after Ethereum slowed down due to transaction overload.

Currently, CryptoKitties is the main part of the KittyVerse, which is also part of the CryptoKitties Expand the industry, consisting of dozens of game developers. The community has developed dozens of products that use ERC-721 cats as game assets, such as Kitty Race, which expands its use in other games and provides players with a good gaming experience.

Blockchain game economic model

Since the CryptoKitties upgrade, many blockchain-based games have advanced and started to show potential for future development. Up to now, there are 750+ blockchain-based games or collection applications active on various platforms.

Blockchain game developers through pre-sale, crowdfunding and Go online and use the assets in the game to make money. Get a small fee from other digital asset transactions (as mentioned below) to help game developers realize their cash.

The possibility of free transfer of assets makes blockchain-based games surpass Internet 2.0-based games. In centralized games, gamers may lose previously accumulated assets due to account theft, game cancellation, or decentralized resolutions.

In contrast, the blockchain is the player's collectibles or numbers Assets, tamper-proof ownership records provide security, allow cross-game asset transactions, and provide players with more options for realizing their earned assets in secondary markets.

Current Status of Blockchain Game Philosophy

Although the market potential is unlimited, blockchain games have not yet made great progress. The reason is the lack of interoperability (cross-chain) between current blockchain games. While blockchain-based digital assets, such as game prizes or collectibles, come from an interoperable network, game developers are refusing to take advantage of this functionality.

Why? Once most game developers have their own user base, in order not to let users lose, they would rather only profit from the game world they create. Trading in any inter-game value or asset runs the risk of losing users. This could lead to the destruction of the transactional economy in the game, allowing the flow of various unrestricted games into a free and open market economy.

As a result, most developers refuse to spend their financial rewards on Game product purchase or game link. This market distinguishes the entire game ecology from the previous model. Next, let's analyze in detail.

Game Ecological Economic Analysis

In 2019, nearly 12,000+ addresses are processing transactions for at least one decentralized game application every week. At that time, the active users among them had reached 70%, but 90.77% of the players were only active on 14 projects in 2019.

This shows that the cryptocurrency game or NFT community is different from other gaming communities There is little interaction between groups. The My Crypto Heroes game with the most active users or players is currently the project with the least interaction with other gaming communities, with 93% of players not playing other blockchain games.

In order to expand the blockchain game ecosystem, we hope to decentralize Users who optimize gaming apps try more apps. With the exception of CryptoKitties, almost all projects have less than 10% co-users with other projects.

What can we do

The blockchain requires NFT tokens to provide new token standards, allowing token developers to set license fees and cross-platform use. This method enables developers to grasp the economic return of the game in the free market and go further in the market.

NEAR Protocol (NEAR Protocol) enables protocol level rights to break development isolation of the patient. Developers create on the NEAR protocol and can directly set the proportion of the developer's transaction fee. When their smart contract is activated, this fee will be reflected in the transaction fee.

This opens up automated rights and license-based commerce on a large scale A new world of models, and it was difficult to add this kind of functionality to DAPP before. With the problem of uncontrollable variables, new projects (developers) can cooperate with other projects to create applications of assets in other game applications.

Example, participation from users active on CryptoKitties and MyCryptoHeroes Select two games from other blockchain games, create their digital assets and interact.

For example, CryptoKities can join the MyCryptoHeros game solicitation and create special CryptoKitties bread. This feature not only increases revenue for developers, but also increases user engagement, driving users to try other apps.

In addition to increasing opportunities for developers to increase revenue, the NEAR protocol also simplifies User interface design for users. Considering the high barriers to entry brought about by the complexity of decentralized applications, developers use users in the cryptocurrency or blockchain community as trial objects for game applications.

The NEAR protocol simplifies the way applications are used, allowing developers or entrepreneurs It expands the user base to the cryptocurrency novice group. Here's how to do it:

Let startups consider developing zone-based The product of the NEAR protocol of the block chain guides users to try decentralized applications, just like trying other applications without charging any fees. Developers can prepay transaction fees for users in advance, so that users do not need to face the problem of insufficient funds in cryptocurrency when using the application.

In addition, users can register by email address or password. Once the user is ready to update account security, the app will automatically and securely transfer access to the user's account. Users can create a unique account system using the NEAR wallet with a recognizable name.

The introduction of the blockchain system allows users to experience smooth gaming experience. Using a NEAR-based decentralized application process is similar to Facebook and Instagram.

For startups that are considering developing products based on NEAR blockchain , they can take advantage of Open Web Collective's accelerator program to launch successful products. Joining the accelerator program, start-ups can leverage Open Web Collective's large community and team of industry advisors to build a unique model for their business development.

The foundation uses entrepreneurial methodology to help start-ups define value direction , Locate user groups and establish business plans to verify the feasibility of ideas in the market. This mechanism ensures a successful product launch and avoids problems.

The world of blockchain gaming is on, promoting the base layer or protocol Serving a broad mainstream user or developer community is one of the future development tasks. Through easy cross-game asset usage and a beautiful user interface, NEAR Protocol is driving the process of reshaping the blockchain gaming ecosystem, which has been neglected in previous blockchain games.

Original link 

Welcome to join the official BlockBeats community:

Telegram Subscription Group: https://t.me/theblockbeats

Telegram Discussion Group: https://t.me/BlockBeats_App

Official Twitter Account: https://twitter.com/BlockBeatsAsia