Dapp circle of the old gun: three games arrow no empty hair, word of mouth profit double harvest

Original title: "A Low-key King - Who is the most profitable Team in gaming Dapp?"

原文来源：  DappReview

Dapp used to be the center of the storm, attracting a large number of developers to rush for gold. However, in the past two years, only a few teams survived. The team I'm going to talk to you about today is a veteran of the Dapp community, with three Dapp hits, from Ether Legend to TRONbet to ChainZ, each one earning gold and word of mouth. What's so special about their idea of Dapp development? Let's take a look. & have spent & have spent

& have spent The first wave of the domestic Dapp industry occurred in late 2017 and early 2018. Having failed to catch up with the IC0, public chain car, a large number of developers began to look for the next wind, they see the "money" in Dapp. Led by the ETH, gold seekers began exploring various areas of Dapp, producing white papers of projects called "Ethereum Killers." In the past two years, DappReview also contact with hundreds of Dapp development team, times have changed, not only many "etheric fang killer" disappeared, most Dapp team also quietly left the industry.

It also includes DappReview had milk many of the team.The reason lies in the fact that it is impossible to find reasonable business logic and realization way.At present, most of the surviving head Dapp development teams are struggling to support by relying on financing and issuing COINS, waiting for the industry to land on a large scale and the influx of users outside the circle. Even spinach and Dapp, the closest to money, don't make a fortune for every team. Finding a balance between satisfying speculative users' instincts and making valuable and innovative products is always a problem for a Dapp team.

Today we're going to talk about a reigning team in the gaming Dapp world -- NBSP; MOBOX. From EtherOnline, the early Dapp legend, to Spinach giant Wink, to ChainZArena, one of the most popular chain Tours, all came from a low-key, pragmatic team that paid back production costs and made a lot of money.

Compared with the majority of Dapp teams that have left after a failure, there must be something special about MOBOX's thinking and understanding of the industry in developing Dapp. Here's a timeline.

EtherOnline -- a test of mobile game to blockchain for geeks who've been playing Dapp since early 2018 must be impressed by EtherOnline (EtherOnline legend), when Dapp circles are filled with crypto-cat replicas and drumming games that aren't fun to play. The MOBOX team, with years of experience in traditional mobile game development, saw the potential and possibilities of blockchain games and spent more than a month in development before launching the flagship gameplay test product in April 2018. & have spent & have spent

From the perspective of mainstream gamers, the game has a strong page game style, but against the backdrop of blockchain game peers, the clear UI layout and relatively fine art of Etheric legend are excellent even in today's game category Dapp.

At a time when most pet-forming games were limited to reselling, breeding and mining, Etheric legends have begun to make breakthroughs in gameplay. The game has a complete battle power cultivation system. Focusing on the core gameplay of fighting power bonus, Etheric legend successively opened the gameplay of PVP, PVE, world BOSS, etc. In addition, in order to optimize the player experience to the greatest extent, the team opened the precedent that the project party paid the Gas fee on behalf of the team, which impressed the players at that time.

Want to know, at the time of any emphasis on decentralization "+" block chain industry seems to be politically correct and absolute truth, industry participants (including DappReview itself), agreed that only the core logic must be all by intelligent implementation of the contract, is a real sense and the traditional game apart from the block chain, chain or pseudo blocks game.

Under the influence of this atmosphere, the team created 14 intelligent contracts in the production of Etheric legend, totaling over 8000 lines of contract code, and completed the core logic of the game by intelligent contracts.

Looking back to the blockchain games of two years ago, there were not a few teams that over-pursued the chain of play and built complex and lengthy intelligent contracts. The Legend of Ether is the epitome of this. However, the final result is often that the development cycle is delayed again and again, the contract is tested again and again, and players are faced with high Gas fee and unbearable waiting time, so it is difficult to really invest. In fact, such games have put the cart before the horse in terms of development. The essence of games is playability, and all technologies serve the goal of "making fun games".

Even so, Ethernet Legend, as a short and fast boutique, was recognized by hardcore Ethereum Dapp players at the time, and at its peak, daily living surpassed Cryptocat to become the most popular Ethereum game at that time. In terms of revenue, the monthly revenue was over 2 million (according to the ETH price at the time).

Over time, the MOBOX team has been exploring how to combine blockchain with games, and we can gradually feel the transformation from the Etheric legend with 14 contracts to the next two games.

TronBet (WINk) - Dimension reduction hit to betting Dapp

Spinach Games kicked off with the launch of EOS in June 2018. From EOSBet to BetDice, records were being broken and data were being refreshed. During that period, EOS ecology was in full swing, competing for supremacy. For those who don't know, get a feel for the madness of the moment -- "80 Days, 8 Billion, The Undercurrent in the Depths of winter -- The EOS DApp Ecosystem Explosion you don't know."

The Dapp ecology of wave field began to break out in October of the same year, and some people here might say, "Look, Boss Sun copied EOS again!" At this point, All I can say is that you are wrong. Boss Sun never saw such a thing as EOS. His only goal was ethereum.

On a sunny afternoon in June that year, Sun Yuchen asked me to meet him. At that time, he proposed to vigorously develop Dapp ecology after the main network of wave Field was launched, to compete with ETH in speed and execution. I told him what I had seen and heard when I was in the Dapp community at Ethereum, and gave him some advice and Suggestions. Frankly, it was hard for me at the time to imagine a wave field as ecologically prosperous as it is today.

Just a month later, Boss Sun went to the MOBOX team and commissioned a recreational Dapp called TRONbet.

TRONbet is the first Dapp since the launch of TRON's main network, and it is also a group of dark horses, running hard when a large number of eyes in China are attracted by the EOS ecology. With over 85% of European and American users, TRONbet gradually became the absolute head of this category in more than half a year. In terms of flow and revenue, TRONbet crushed the then king BetDice and the new generation's Big.Game with horrible data.

From October 2018 to July 2019, TRONbet's cumulative trading volume exceeded 100 billion TRX, which exceeded the total circulation of TRX, with the highest one-day turnover of 2.3 billion TRX (about 390 million RMB at the current currency price). According to the dividend data, by July 22, a total of 1.7 billion TRX, or about 300 million RMB, had been distributed daily according to the amount held by ANTE (token of TRONbet, also the predecessor of WIN token). For the early cash, this is a very attractive cash cows, according to the DappReview calculation, ANTE of early cash dividend yields only have up to 5-6 times. & have spent & have spent

As we all know, TronBet changed its name to WINk in July 2019 when WIN became the first Dapp to sign in. The MOBOX team pulled out of the project entirely in October of the same year, no longer providing technical support.

What makes TRONbet stand out? At the time of the IEO, DappReview written an article carefully analyzes the success of TRONbet -"Deep parsing: Not all Dapp can be WINk", which can be read by interested readers.

In addition, TRONbet's original gameplay Dice/Moon/Duel was a transparent game based on a smart contract that users had to interact with every time they bet. In the middle of the game, Live and Poker were introduced. The logic of these games was all done by the centralized server. Only the access money was in cryptocurrency. In fact, for a platform where users are relatively trusting, the decentralisation of game logic seems to be less important. The first thing that users care more about is security, and the second is fairness and word of mouth tested by time.

"ChainZArena -- the obsession of a game producer

As you can guess from Wink's data, the MOBOX team made good money on their project, ChainZArena, and returned to chain this year with a new project, ChainZArena, that took five months to develop. ChainZ is a card placement game, and it's already the minimal blockchain game, with only the recharge and withdrawal of the game done on the blockchain, and all the other data on a centralized server. If in the two years ago, DappReview will not hesitate to say, this is a dummy block chain game. But today, we're looking at it in a more inclusive way.

As a Kryptonian player of Sword and Expedition, try out the game anyway. & have spent

ChainZ is a card-forming + mining jackpot that old Dapp players will find hard to sustain. So when DR junior partner in the first place in ChainZ, just to pack it as a perfect class of share out bonus to play the game, select (hum) (second class), easy to form two days going more than 30 hours, gains a reward high activity; pull mining efficiency, eat a few days of share out bonus, and then for the first time out off dividends tokens SOUL. It can be said that the first two days of operation for the traditional mining pink game of perfect operation, but no fun at all.

The real experience starts in the arena, where we start to think about how we're going to play against other players, and even fine-tune the hero's level to control the order in which skills are used. With the absolute strength of the Yellow Card lineup and understanding of the game, DR partner long dominated the top three positions in the arena. Recently, however, as other players' red card (first class) lineups have taken shape, the weakness of the Yellow card PVP has been exposed, and the yellow card lineups are often beaten by red card lineups with a 20% power difference.

ChainZ doesn't have the "true ownership" advocated by chain tour, but the game has a hero Exchange, where players can buy and sell heroes to suit their needs or to reduce their losses if they don't want to play. At the beginning of the game, DR partner also built a trumpet to resell the hero, to earn some income.

ChainZ has been introducing new ways of playing. On May 28th they updated the Challenge mode. Players pay an entrance fee to fight against other players. This mode has great potential. First of all, this mode is very attractive. It is absolutely the dream of players to use full-level heroes casually. It also contains a lot of variables and can give the player a powerful, addictive game.

A little associate in the DR editorial department was so bullish on the pattern that they suggested going back to ChainZ again, two weeks after the shipment, and the price of the profit-sharing token SOUL was still around 17TRX. But in the end, we did not kill back after deliberation, lost a wonderful opportunity to return.

On May 29, the price of the profit-sharing token SOUL jumped from a high of 18 TRX to nearly 28 TRX. It continued to rise to 34 TRX over the next week. Even more surprising is that after reaching the 30 TRX mark, a sustained wave of smashing drives the SOUL into the 23 TRX area, only to slowly rise back up. Everyone knows that bonus tokens are extremely prone to collapse, but the look at ChainZ's bonus tokens shows the game's stubborn vitality.

It is worth mentioning that the project party does not hold SOUL, all SOUL is digging out minerals, used to do the activity of SOUL is the team to buy from the secondary market, and the purchase data is also publicly available. In the secondary market, the team has no chips to use to break the deal, in good conscience.

ChainZ has a lot of money to spend on operations, besides a rich playbook and a strong profit-sharing currency. According to statistics, the total value of operational activities is about $200,000, including 85,000 USDT+ 100,000 SOUL+120ETH+5BTC. ChainZ's ongoing operations have given ChainZ a lot of player attention and a lot of sales. So far, 23,899 players on ChainZ, with an average DAU of 4,600; ChainZ's total gold is worth $2.16 million, and more than $5 million has been recycled in the game, including recharging of profits from the game.

Here are some thoughts on ChainZ's game design:

ChainZ is very unfriendly to the Kryptonite Party, for understandable reasons, on the one hand the game eliminates the boring daily access to free resources, leaving nothing but pure combat. This may be an unexpected fit for coinage users, who pay well above the average for traditional gamers and have no appetite for boring everyday tasks. The game attracts players with strong performances and rewards them with bonuses and activities. On the other hand, it is important to note that for games with dividends, although games that can collect the wool may appear to have a high user base, they actually have a significant impact on the revenue of paying players.

Unlike EtherOnline and Wink, the ChainZ does not have the recommendation system that most Dapps in the ether circle have, in which the promoter earns a portion of the recommended person's consumption. Good wine needs no bush. If the product is not good, it will not only fail to retain the recommender, but also damage the reputation of the recommender. You can see this from the output of a Chainz player's tap content, from the hands-on guide to the advanced guide, by the player himself to the forums and public accounts.

The combination of games and blockchain has gradually changed from the original EtherOnline pure technology to the combination of blockchain thinking and gameplay. Mining generates token, and token determines dividend rights. Transactions of props and heroes are all played in the block chain, but using the existing block chain cannot reduce the cost and improve the user experience. The transformation of the MOBOX team is clear. Remember the 14 contracts in the Ether legend, all of these functions are now implemented centrally, just based on blockchain thinking.

We once asked the team a question, "After two months of operation, what has met expectations and what hasn't?" MOBOX team told us, "the original planning of the game content is according to the contents and depth of 2 to 3 years to plan, now the game's economy system is stable, in line with expectations. At the beginning to the main camp, because the camp (ETH EOS TRON), the strength of the gap between didn't meet expectations, will in the future for a period of time to adjust the conflicts between the camp."

Three factions (ETH, EOS, TRON) top four power comparisons

ChainZ Arena is undoubtedly one of the hottest games in dAPP right now, far outperforming the super high gameplay of its competitors, and the high number of players and sales volume of ChainZ has been driven by the popular operation. As a veteran driver in Dapp circle, although we participated in the game test early and entered the game as soon as possible, we underestimated the wave after wave of updates of the MOBOX team in terms of gameplay and operation strategy. Right now ChainZ is not stopping at all, the team is reaching out to the community, looking for possibilities to go out and there will be more operations in the future.

About the MOBOX team, there is also an ability that most of the domestic teams don't have -- to operate globally, supporting localization in dozens of languages from the launch of Ethernet Legend, to 85%+ share of European and American players at TRONbet, and the Kryptonite bigs in Chainz are foreigners. Due to the differences in language and culture, most native Dapps have a hard time going out to sea.

Actually I was surprised to learn that ChainZ's production team was MOBOX, because for them, to go after "name""You can go to Dapp, the DeFi theme of the recent conflation, and get a WINk for profit. Why go back to the tepid place of Link Tour? Perhaps the reason is a real game producer's obsession -- to make a fun blockchain game.

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