Starbucks: Plans to launch a Web3-based loyalty program in September, including coffee-themed NFTS
According to Techcrunch, Starbucks founder Howard Schultz announced plans during the company's earnings call to launch a Web3-based loyalty program in September that will include coffee-themed NFTS.
Schultz said the Web3-based loyalty program can be viewed as a way to attract younger consumers to the brand. The program will build on the current rewards model and will combine the digital Starbucks rewards ecosystem with the Starbucks brand's digital collectibles.