About Starbucks "Starbucks Odyssey", you should know
Written by: Cookie, Rhythm BlockBeats
Consumption at Starbucks You may be familiar with "collecting stars", but in the near future, Starbucks consumers will not only be able to "collect stars" in reality, but also "collect stamps" in the Web3 world.
How does Starbucks Odyssey work?
Starbucks Odyssey is an extension of Starbucks Rewards, Starbucks' "loyalty rewards" mechanism, which Starbucks members can access through their Starbucks Rewards account.
In Starbucks Odyssey, members can participate in the "Journey" series of activities and play and interact in the activities games, take on fun challenges, and more. As a reward, completing the "Journey" series of activities will give you a "Journey Stamp" NFT. Starbucks hopes to further deepen members' understanding of coffee and Starbucks through the "Journey" series of activities.
Starbucks Odyssey will have a built-in marketplace. In this market, members can trade "stamps" or purchase "limited edition stamps" NFT. These operations can all be done with credit card payments, without the need for encrypted wallets and cryptocurrencies.
How do I participate in Starbucks Odyssey?
At https://waitlist.starbucks.com/ to enter the Waitlist. Starbucks will select the first batch of test users within this year.
It should be noted that Starbucks' official press release mentioned that Starbucks Odyssey is a service "for Starbucks employees and Starbucks Rewards members in the United States". On the Waitlist submission page, the user is also prompted to submit the "email address associated with the Starbucks Rewards account". After testing by Rhythm BlockBeats, submitting an email address that has not registered for Starbucks Rewards will also show that it has successfully entered the Waitlist, and domestic Starbucks accounts cannot log in to the official website of Starbucks in the United States. Friends who really want to participate in the test, it is recommended to submit an email address associated with a Starbucks Rewards account in the United States.
Finally, if you pass the application, you will get the "Starbucks Odyssey Test Qualification", and the relevant NFT will only be obtained in subsequent use.
Conclusion
According to Starbucks’ official data, Q4 last year There are more than 25 million active Starbucks Rewards members in the United States. According to this, Starbucks Odyssey is expected to bring millions of newcomers into the NFT world.
In addition to its size advantage, Starbucks is also hiding the "complexity of the encrypted world". For a long time, this has made many newcomers daunted by the NFT field and even the encryption field-they need to master a series of encryption knowledge such as how to use encrypted wallets and how to protect their assets. In Starbucks Odyssey, users can pay with a credit card to solve all this. Obviously, Starbucks has found the focus-NFT is a "technical means" to enhance the user experience, and the user's focus should be on the interaction of fun and artistry, rather than "this is an NFT".
While Web2 applications can also achieve such interactions, building it all in Web3 can Make the brand younger and more friendly. More importantly, the freedom of "loyalty rewards" has been improved in all aspects - users can choose to enjoy the rewards provided by the brand, or they can choose to sell these rewards to other people in need without transferring the ownership of the account , There is no need to search hard for a trading partner.
Starbucks Odyssey Show Us It is an excellent NFT application case, and its success will determine whether more companies will accelerate their pace into the Web3 world. Starting with Starbucks Odyssey, we seem to be able to see a future where NFTs are seamlessly integrated into life.
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