iPhone 17 Series May Face Global Price Increase, with Individual Unit Price Up by Nearly $1,000, Continued Rise in Storage Prices Putting Pressure on Apple

BlockBeats News, August 18th. Influenced by the continuous surge in memory chip prices, Apple plans to complete global price adjustments for the iPhone 17 series in various regions by the end of August, with a maximum increase of up to 1000 Chinese Yuan per unit. The specific plan may reference the price hike magnitude in the Japanese market.

On July 17th, Apple raised the prices of the entire iPhone lineup in the Japanese market by about 8% to 11.3%. The iPhone Air saw the highest increase at 11.3%, the iPhone 17 Pro Max increased by 10.3%, with a single unit rising by 20,000 Japanese Yen. Based on the exchange rate at that time, the purchase cost of a single iPhone in the Japanese market increased by about 540 to 835 Yuan.

Apple has not yet announced an iPhone 17 price increase in the Chinese market, but in June, it raised prices of products such as Mac and iPad, with price hikes ranging from 15% to 20% for some models. Apple CEO Tim Cook previously stated that memory chip prices continue to rise, and the company is evaluating response plans. He described the current memory price environment as a "once-in-a-century flood" and noted that prices have experienced an exponential surge.