Amazon Adjusts AI Strategy, Phases Out Majority of Flagship Models

BlockBeats News, July 28th, according to sources familiar with the matter, Amazon is undergoing a comprehensive adjustment of its artificial intelligence strategy. The company is gradually phasing out many internal models, restructuring teams, and focusing engineer resources on a new cutting-edge competitive strategy.

These adjustments come after last week's layoffs in Amazon's Artificial General Intelligence (AGI) division and the closure of the AGI Lab. The lab was a research institution established by Amazon in 2024 after acquiring most of the team from the AI startup Adept. This reshuffle indicates Amazon's refocus on its AI strategy. The company is no longer dispersing resources into multiple text, image, and video models but concentrating engineering talent and scarce computing resources on top-priority projects.

According to sources, Amazon has begun phasing out most of its internal flagship Nova models, including the high-end Premier and Omni models, the Reel video generation model, and the Canvas image generation model.

Amazon's resources are shifting from existing Nova models towards a new cutting-edge model development initiative. The project is led by researcher Pieter Abbeel, who joined Amazon following the company's acquisition of the AI robotics startup Covariant. Reportedly, this internal initiative, known as the "Emerging Models Research" (EMR), has become one of Amazon's top priorities this year.