BlockBeats News, April 4th, FIFA announced a multi-year partnership with ADI Predictstreet to become the official prediction market partner for the 2026 World Cup. This marks FIFA's first introduction of a prediction market mechanism to enhance fan engagement.
According to the partnership, fans can use this platform to predict match results, event data, player performances, and key events. The platform will run on the ADI Chain, utilize official historical data for analysis, and also introduce free prediction gameplay.
The 2026 World Cup will be jointly hosted by the United States, Canada, and Mexico, featuring an expanded format of 48 teams and 104 matches. FIFA President Gianni Infantino stated that this initiative aims to boost global fan participation through innovative means.
Notably, FIFA chose to partner with the upcoming ADI Predictstreet platform instead of established platforms like Polymarket or Kalshi. Officials stated that the platform will adhere to regulatory and compliance frameworks and implement real-time monitoring to prevent any illicit trading activities.
Upon the news, the price of the ADI token reached a historic high, peaking at $4.54, representing a nearly 12% increase over the past week. Market analysts believe that this move signifies a new phase in the integration of prediction markets with sports events and could also trigger further regulatory scrutiny of related trading patterns.
