Nike has sold its digital product subsidiary RTFKT in December.

BlockBeats News, January 7th, according to The Oregonian, Nike has quietly sold its digital products subsidiary RTFKT in December. The transaction took effect on December 16, 2025, but specific terms and the buyer have not been disclosed.

In 2021, under then-CEO John Donahoe's leadership, Nike acquired RTFKT, which had previously announced it would end its Web3 service operation in January 2025.