Aave Governance Clash Upgrade, Community Proposal to Seize Brand Asset Control

BlockBeats News, December 17th, Aave core contributor and BGD Labs co-founder Ernesto Boado announced the "AAVE Token Alignment" proposal, aiming to give AAVE token holders control over Aave's brand assets (such as domain name, social media accounts, naming rights, etc.). These assets will be managed through an entity controlled by a DAO (specific definition to be determined in a later stage) and will have robust anti-takeover protections. Therefore, it is required that any party currently controlling these assets, regardless of their identity, must fulfill their responsibilities in principle and in practice.

Aave Chan Initiative founder Marc Zeller stated, "This proposal is not only the most significant proposal in Aave's governance history, but it will also have a long-term impact on the DAO model and token valuation. Aave token holders, users, developers, and investors can all participate in the discussion and voting."

Former Messari analyst Tulip King said, "I believe that the battle for control of Aave is the most important event currently in the crypto space. The DAO must absolutely exercise authority. Aave founder Stani Kulechov buying millions of AAVE tokens was purely a show. Let's not play governance theater anymore. The DAO either holds the protocol's assets, or they should all be burnt."