《Why UXLINK May Be One of the Market's Most Severely Underestimated Mass Adoption Infrastructure?》

2025-12-22 07:14

Read this article in 10 Minutes

The reason why UXLINK is not easily confined by traditional narratives is because it is building the "key element needed for Mass Adoption" — a real-world social network layer, a high-speed on-chain user experience road, an industry-grade distribution system, and a settlement layer focused on payments and real-world assets.

Original Author: Moonlight

In every Web3 cycle, "Mass Adoption" has always been the loudest slogan.

However, after hosting numerous AMAs and engaging deeply with teams across various ecosystems, I learned one thing: there are not many projects that truly address the "most challenging part of mass adoption" — that is, bringing real Web2 users into Web3 and making them stay long-term through real relationships, real usage, and real value.

This is why I invited UXLINK CEO Rolland to join this AMA.

Our goal is simple: to cut through the hype and noise to identify who is quietly building the long-term growth infrastructure of Web3.

What followed was a conversation that reshaped my (and many listeners') understanding of "Mass Adoption."

Mass adoption is indeed already happening — but not in the way most people think.

Rolland made it clear from the start: Mass Adoption is no longer just theoretical.

We have seen projects like Catizen, CYBER, PARTI, each bringing explosive user growth in gaming, decentralized identity, AI content, and other areas.

They have executed remarkably well in their respective lanes and successfully pulled wave after wave of new users into Web3.

But Rolland reminded us to look further: while these projects shine in their vertical domains, there are not many projects that can truly build a long-term network of "real people and real relationships."

And UXLINK is building in this often overlooked "layer" — it is not an application chasing the spotlight but the infrastructure layer underpinning the ecosystem.

From the host's perspective, this was the first key insight: UXLINK is not competing for attention but for "indispensability."

To illustrate this difference, Rolland presented an analogy that ran through the entire AMA and left a deep impression on me.

He refers to most successful applications as "track leaders" — highly optimized products designed to win in a specific scenario; whereas what UXLINK is building is the "soil."

If other projects are drilling wells in their own land, UXLINK is laying the underground water network. UXLINK is not only about optimizing a particular product form, but focuses on connecting real users, validating social relationships, and building a reusable growth layer that any project can leverage.

Tracks may change over time, but soil will continue to grow through compounding.

One of the most important moments in the AMA was when Rolland redefined UXLINK's core mission.

Most Web3 projects ask: "How can we grow faster?"

UXLINK, however, asks a fundamentally different question: "How can we make the entire industry grow more easily?"

This difference explains why UXLINK may not appear "flashy" in the short-term market cycle; infrastructure usually doesn't, but once established, it becomes extremely hard to replace.

From the host's perspective, this also explains why UXLINK is systematically undervalued — its value often lies in: because of its existence, others can more easily launch, expand, and sustain what they do.

Subsequently, Rolland broke down UXLINK's long-term value into four profound moats. As these four points were eloquently explained one after another, I came to understand better why it belongs to a distinct category.

First Moat: Real Social Graph.

In an industry filled with bots, scripts, and artificial activity, UXLINK insists on doing the hardest thing: connecting real people through familiar social networks.

It is this commitment that enables it to drive tens of millions of Web2 users truly into Web3. Genuine relationships are assets that cannot be faked or gamified.

Second Moat: OAOG — UXLINK's Cold Start Engine.

OAOG is not a marketing slogan, but a finely tuned growth system.

By combining social trust, verifiable relationships, and a virality mechanism, it allows projects to launch a genuine community across chains, regions, and markets, breaking the Web3 traditional cold start curse.

Third Moat: Fuji Card—Bringing Web3 Assets into Real-World Use.

Many crypto cards are still in the "surface packaging" stage, while Fuji Card pursues utmost practicality: a more convenient card opening experience, stablecoin-native payments, globally merchant-friendly.

It links on-chain assets to everyday spending, converting digital balances into real-world purchasing power.

Fourth Moat (also the most underestimated): UXLINK as Web3's super distribution layer.

Through the RWS protocol, Growth Graph, and a full stack of tools, UXLINK effectively becomes the industry's user and relationship distribution network.

Projects plugged into UXLINK gain not only users but also high-converting, highly retentive social connections and a faster channel to enter emerging markets like MENA and Southeast Asia.

Overall, UXLINK is not a single-point application but a multi-layer infrastructure integrating user onboarding, social graph, distribution network, and payment settlements.

We also discussed the market's concerns about the September security incident. Rolland's response was clear and restrained:

Short-term sentiments may indeed fluctuate, but UXLINK's long-term value is not built on a single metric like TVL.

It is built on the long-term compounding of real users, a real network, protocols, and tooling ecosystem. Security upgrades and governance improvements are also ongoing because long-term infrastructure must rely on long-term trust.

At the end of the AMA, I asked Rolland to summarize his belief in one sentence. His answer was direct and hard to refute:

The market may misjudge short-term fluctuations, but in the long run, it will never overlook real users and a real network.

After hosting this conversation, one thing became very clear to me: why UXLINK is not easily boxed into a traditional narrative is because it is building what "Mass Adoption truly needs"—a real-world social networking layer, a user-onboarding expressway to the blockchain, an industry-grade distribution system, and a settlement layer geared towards payments and real-world assets.

It is also for this reason that I believe: in today's Mass Adoption narrative, UXLINK is still one of the most severely underestimated projects.