Original Title: Attention Markets, and Million Dollars (Pump Live Streaming)
Original Author: hitesh.eth

Original Translation: AididiaoJP, Foresight News

I roughly watched Pumpfun's live stream yesterday and saw some creators earn amazing revenue, which was very interesting. Compared to income on other platforms (like Kick, Twitch, or even YouTube), Pumpfun offers a higher return.

Interestingly, the payment structure is different. Traditional platforms optimize for platform ads and take a significant cut before creators earn any income, and content discovery is algorithmic and skewed.

On Pump, the reward cycle is closer to the action itself: attention converts to transaction volume, transaction volume immediately converts to creator fees, and the audience has economic interest as the hype continues to build. It's a tighter flywheel with fewer layers between the creator and the reward.

Converting Attention into Fees

So in terms of rewards, on Pump, if you do a live stream, you have the ability to earn more than on other platforms. The dashboard shows some very interesting streamers and very engaging live streams. One of the most popular is the "Streamer Coin." This individual has been donating the creator fees earned to all small creators and also has this token. Each creator, when they start streaming, also has an associated token. The "Streamer Coin" has a market cap of around 22 million.

The token turns viewers into co-owners of the hype. When viewers hold your token, they aren't just spectators; they become promoters, shouters, and retention loops. If you set up fee splits, giveaways, or live stream tasks, you're basically running a real-time, on-chain loyalty program without intermediaries. Price becomes a public scoreboard of attention.

Then I also saw another token called "bagwork." They had a very viral clip. A well-known internet personality, radley, slapped the streamer hosting the live stream titled "bagwork," and that clip went viral on social media, so he gained attention.

This is the new model: capturing an internet-unignorable moment and then channeling that attention into on-chain assets tied to your live stream. Viral clip → new wallet influx → transaction volume → creator fees → more content. This cycle rewards those who can repeatedly create such moments.

Creators are trying to gain attention and do different things. I also saw one creator distributing food to people in Los Angeles. There is a token called "feed the people" (FTP). They have been donating everything they earn through these live streams. They donate food, donate shelters, and so on, trying to drive a noble cause.

Mission-driven live streams translate empathy into measurable action. When viewers see the transparent, on-chain flow of funds going towards meals or shelters, trust accelerates in building. That trust turns into community, the community into sustainability, sustainability bringing creators compounded fees, and the mission yielding ongoing results.

From Twitch to Pumpdotfun

Approximately 7.3 million people live stream on Twitch monthly, but on Twitch, I think 90% of people are not making any money. Even some top streamers have not earned any significant fees compared to what new streamers on Pump can earn. For example, the person behind "bagwork" has already earned $150,000 in just two days, which is incredible.

Why most Twitch streamers struggle to survive: Monetization relies on subscriptions, Bits (tips), ads, and brand deals. Content discovery favors the already famous, payouts are delayed, and platforms take a significant cut. For small creators, average monthly income is usually minimal or unstable, killing motivation. Pump disrupts discovery and monetization: small creators can quickly rise in a moment and receive instant rewards as they are on-chain.

Pump provides a platform where you can live stream while expecting to earn more money. It is a crypto-native platform and, to some extent, decentralized, relatively more decentralized, you could say, compared to purely centralized platforms like Kick or Twitch.

"Relative decentralization" is crucial as it reduces platform risk. If your rewards rely on smart contracts and liquidity pools, you are less affected by arbitrary policy changes, shadow bans, or delayed withdrawals. The trade-off is volatility and personal responsibility, but many creators prefer this over opaque rules.

Why People Live Stream: Emotions, Identity, and Ownership

Here you already have a crypto community, a niche community, where they can buy your token, sell your token, generate trading volume for you, and you can set fees for every transaction completed on your token to earn money. This is very straightforward. But you also need to make the token "graduate," which has requirements. At the current Solana price, it's approximately around $20,000 (85 SOL).

「Graduation」 is essentially a credibility threshold. You demonstrate ongoing attention, holder growth, and transparent token distribution to earn deeper liquidity and better price discovery. In practice, this means: a consistent schedule, a clear storyline, regular catalysts, a fair launch mechanism, and proactive community management. When your livestream becomes a story that people want to trade, the token has successfully launched.

When I think about livestreaming, the question that comes to mind is why people livestream in the first place. Why do they go to these platforms, turn on their cameras, and show whatever they are doing, many of whom are doing very unique and strange things? The first reason would be hope. They may hope to make some money because they see many success stories everywhere. When they chase money with a quick-win mindset, many people, I don't really believe they can play the long game. They may try for a few days or weeks, and when the money doesn't come rolling in, they might quit livestreaming.

Emotionally, livestreaming brings you validation, identity, and a listening room. For some, it's therapeutic; for others, it's a performance, a way to turn loneliness into ritual. Financially, it offers selectivity: even small rewards feel meaningful because they are tied to your own IP (intellectual property) and your own schedule. People livestream to be seen, to feel important, to publicly practice a skill, and to see if the market validates them.

However, many people continue to livestream regardless of how much money they make. Sometimes for a few, money is not that important, but they genuinely enjoy the process of livestreaming. They really enjoy conversing with any community they've built. It could be 10 people, it could be 100 people; they enjoy talking to people, they enjoy sharing their emotions. For those who lack emotional support in their lives, if they don't have anyone in their family or social circle to share emotions and what's happening in their lives, this is a good practice.

This is the quasi-social relational engine. You establish a micro-community where inside jokes, rituals, and shared progress make people feel safe. Creators get a sense of responsibility and purpose, while the audience gets companionship and meaning. On Pump, this bond is real-time priced, which can amplify joy and pressure, so you need boundaries and clear rules.

Even if they are looking for people to share what they are truly good at. If they work at a certain company but really enjoy singing, singing brings them relief. If singing gets them into a flow state, they can choose to sing. They can start a livestream, connect with an audience. If they are good at singing, they can build an audience, potentially make money and gain recognition through this avenue. There's a huge potential here for those seeking an escape from a busy painful life, looking for a space to truly be themselves.

The flow state along with ownership is what will drive the scalability here. When your side-hustle craft becomes a tokenized ritual performed with fans who hold a stake in your upside potential, the feedback loop is real: Practice → Audience growth → Price action → More practice.

Pump is intriguing; it could offer long-time streamers on platforms like Twitch, Kick, or even YouTube who have struggled to monetize their efforts a chance to earn. It can help them monetize the long hours they've dedicated to their craft.

Think of it as retrospective funding. Your body of work becomes instant credibility. On Pump Day One, you're not a new creator; you're a validated IP with a track record, backstory, and a fan base ready to convert into holders.

It is akin to what we've seen in the world of NFTs and the potential they bring. Like what NFTs have done for some great artists, Pump streams could elicit the same response from streamers. It can do the same. From 2021 to 2022, in those 12 months, many artists who hadn't made even $100, who couldn't sell a piece of art in real life, made $10,000 to $100,000 selling their digital art as NFTs. I think a similar wave will happen here. The artist category is limited. Not as many artists have joined NFTs.

OpenSea unlocked primary and secondary royalties for visual artists. Pump can unlock real-time royalties for streamers: transaction fees, token gate perks, on-chain sponsorships, and community-owned milestones. Same energy, but with real-time markets and ongoing content, not static art.

Next Steps: Migration, Playbooks, and Future

On Pump, I think there could be millions of people considering joining. They can sign up as streamers, and some streamers might become millionaires in the next 12 months. If you're someone looking to make money in this space, this is a great opportunity. Even if you've been streaming on different platforms and you love talking about what you know, you're good at something, and you want to share it with people, start streaming. Don't be shy about it. Just open up, express yourself, and have that breakthrough moment. If something is holding you back, give it a shot.

The trigger for migration will be straightforward: once some mid-tier creators release transparent, on-chain earnings far surpassing their old income, the public will take notice, creators will follow incentives, and viewers will follow creators. Liquidity follows both.

If you are serious about making money, if money matters a lot to you, even if it's not all about money but about sharing what you have always kept in mind, the things you have always wanted to do, the things you want to pursue, but you have obligations and responsibilities that prevent you from pursuing that passion, then now is the time. Pursue your passion in the right way, so you can capitalize on it, better leverage your passion capital, earn more money, enjoy the process, and get a better return.

Think of live streaming as a startup: a simple roadmap, token utility, weekly catalysts, and clean wallet management. Set up barriers for your community so speculation doesn't overshadow your craft.

I believe that in the near future, Pump will see a wave of momentum. Many content creators will join, and when rumors circulate within the community that they could make more money by moving to Pump, the flywheel will turn. Meanwhile on Pump, not only content creators will make money, but traders will also profit. You can speculate on the creator's growth, buy that token, sell it, and flip it for a profit.

Traders will devise a strategy manual around "attention signals": sudden spikes in live viewers, Discord join speed, Twitter mentions, watch time retention, clip virality, and on-chain holder growth. The best strategy will be a mix of narrative and numbers, not just numbers.

It's all about meme coins. They are all memes, but these memes are doing some great things. On the creator side, creators are rewarded for their efforts. They are trying to get attention for anything they do. They gamify attention. The more effort they put in, the more attention they stand to gain.

On the trading side, you need to be very focused. You need to dive in, scan on-chain wallets, trying to find the right alpha (information edge). It's not easy, and you are putting in the effort as well; it's a game that requires high engagement from both sides. On the creator side, you need to put in more effort to earn more, on the trading side, you need to put in more effort to make money.

Tools to watch out for: KOLscan and Stalkchain for KOL wallet tracking and narrative mapping, DEX dashboard for fund inflow/outflow check, Holderscan for checking holder concentration, new wallet velocity, LP depth, and locking, as well as whale entry/exit timing. X (for clip propagation speed and sentiment. A simple rule: rising attention plus improved holder distribution plus deepened liquidity is a stronger bet than mere attention.

Attention has always been money, Pump just makes it flow. Those who can reliably build and track attention will capture the most value here, creators through consistent shows and authentic storytelling, traders through disciplined interpretation of social and on-chain signals.

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