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Why I Chose Binance Alpha: The Gateway to Crypto Going Mainstream

2025-08-07 17:02

Read this article in 9 Minutes

I miss the era when a product launch was immediately followed by the token going live.

Original Title: "Why I Chose Binance Alpha — The Gateway Where Crypto Stepped Into Reality"

Original Author: Chari.eth, Founder of TaleX

Editor's Note:Chari.eth is a long-time Web2 Internet entrepreneur who founded TaleX Protocol in 2022, a token-incentivized content and physical decentralized retail platform. The following is the original content:

"If you didn't aim to list on Binance Spot, why would you go for Binance Alpha?"

"If you haven't listed on Bybit, Bitget, why would you consider Binance Alpha?"

The market maker outright rejected me with these two questions.

They believed Binance Alpha was merely for its reputation, and the essence of a DEX made it less convenient in terms of listing. Plus, Binance requires you to conduct a significant airdrop to users.

You either collaborate with other major CEX for listing or take a gamble to be on Binance Spot, where the reputation and user airdrop matter.

Because I never intended to conduct a dump at TGE.

I just needed a place to distinguish our token from the myriad of tokens with the same name and make it easy for users to trade via CEX.

Just think, if you had invented Bitcoin back in the day, isn't this all you would need?

From this perspective, Binance Alpha perfectly met my requirements.

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The cryptocurrency industry's business model requires token utility right from the start.

So, it becomes very meaningful to enable users to easily transact these tokens.

For example, Bitcoin, whether it's mining users, transaction users, or investment users. After the genesis block is mined, these demands naturally emerge. The exchange itself was born out of this need.

Conversely, if a business can be established without the involvement of tokens, I don't know why it would need to issue tokens. Is it to make money from selling tokens?

The traditional approach of raising funds, generating data, and eventually listing for exit. It's simply a replication of the equity era, where market manipulators engage in regulatory arbitrage.

I don't have the ability or interest to interfere in how others do things. But I'm not interested in following suit.

During the time I was contemplating listing, an investor once asked me, "If you can't make money from selling tokens, why list?"

I said, for the business. The business needs token participation, and listing can trigger a cycle of "business growth - token appreciation - attracting more business growth."

He then asked, "Which companies have experienced rapid business growth after listing? For example, XXXX, did listing help them?"

I replied, "That's because their business and token are separate. The business doesn't need the token or the exchange. Business is business, hype is hype."

We don't need to look at those failed cases. We can look at BTC, ETH, BNB...

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We can summarize our Tokenomics in one sentence:

Consumption Mining: Earn tokens by spending.

Attracting user consumption is the only reason for a company's survival. Rewarding user consumption is the best footnote for "user-first." This is a unique technology of the crypto era and the spiritual source of my entrepreneurship in crypto.

We will transparently display income on the chain. We will place the company's cash reserves and all business gross profits into the liquidity pool in the form of LP.

The liquidity pool is the treasury, and the treasury is the liquidity pool.

Then, based on the sequence and amount of user consumption, we will reward users with tokens in real-time.

Users can use the token at any time to consume in our product (with special discounts), and the actual expenses will be covered by the treasury (liquidity pool).

Normally, all costs incurred by the project team will be paid by redeeming LP tokens in the liquidity pool.

We will regularly issue announcements to prompt behaviors of injecting or withdrawing LP tokens. All operations will also be fully transparent on-chain.

If you agree, please continue to hold. If not satisfied, token holders can choose to sell at any time.

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This scheme is what we currently believe to be the best Tokenomics.

However, due to cognitive limitations.

We were not able to do this when we started our venture three years ago—launch the token from day one and add all fundraising amounts to the liquidity pool. Allowing everyone to clearly and transparently see our financial situation and choose to exit at any time.

Up to now, the treasury amount is not only less than our fundraising amount (because our revenue in the past three years has been less than our expenses), but investors' shares are also forcibly locked.

Compared to today's new investors in DEX, our VC investors have suffered significant losses.

We feel very ashamed and sorry.

But everyone still has hope. There is also a possibility of forced "lie back and win."

In the near future, we will launch a brand new product to meet the real needs of users, earn user recognition and revenue.

And we will continue to do so.