Australian gemstone company NYBlue Pty Ltd has emerged as a significant player in the reshaping of the global gemstone market. The company’s strategic plan involves controlling the world’s supply of blue zircon, a move that has the potential to redefine the value dynamics of the global gemstone market.

Earlier this month, the company released a white paper detailing the current presale and subsequent public listing of its “real world asset” cryptocurrency, following the announcement that it holds over one million carats of the rare gemstone.

NYBlue’s primary strategy lies in systematically increasing its current holdings and continuing to acquire all available Cambodian blue zircon, establishing control over the supply chain and potentially influencing the future value of these gemstones.

Earlier today, company representatives were interviewed on CryptoBanters’ Town Hall podcast to announce that they have launched the RWA token presale, which has generated a lot of interest from the crypto community since it was announced earlier this year.

A video released by NYBlue asks rhetorically: “What would be a better expression of love for your significant other? A compressed piece of ordinary carbon, or something older than the Earth, extremely rare, and twice as bright as diamond?”

“We believe Cambodian blue zircon should be recognized as one of the most extraordinary, underrated, and overlooked gemstones on the market,” said Mitch Brownlie, majority owner of NYBlue.

The Australian company NYBlue is funded by Australian agritech founder and former political consultant Mitch Brownlie, who recently discussed the project on multiple podcasts, often comparing the NYBlue project to a previous gem boom, when the African gemstone “tanzanite” rose from obscurity to diamond-parity status.

Tanzanite Spot Prices – NYBlue’s Inspiration

NYBlue draws inspiration from the historical trajectory of the Tanzanite market, where prices increased tenfold in three years. The company anticipates a similar trajectory for zircon, aligning its strategy with past successes to anticipate a potential surge in value.

NYBlue has previously announced plans to launch its gem-backed cryptocurrency, codenamed ZIRC, with each token fully backed by and redeemable for 1 carat of blue zircon. This approach enables consumers to benefit from the appreciation of blue zircon without the volatility risk associated with traditional cryptocurrencies. Owners of Zirc tokens can redeem their crypto for gemstones at any time, ensuring a stable arbitrage peg between the two assets.

NYBlue aims to acquire the majority of the world’s available gem-quality blue zircon, thereby positioning itself as a dominant force in the market, an approach designed to exert influence over the supply chain, creating a ripple effect in the value of the blue zircon market across the industry.

NYBlue’s strategic move is not a short-term play. It is an ambitious end goal to secure a controlling stake in the multi-billion dollar gemstone market. With a gemstone collection valued at approximately $300 million, NYBlue aspires to redefine the gemstone narrative on a global scale. This venture positions the company as a major industry player with the potential to influence the industry landscape for years to come.

In its quest for gemstone market dominance, NYBlue has announced a new and highly disruptive move: the launch of a blockchain-backed cryptocurrency called ZIRC, with each unit of the blockchain fully backed by and redeemable for 1 carat of blue zircon. This innovative approach allows individuals to participate in the potential rise in the value of blue zircon by providing exposure to the underlying commodity, without the inherent risk of traditional, highly volatile cryptocurrencies.

Buyers can always choose to redeem their ZIRC tokens for actual gemstones, effectively eliminating the possibility of the token value falling below the market price of the gemstone itself, providing consumers with a tangible and secure asset. This strategic integration of blockchain technology not only enhances transparency and security, but also democratizes the exclusive world of the international gemstone trade.

NYBlue’s presale is now live on Zir.co.nz.

About Zirc

Zirc offers a cryptocurrency fully backed by blue zircon. Each ZIRC token is redeemable for 1 carat of blue zircon, providing a stable and tangible asset. The platform aims to integrate blockchain technology to enhance transparency and security, enabling individuals to participate in the gemstone market without the risks associated with traditional cryptocurrencies. The emergence of Zirc democratizes access to blue zircon and provides a unique investment opportunity backed by a real-world asset.

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