Baidu NFT project DuDu Xiong: Baidu's Web3 attempt
Original title: "Baidu's ambitions in Web3 from the "rebellious" DuDu bear"
Original author: bfrenz, bfrenz DAO
Who is DuDu Bear?
DuDu Bear (also known as DuDu), is an NFT project created by the group level of Baidu’s brand department. The No. 1 IP "Xiao Du Xiong" is the main image. The project will issue the first batch of DuDu NFT in Japan in early November, a total of 10,000.
Project team DuDuLab, with Baidu brand department as the main operating unit. Team members have served as core member, CM, and mod roles in projects such as WeirdoGhostGang, CryptoSimeji, and YuGiYn. They have rich experience in NFT project management and operation; they also have Web2 marketing and management experience. They have worked in ByteDance, Tencent Games, NetEase, Ant Group etc.
The outside world generally believes that the DuDuLab project will be the first step for Baidu Group to enter overseas Web3-native, laying out in advance for the construction of the Baidu ecosystem of Web3.
From DuDu's White Paper, it can be seen that DuDuLab understands the IP process of DuDu NFT: NFT is not only a PFP picture, it should It is an IP project, just like Disney, Marvel, etc. that we are familiar with.
The DuDu bear created by Baidurepresents an image that dares to take responsibility, resists centralized forces, and is still working hard to build in a bear market. From the side, it can reflect Baidu's attitude towards Web3.
Corresponding setting between DuDu's Story and Web3
The protagonist in DuDu's Story, DuDu Xiong, is an engineer at the bottom of Bear Island. Experienced the five stages after the death of relatives Rebellious Bear Rebellious Bear- Engineering Bear Engineering Bear- Lonely Bear Lonely Bear- Explorer Bear Exploring Bear- Dr.bear Dr. Bear has traveled all over the sea, forest and snow mountains, but he always likes to explore and yearn for freedom (Just as Web2 aspires to Web3). When it found that the living space of the bottom people in Bear City (Bear City) was gradually compressed, and the concentration of power was extremely serious, it called more like-minded people to fight against the centralization of Central Island (Decentralization), and build (good Web3Builder) Bear Island (DAO) ).
DuDu growth trajectory (rebellious bear-engineering bear-lonely bear -Explore Bear-Dr. Xiong)
DuDu In different stages of life, the world view is also changing accordingly. From the earliest "Rebellion but no harm (rebellious rather than harm)", step by step into "Go Big Or Go Home (big fight! Otherwise go home)". DuDu NFT not only represents the image, but also its hidden The world outlook, life attitude and social attributes behind it.
The project party decided to build DuDu's experience into a 1 million-word novel, written by DuDu NFT holders Co-creation, integrating 80% of the world's cultures from different races, different countries, and different classes, to build this huge worldview to build DuDu Island. (will be expanded in the "co-creation" part of the article)
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DuDu's ROADMAP
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Baidu's layout in Web3
About Baidu's layout in Web3, it has been buried as early as 10 years ago Foreshadowing.
Baidu has invested in the AI industry for 10 years, with a cumulative R&D investment of more than 100 billion. It has ranked first in China in terms of AI patent applications and authorizations for 4 consecutive years. Since 2019, Baidu has been deeply involved in the research and development of the pre-training model, and has created the Flying Paddle Wenxin large-scale model family.
In recent years, with the continuous evolution of Baidu's AI technology model, it has also promoted the emergence of multiple AIGC (AI automated content generation) applications within the group. He Junjie, head of Baidu's mobile ecosystem, believes that AIGC technology will become a new variable and new direction of Baidu's mobile ecosystem. Based on technologies such as AI production of copywriting, pictures, and video-to-text conversion, Baidu has established the "AIGC Media Alliance" with dozens of authoritative media. In the field of entertainment, AIGC often uses virtual digital humans as the core carrier, becoming one of the core basic technologies for concepts such as metaverse and digital humans. For example, Bytedance’s virtual digital human Li Weike, and Alibaba’s virtual employee “AYAYI” are examples of AIGC empowering digital humans.
It can be seen that within Baidu, AIGC has been raised to a strategic level.
Application of AIGC in DuDuLab
And DuDuLab is operated by the Baidu brand department in the field of AIGC.
The DuDuLab project makes extensive use of Baidu AIGC's capabilities, such as: using Baidu Wenxin large model to empower story illustrations and publicity content creation, includingillustrations Design, auxiliary story writing, publicity copy generation, etc. AIGC endows the project with brand-new vitality and creativity. It will subvert the existing content production mode, realize the generation of AI original content at a tenth of the cost, and at a production speed of a hundred times and a thousand times, greatly improving productivity.
Baidu AI technology also belongs to user rights, and the AI creation platform will be opened for DuDu NFT holders in the future.
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Baidu Wenxin large model depicts the ideal "Bear Island" in DuDu's heart
In February 2023, DuDuLab will also produce the second batch of AIGC DuDu NFT.
This is a new operation model of NFT AI.
Different from the first batch of DuDu NFTs this month, the second batch of AIGC DuDu NFTs will be generated by the Baidu Wenxin large model AI , realize the combination of AI and NFT, and distribute it to the first batch of DuDu NFT holders in the form of airdrops.
Other innovations of DuDuLab
01. SBT management platform--a new attempt to reduce hype
DuDu NFT will be bound to a set of "growth system", making NFT a growable game.
How will the growth system be set?
First of all, DuDuLab will use "the number of consecutive days of user holding" as the first evaluation dimension of NFT growth and evolution to improve "retention". The second evaluation latitude will use the SBT (Soulbound-Token) management platform to implant some simple interactive tasks. The holder can change the rarity of the NFT and the corresponding image by completing the task "upgrade and evolve" the NFT.
Because the NFT has stronger personal attributes (equal to the resume of the user community), it reduces the hype attribute of the NFT to increase the number of diamond hands in the community, and at the same time It can also improve the continuous activity of the community.
02. Co-creation--Exploration of Community Consensus and Offline Entity Empowerment
Whether Web3 is NFT, DeFi, GameFi, or DAO, every project is talking about "consensus", but there are few truly successful and complete "consensus" born.
DuDuLab is trying to explore some ways that might be more effective. They constructed a 1 million-word novel based on the life experience of the protagonist DuDu, which integrates 80% of the world's cultures from different races, different countries, and different classes. DuDuLab believes that the carrier that can best carry the "consensus" of all people must come from the culture of each nation and country. In this way, the community consensus is dynamic, and it is easier to find your sense of belonging in DuDuLab.
Medium records the DuDu stories of excellent authors
This strong interactive method means that DuDuLab needs to spend more energy on the operational level (Including the details of the story and the development of the plot). It can be seen from Discord that DuDuLab has opened up an exclusive channel and incentive rules to encourage everyone to create. Before casting NFT, you can activate Discord's @Writer bear status by publishing DuDu stories, Even obtained the whitelist qualification; after the NFT sale, the project party will recruit co-writers among DuDu NFT holders to create DuDu and more stories in the future with the team, and give co-writers corresponding exclusive benefits.
Discord The #DuDu-forum channel records everyone's stories
Story co-creation gameplay, so that players have a strong sense of participation and enjoy the satisfaction of developing games, Contribute to the long-term sustainable development of the project. Since the first DuDu diary was published on September 26, hundreds of diary continuations have been published, and nearly 700 people have obtained the @Writer bear status.
In addition to improving community consensus and sense of belonging, DuDu story co-creation can also empower the B-side demand side. Co-writers can use the DuDu NFT for commercial packaging after completing the continuation of the DuDu backstory. For example, it is mentioned in the diary that DuDu Xiong came to a coffee shop, and you are the manager of a coffee shop in reality, you can name this coffee shop and add the story of the coffee shop to it, then communicate with the DuDuLab project team Contact for authorization of DuDu NFT. DuDuLab even helps you incubate projects on the Web3 track or empower your physical brand stores.
03. IP Ecological Community--Greater ambition to create Web3 Disney
< p>DuDuLab, aiming to create a new world of DuDu?
No. Their ambition is to build "Web3 Disney" and build a community that can aggregate multiple NFT IP ecosystems, and DuDu is just one part of this ecosystem.
DuDuLab The story form will reach 1 million words. Among these 1 million words, nearly 30,000 foreshadowings and easter eggs will be buried. DuDuLab can allow any NFT project to be connected to the background story of DuDuLab. For example, DuDu and WeirdoGhostGang have done a deep binding of the project, and WeirdoGhostGang Enter the background story as DuDu's soul mentor, and "DuDu x Little Ghost Secret Operation" will be launched later to empower the rights and interests of NFT holders.
WeirdoGhostGang and CryptoSimeji have joined DuDu's Story< p>
04. Metaverse activities-combining with Baidu's own advantages
Baidu has a solid metaverse foundation and the ability to develop virtual humans.
DuDuLab will also hold more diverse online activities in the community, such as e-sports competitions, singer clubs, etc. In the future, NFT holders can Come to DuDuLab's metaverse plot to hunt for treasures, jointly build metaverse exhibition halls, etc., so that more users can participate in the governance and operation of the community.
DuDu NFT Holder Benefits
a) Second-generation DuDu AIGC NFT airdrop;
b) DuDu official entity surrounding cultural and creative products;
c) Offline parties for global DuDu holders. At present, the first phase of offline parties has been planned and held in Tokyo, Berlin, London, Shanghai, Shenzhen, Beijing and other places;
d) Baidu's most advanced Free experience of AI creation platform (open to holders of different rights and interests);
e) Brand cooperation resources (open DuDu NFT authorized offline application scenarios, such as online
f) cooperation project party whitelist airdrop ;
g) Baidu virtual human cloud experience qualifications and so on.
Social Media Operations
Twittier Easter eggs & The new operation method of sharing life experience is very popular
b) Discord: on October 1st Open, as of November 13, the number of people on Discord has reached 93K, the number of people online is 9K, and the number of people who have assisted is 218, which is highly active.
c) Medium: DuDu’s co-creation diary, which continuously outputs content to facilitate understanding of the project ecology.
Due to the excellent market performance of CryptoSimeji, it is the same as Baidu Group but different The team's DuDuLab has attracted much attention in the early stage. DuDuLab is a particularly operational project. Judging from the current operation situation, it seems to be very attentive. The ROADMAP and future planning are relatively clear. Baidu AI & Metaverse has a solid basic background.
Any serious project (especially in a bear market) is worth Respect! You can learn more about DuDuLab through the following links.
The above content does not constitute any investment advice and advice, Dyor.
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