The most sophisticated website design in NFT history, can KPR become a rising star?

Written by: 0xLaughing, Rhythm BlockBeats

The recent NFT market seems to be showing signs of warming up. Previously, Art Gobblers became a blue chip once it was released, and Free Mint's floor price directly exceeded 20 ETH, the wealth effect is staggering; the famous KPR completed a partial sale last night, and rushed to the first place on the OpenSea trading list in just a few hours, and the floor price has doubled compared to the sale price.

Before it was well-known for its excellent marketing methods, well-made painting style and website, and strong team background, now it Can it succeed the Art Gobblers as a rising star?

Basic Information

According to the official introduction, KPR is a brand focused on collective, narrative and empowering storytellers. Keepers is a living story, an uncharted world waiting to be explored and imagined. And KPR is the abbreviation of KEEP PROTECT REIMAGINE.

The total amount is 10K, published on the Ethereum chain, the sale price is 0.2 ETH, the number of Twitter fans 47.6K, the number of Discord is 31K.

There are two main ways to qualify to participate in the sale:

< br>

• Art Competition

According to rules For the NEON Fan Art and KPCO Rock competitions, the themed art creation was carried out respectively, and a total of 30 Keepers Lists were distributed.

• Application Required

From October 13th to 18th, a total of 5 days for KPCO application, need to bind Twitter and Discord And follow the instructions on the official website to apply to filter out robot accounts and ensure the authenticity of users. Those who finally pass the application will be divided into Keepers and Citizens.

The sale is divided into two stages:

• Keepers Mint (November 2, 11AM EST)

It is the whitelist Mint stage, a total of 7500 can be Mint, and each Keeper can be Mint two.

• General Mint (November 3, 11AM EST)

First come, first served Mint phase, Keepers and Citizens can participate. Each identity qualification in the two stages can accumulate up to 3 Mints.

Advantage Summary

Team

Co-FounderEnd used to be the product owner of TreasureDAO; (TreasureDAO established a $MAGIC Token combined in The game and NFT ecosystem together to solve the unsustainable problem of P2E games, the current number of official Twitter followers is 83K, and the market value of its $MAGIC Token exceeds 90 million US dollars)

KPR's Lead ArtistKhoa Viet used to make a skin for League of Legends;

Another co-founder Adventure was the founder of two DeFi projects and also A financial expert;

Product Leadernoisewar used to be EA & Nexon product manager and producer;

Design Director laffy used to work in design for IBM and Nintendo;

Chief artist Khoa Viet is working in the game industry For 6 years, she has participated in the skin production of hero characters of League of Legends;

And CloneX Alpha co-founders Thrown, KRISSH and core member frisk acted as KPR consultants and participated in It has done a lot of work such as publicity and marketing, expansion of strategic partnerships and cooperation.

It can be seen that KPR team members have rich experience in Web2 and Web3.

Marketing

< /p>

y00ts white list is also issued by "application System"

The white list is issued using the "application system", which is not unusual , this method was also adopted when the second-generation project y00ts of DeGods was released.

"With simple questions to capture the applicant's perspective on the past, present and future, answer Bias can be broken down and independently curated and evaluated, and most importantly, it can also help us understand what our core audiences are interested in. These insights will be invaluable—communities are not built overnight, but by collaborative narrative and subsequent Shaped by a culture that has evolved over time.”

Officially accepted more than 20,000 applications , all have been manually reviewed and scored, and the final total score is based on strict criteria for scoring, and the team will release more summary statistics in the near future.

Applicants answer the questions listed in the KPR application, and the team can pass these The application is converted into a questionnaire and data statistics are performed.

When the application is successfully passed, the NFT KOL and investors who could have chosen to be "invisible" will be passive It has become the "billboard" of the KPR project, and the network effect can effectively increase the spread and popularity of the brand.

Product Production and Easter Eggs

KPR's official website shows an interactive website. By browsing the official website, users can learn about the team's information, The project's vision, world view, etc., on the other hand, can immerse you in the world built by KPR, and create an emotional bond and resonance with users.

Guard points, platforms, shops, ores, wars and aggression, coordinates corresponding to the latitude and longitude of the real world, etc., these eggs are buried in KPR In this grand worldview that has been built, only some fragmented information is revealed at present, and follow-up teams and projects are still needed to reveal them one by one. (Easter egg interpretation)

Conclusion

There was a small episode during the sale last night, due to a smart contract deployment error , the original sale price of 0.2 ETH was discounted in half, and the team's processing speed was also very fast. The original smart contract was abandoned and redeployed, and investors who participated in the sale of the old contract will be refunded. Subsequently, KPR successfully completed the first phase of the sale, and the market performed well, which also reflected the team's emergency response capabilities and crisis public relations capabilities.

Previously, the KPR team AMA revealed that KPR will combine the real world with virtual and Web3, and may release RPG games. The 10k NFTs sold here will be used as tickets to the grand world built. The team's marketing plan, stories, and web page interactions are interlocking. However, the stories they tell have not yet landed, and game development will also be a long-term process. , only rely on the cool front-end of the webpage to "draw cakes" first, and "eat cakes" must be cautious.

Welcome to join the official BlockBeats community:

Telegram Subscription Group: https://t.me/theblockbeats

Telegram Discussion Group: https://t.me/BlockBeats_App

Official Twitter Account: https://twitter.com/BlockBeatsAsia