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Kraken's Survival Creed: Establish a unique culture in the Crypto field, maintain a sense of mission and drive

Read this article in 34 Minutes
If "culture" is how a group of people live, then "corporate culture" is how a group of people work.
Original title: "Web3 Entrepreneurs and Practitioners Must Read: Kraken Ten Commandments"
Original author: Kraken
Original compilation: Amber, Foresight News


If "culture" is the way a group of people live, then "corporate culture" is the way a group of people work. Corporate culture is a shared set of values, goals, attitudes and norms—whether written or unwritten—that is shared by a team. We believe that every company should be as different and unique as every person. Just as two specific people may not be able to get along anyway, a person and a company may not be compatible with each other because of "cultural differences".


After reading this description of Kraken's company culture, we hope you have an idea of whether you enjoy working here. We understand that while for some people who share our mission we will always be a great place to work, for others we may not be the best company to work with. If it wasn't meant to be, that's okay too. We hope you are happy! Having said that, we hope you really want to be a Krakenite (i.e. a member of the Kraken team)!


Before Kraken, from 2001 From 2011 to 2011, Kraken's founding couple ran a video game virtual goods marketplace called Lewt, which had been plagued by payment issues. Digital currency is clearly the way of the future, when they discovered Bitcoin in 2011, they went all out, sold Lewt, started Kraken, out of trust in Bitcoin, believing that if they could drive Bitcoin adoption, This will improve the lives of billions of people.


Starting a cryptocurrency exchange is a daunting task, fraught with danger, technical and legal complexities, but the couple thinks it's a worthwhile endeavor Pursuit of challenges. Investors funded the company for the first three years with their own money before they took the industry seriously. It takes an ideological drive, a greater sense of purpose, to walk away from a successful business and take unfathomably uncertain risks while the “experts” call you nuts.


11 years later, our founder  is still on the front lines of the battle. Their values—cryptocurrency, cyberpunk, libertarian values—are at the heart of what continues to make this company the most attractive home for the top talent in the industry.


Kraken's "Ten Commandments"  


I.Crypto It is for everyone


When Satoshi Nakamoto  released the Bitcoin white paper at the end of 2008, he first proposed a borderless, global digital currency system. The network of Bitcoin nodes is "leaderless", but the integrity of the currency and cryptography is maintained through a process of distributed consensus.


PoW   has revolutionized the concept of money. No longer will a small group of bureaucrats or politicians determine how much money is in circulation, nor who gets special privileges—or penalties—in the monetary system.

Bitcoin removes politics from money. This means that anyone is free to transact on the Bitcoin network as long as they can cryptographically prove control of their keys. Anyone can participate in Bitcoin mining, as long as they follow the rules of the system and put effort into it.


There are no shortcuts. No one can change the rules of the system without an overwhelming consensus of all participants, not just a democratic majority. No one can rewrite history. No one can print money out of thin air and give it to their friends. The culture of Bitcoin — and the aspirations of the broader cryptocurrency ecosystem it spawned — is one of extreme ownership, responsibility, and work.


In addition to Bitcoin, other applications of blockchain technology are driving an explosion of decentralized finance experiments that are already solving real problems. DeFi yield farming gives those without traditional banking services a self-serving, permissionless opportunity to earn returns on their savings. NFTs are replacing traditional certificates of title, proof of identity, concert tickets and enabling new forms of digital art. The Web3 movement will ultimately replace much of the centralized internet with a freer, fairer, censorship-resistant alternative.


We welcome all to join this revolution. What's more, no one can be excluded.


II. You must have a sense of mission and belief


The mission establishes a company's core identity. The mission can bring the team together and provide a reference for quick decentralized decision-making.


At Kraken, our mission is to accelerate the adoption of cryptocurrencies around the world, because we believe it will improve the lives of billions of people and enable human prosperity New Era.


We will do this by building a bridge from the old world to the new, meeting people where they are and in a Guide them gently across in a way that feels natural, safe, fun and superior to everything they've known before. We will pull, not push, by continuing to simplify, increase accessibility, and expand the use cases for cryptocurrency for ordinary people. Providing an unparalleled user experience and customer service is at the core of our mission.


Cryptocurrency is to money what the Internet is to information - it is free, democratizing, and egalitarian. Billions of people are hurt and suffering today as a direct result of a highly exclusive and discriminatory financial system that leaves minorities and the poor overwhelmingly vulnerable. We have a responsibility to make sure we bring these people with us so they don't get left out.


For more than ten years, this company has successfully attracted and retained many of the world's most talented people through its adherence to its "mission" and the spirit of cryptocurrency cryptocurrency experts. While we focus on things like customer growth, shareholder returns and enjoying our time at work, our unwavering North Star and ultimate goal has always been mission achievement. It underpins who we are, what we think, what we build, and all the key decisions we make.


Does every Kraken need to believe in a "mission"? We believe so. Why? We are fighting an extremely difficult and protracted battle, with great uncertainty and danger. For true believers, rewards make the pain worthwhile. For those of lesser conviction, this journey may be too difficult.


III. Keep up with the cryptocurrency industry or fall behind


You don’t You need to be an expert, but you can't be a novice for long. Cryptocurrencies are moving at the speed of light, and companies must always be prepared to adjust to many external factors beyond their control. It is imperative to take the time to learn the basics and to stay abreast of the latest developments that may affect our clients and the work we do. We want everyone on Kraken to dedicate a few hours a week to learning. Some roles may require more.


Fortunately, the company has plenty of learning resources available, knowledge that will get you invited to all the best parties. Here are some ideas on how to spend your time.


Kraken chat rooms, incl. #crypto-memes, #defi, #industry, #nft, #pricetalk, #yield-hunters

Kraken Daily Market Health Report

Kraken Intelligence Daily Newsletter

< p>Kraken Intelligence Research Report

Kraken Crypto Learning and Development Course


Cryptocurrency movement is a rebellion - a movement for the people fight for money. Our right to choose our currency, and the fate of billions of people who are excluded from the financial system, depend on our victory. Reconnaissance and intelligence gathering is a key part of our strategy. Decentralized decision-making requires all of us to be informed.


IV. Know Yourself, Know Your Enemy


Kraken people are expected to use our products and at the same time Also use more competitors' products, and solicit user opinions in the process of developing products.


Every customer-facing product should be familiar to everyone at Kraken. No one at Kraken should back down if asked to describe or demonstrate any product our customers use.


Knowing our competitors' products helps us understand our relative position. It also helps us understand the expectations of some of the customers we hope to convert. Are we differentiated? Are we better or worse? Why? Where should our time be spent? How can we gain an advantage?


User talk points out the worst problems, and so does data, which is why we're always listening, looking for new insights, and what people really want , and using products in ways we never imagined. Bringing cryptocurrency to the masses means making it simple, friendly and human.


We should not forget that the greatest enemy is the existing system, those who struggle to maintain power in the status quo, and people's familiar attachment to it, No matter how much they were cheated.


We should still think beyond "faster horses" or "better banks" and show people what they need but never thought of — —possibilities they never thought of.


V. Professional but "comfortable"


Professionals "still sit on the sidelines, waiting Parental approval." For the past decade, pirates have been sailing the uncertain high seas to deliver humans to the Promised Land. Are Kraken people "acting professionally"? Depending on who you ask, if you come from a traditional environment, you might find us casual and transparent by comparison.


Kraken people are results focused, which is why we value skills and knowledge over credentials and performance. It’s also why we work remotely in our pajamas rather than in the office in a suit. We may seem like a bunch of loners, but we're tight-knit and get a lot done. Of course, we keep some business attire in the trunk for special occasions.


We consider ourselves "professional pirates", which means we have:


Thoroughly transparent and authentic

Casual and approachable (as opposed to formal and defensive)

Clear, concise, direct communicator

Highly adaptable and flexible positive team member with a strong work ethic

good-natured but also very open

skeptical of too centralized power

in dealing with problems Creative and unconventional in approach

Adventurous, with the ability to trust oneself to navigate sticky situations that "professionals" dread

Unafraid to disagree, calmly Ask questions, or confront questions in a small or large group

If you value decorum above transparency and authenticity, you may not feel comfortable here.


VI. The Pursuit of Life, Liberty, and Sound Money


The Crypto Movement Takes Root on "dangerous" ideas, such as all human beings having fundamental rights:


Encryption

Free Speech

Free Market

Currency Choice

Open Source Software

Personal and Financial Privacy


Some might characterize these beliefs as humanitarian, egalitarian, liberal, or classically liberal. Those who hold the above beliefs often believe that none of these rights would be possible without:


Freedom

Self-Defense


Freedom

Self-Defense

Due Process

Personal Property

Limited Government

Individual Bodily Autonomy


This is not surprising to Americans, since these rights can all be derived from the US Constitution. While government violations of these rights have become tolerated (and even demanded), we think we should covet the rights we have because once taken away they can never come back. Our ability to drive cryptocurrency adoption around the world depends on these rights.


Not everyone needs to personally hold these beliefs to join Kraken, but they are a core part of our culture. You'll be exposed to them on a regular basis and expect to instill them in your decision-making at work.


Here are some examples of how these beliefs may affect the way you work and experience:


< p>We will fight back against government excesses

We will spare no effort to protect the personal and financial privacy of our customers

We may develop or sponsor open source software that empowers citizens to resist Corruption

We will seek to limit intervention in markets and restrictions on who can participate

We will dispute government agencies because outdated laws are unfairly exclusive

p>

We will engage in lobbying as a single issue donor in support of controversial politicians and legislation to advance missions that may harm other civil rights causes

We will lobby for controversial television Shows, podcasts, influencers, and events offer advertising and sponsorship if it furthers the mission

We can incorporate firearms and self-defense training into corporate events

We will allow public (but Optional) guns are discussed and filmed in chat rooms

We will not discriminate against Kraken people based on choices they make exercising their bodily autonomy


VII. At some point, you will be offended


If no one is offended, we either don't have enough diversity of thought or enough Communication transparency. We're breaking new ground, venturing into uncharted territory, and doing things that have never been done before. If it feels easy or comfortable all the time, you're probably doing it wrong. While offending people is not our goal, we recognize that it is inevitable in a global organization that optimizes team outcomes over individual feelings.


While we don't welcome smart bastards, Kraken is growing fast and we all understand that there is no time to gloss over every interaction, especially as many are based on Textual, lacking a clear tone. The ideal Kraken is thick-skinned and kind-hearted.


We acknowledge that when individuals come together, they form a beautiful melting pot - made up of very different social norms, worldviews, perspectives, preferences, expectations and sense of humor. In our global and diverse company, these differences are magnified. Our team members come from more than 70 countries and speak more than 50 languages, representing a wide range of demographics. Therefore, it is inevitable that there will be a variety of personal standards and principles in our company. We accept and celebrate the reality of this diversity.


Diversity cannot exist without 1) diversity of thought and 2) tolerance for different ideas.


We believe, expect or encourage Krakens to strive to never offend their teammates and/or be forced to conform to a society or culture where their most vocal colleagues Norms that lead to a significant reduction in our ability to build and celebrate diversity and inclusion. We also believe that overall Krakenite well-being, company culture, quality of transparency and productivity will suffer.


Sometimes as humans, despite our best efforts, we say the wrong thing or do the wrong thing. What matters is that we try not to offend each other, and we always try to be nice to each other. We seek to understand each other and our goal is to maximize effective interactions.


The basic principles of our communication are as follows:


We mostly communicate in English, sometimes due to language hurdles and varying levels of proficiency in more than 70 countries


Krakens are welcome to ask for (or deny) each other's personal language and communication preferences without getting it right, False or formal rules to impose obligations or subordinate one preference to another


Text-based communication is suboptimal in many respects. We do not benefit from tone of voice, facial expression, demeanor, and other indicators of the environment. We strongly encourage heavy use of emoji


We give each other the benefit of the doubt


everyone Take responsibility for your feelings


Being offended does not necessarily mean you are right


Being offended does not necessarily make you "hurt"


Neither words nor silence is "violence"


We say why we disagree and calmly challenge opinions with logic, reason, and better ideas


It is toxic for us not to say what others say hateful, racist, X-phobic, unhelpful, etc.


We don't ask for respect, but we encourage it


We assume ignorance before assuming malice


We always try to moderate discussions that become emotional


We try to resolve personal disputes 1:1, preferably via video call or chat.


Note: We comply with all labor laws and do not support illegal activity in the workplace.


VIII. Our mission is unique


We have no second mission, this It means that when we encounter some problems, the only basis for judgment is whether we will help realize our ultimate mission if we do this thing. For example:


Should we be paragons when it comes to stereotypical measures of team diversity? No.


Should we be role models in terms of execution, product and service quality? Yes.


Should we donate to Current Affairs? No.


Should we donate money to cryptocurrency research? Yes.


Should we make seasonal flu vaccination mandatory? No.


Should we empower good personal OpSec? Yes.


We believe that this weaponization of the financial system is immoral. The financial services sector is often forced to deprive people and organizations of unpopular views. In our day and age, being without financial services is like being without electricity. Our goal is to maximize representation and inclusion without supporting illegal activities. We will not proactively remove the status of controversial but law-abiding individuals or businesses. Of course, if the law changes, we will comply.


We do not allow room for cliques, infighting, or the pursuit of agendas not formally established by the company. We cannot allow ourselves to be distracted by petty disputes over first world problems while the rest of the world suffers from real humanitarian crises that we can help resolve. Not only that, but we are competing with other businesses for the same customers. This is not a lifestyle business. It's a grow and win or die business. This is...Kraken!


IX. A Global Vision Drives True Inclusion


Everyone is different, but in general, when you join a company, you are likely to assimilate. We value the unique perspective that each individual brings, no matter where they come from or what their background is.


Our recruitment is strictly merit-based, which means we look for candidates with the abilities, knowledge and skills considered to be best suited for the job. We then assess alignment with our culture and mission. With more than 70 countries and more than 50 languages in the company, we place a lot of emphasis on team cohesion. Merit-based admissions, rather than qualifications or vision, mean those who don't "fit the bill" have a better chance. During the recruitment phase, we cast our net as wide as possible to treat all candidates as unique individuals.


We reject the myopic view that "diversity" can be represented by a short list of distinct physical traits. Silicon Valley's view of the world's diversity is dangerously limiting, commodifying the individual, and a disturbing reflection of profound ignorance. From a global perspective, the diversity is limitless. We emphasize equality of opportunity, regardless of background.


In order to remain cohesive in such a diverse environment, we must acknowledge our own ethnocentric tendencies, grant grace, and embrace humility. Many Krakens have benefited from and struggle with Autism Spectrum Disorder (ASD). For others, English is a second, third, fourth, fifth language. Misunderstandings will happen and mistakes will be made. Fortunately, this is not a culture of honor, nor is it a culture of victimization. Kraken insists on a culture of dignity.


We are building products and services to benefit all of humanity, and we see our range of diverse perspectives as one of our greatest competitive advantages. No differences should be allowed to divert us from our mission.


While we do not focus too much on our differences, we encourage each of us to be uniquely ourselves. Some members of the team even choose to use pseudonyms instead of their real names, which is a good testament to the open platform.


We discourage requesting and providing personal and demographic information as it may be a burden to others or give the impression that we care about a Who the person is takes more than caring about their ability to raise the bar for the team. We pay special attention to this during the recruiting and onboarding phase, before someone really knows and trusts us.


NOTE: We are committed to eliminating all forms of discrimination against legally protected groups in every jurisdiction in which we operate.


X. The Key to Being a Kraken: Chivalry


In Work and Work Relationships Krakens that thrive, tend to have similar personality traits and exhibit similar behaviors. See the list below for what we encourage and reward, and what we discourage and avoid.


Kraken feels like a startup in many ways. Big company experience is great if you have the right attitude. If you're joining us from a late-stage juggernaut, it's really important that you have a deep-rooted belief that you don't have all the answers. Of course, neither do we ourselves, and instead we hope you will work with us to find out. It's always painful and never works when someone new to Kraken tries to build a process or solution without working closely with and listening to experienced Kraken folks.


Bureaucracy Must Die! We are determined to avoid the vicious death cycle of bullshit and bureaucracy as a company grows (i.e., more people and Meetings mean more support is needed, which leads to persuasion being rewarded more than building, causing builders to walk away and then do nothing). Therefore, we try to keep teams small, specify DRIs, disagree and commit (i.e., support and implement decisions as if they were your own), and avoid committees or consensus-seeking.


Kraken despises office politics (i.e., activities that involve the use of influence tactics to further one's personal interests). If you have worked in a large corporate environment in the past (even years ago), you might want to reflect on what behaviors, tendencies or habits you were exposed to (or learned by accident) and point out here not to do them .


What works:


Driven by purpose, reward, ability, etc

>

Humble

Team-minded person

A thoroughly transparent and informative communicator

Positive and determined attitude

Speaks simply and authentically

Inquisitive and encourages others' curiosity

Eager and appreciates critical feedback

Proactively draws attention to their mistakes or oversights , and take extreme initiative

proactively pointing out possible weaknesses in their work (in order to make the work stronger), especially when presenting the work to the group

for each Individuals are nice

Treats everyone on Kraken the same regardless of role, tenure or perceived level of power

Takes risks and is not intimidated by them Things that are good for business

Breakthrough thinking. Thirst for creativity and innovation, understands that leaps of faith are necessary, and understands that not all value can be quantified

First principles thinker. Seek to understand the root of problems and find new solutions.

Focus on speed

Break down and stay out of workplace politics

Extreme familiarity with computers, modern technology, the Internet and automation tools


What doesn't work:


Driven by ego or power-seeking

Arrogance, Pompous, or acting superior to others

self-centered, reckless, lazy

self-compassion or unconstructive attitude

lying or telling you Wants to hear

No curiosity and/or punishing questions

Speaks with a lot of corporate buzzwords, jargon or rhetoric (this may indicate that he wants to appear impressive impresses or conceals lack of knowledge)

Responds defensively to critical feedback

Coveres, denies, confuses, or "distorts" (distorts facts to make them more persuasive strength) any mistakes or omissions

Conceal possible weaknesses in your own work (so that others do not easily see areas for improvement), especially when presenting work to groups

Only Be nice (or especially nice) to those they could benefit from

Treat or talk to Kraken people differently depending on their role, hierarchical status, or perceived level of authority or power

Take no risk or take low risk on most or all things, no matter what is good for the business. This may be done to "play low" and "play it safe" or to maximize job security (although the outcome would be the opposite)

No interest in creativity, innovation, faith Leaps are uncomfortable and dismissive of values that cannot (or are not easily) quantified


Conclusion


Thank you very much for taking the time to read "Ten Commandments". Your reading habit will benefit you in your future work and will also benefit your growth in the encryption industry.


Corporate culture is something we take seriously because we believe that having a strong culture is necessary to grow as a competitive company and achieve our mission.


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