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An ape out of the jungle? Street Fashion Brand Primates on Solana

老雅痞

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Primates aims to create the next premier streetwear fashion brand akin to Supreme or Palace.

Original title: " Primates for Fashion Brands, another star project on Solana? "

Original author: Skye

This article comes from the WeChat public account: Old Yuppie

Since Okay Bears, Solana has launched many very good projects. Today we will take a look at another "ape" with a very good transaction volume recently.

Primates is a collection of 10,000 generative NFTs with a focus on community, fashion, and streetwear. The project boldly states that its goal is to create the next premier streetwear fashion brand akin to Supreme or Palace.

The project was launched at an unusual price of 4SOL, which was equivalent to about $120 at the time. Although the direct impact was that the floor price was lower than mint, the project quickly gained excellent market feedback and once ranked third on the OpenSea leaderboard. The transaction volume of more than 35,000 SOL made Primates second only to Primates in terms of daily transaction volume. At Bored Ape Yacht Club and CryptoPunks.

Blockchain: Solana

Release Date: June 14, 2022

Edition Size: 10,000 - Limited Edition

Traits: 6

Audit Status: Not Audited< /p>

Storage: NFT is stored on the Solana blockchain in the form of ERC-721 Token, and visual elements are stored on IPFS for immutable ownership.

It is worth noting that the current project party does not disclose the contract, which is very unusual, because the code structure and quality in the contract cannot be verified. This can lead to doubt and negative speculation.

In its official introduction, Primates claims to be a project built for the community, and the community is responsible for it. The goal of Primates is to create a brand that promotes the growth of the web3 space through community-driven businesses and collaborations.

Developers plan to collaborate with experienced fashion designers to release seasonal, limited-edition apparel products. The core audience of this brand is those who like to collect and resell street goods. Merchandising will also be a core feature of the series, as the developers plan to offer a range of goodies like skateboards, ashtrays, water bottles, and more.

Primates delivered strong financials despite tough market conditions, driven by unfavorable macroeconomic trends and falling cryptocurrency prices.

The trading activity of this series is very close to the standard pattern. The collection's sales totals were slower, reaching its peak trading day on June 19, five days after mint. In the days that followed, trading activity gradually fell back and remained on par with the initial week in terms of volume, not dying out entirely. This shows that there is still considerable interest in the collection. This is also confirmed by the bullish chart of the average price.

Just like Goblin Town and Wagdie, the founding team of the project party is completely anonymous. They do not have separate personal Twitter or Discord accounts other than their official accounts.

Although the founding teams of many encryption projects use anonymity to add a sense of mystery, although this has attracted many people to expand their imagination, but to some extent , in this gloomy market and running around, if there is no public figure to guide and interact with the masses, people will often easily have doubts and doubts.

The ape-themed NFT series is not new. Just talking about boring apes has spawned many works, and there are also many fashion-focused series. While the competition was fierce, what set the Primates collection apart was the project's purpose, which was, simply put, the specific goal of developing a street fashion brand.

They have a clear target audience, mainly attracting young people under the age of 25, and people who become collectors and resellers of trendy clothing. Judging from the publicity content on Twitter, the project party wants to emulate fashion brands such as Supreme and Palace, and plans to cooperate with experienced fashion clothing brands and companies such as Amazon FBA. A branch of the Primates brand hopes to influence it through Amazon FBA. extended to ordinary consumers. A strategic product line that complements the Primates brand of products and is a high quality competitor to the current offerings on the market. Profits will be pumped back into product research and development to expand the product line and compete in several different product categories.

Of course, the project party not only pays attention to clothes, but also includes other real items, such as pipes, water bottles, skateboards, lighters, ashtrays and so on. Some holders also receive a designer t-shirt, which functions as a proof of concept and showcases the holder's aesthetic.

It can be seen from all aspects of Primates' various platforms that the project party is a firm supporter of the concept of "community" , some activities closely revolve around the community. Discord channels feature prominently as the central point of the congregation. It has 187,651, or nearly 20,000 registered users, and the process of joining is relatively simple to allow as many people as possible to join. The community is active 24 hours a day, discussing, sharing fan art, and proudly introducing their new NFT purchases. There is also a channel dedicated to upcoming developments on the project.

The holder will have the opportunity to obtain the works of the exclusive holder and have early access to the released products. For Primates holders, this utility will drive demand for NFTs from fashion collectors/dealers who want more access to their favorite pieces. The project party will also integrate Solana Pay into the digital storefront, which will allow users to connect their own wallets and use the SOL in the wallet to directly purchase the delivered items.

In terms of intellectual property rights, holding Primates NFT has full commercial rights. Holders are able to develop derivative brands and more identity utility for their NFTs.

Summary

Like many other excellent works, the key IP of this series is apes , and trying to establish itself as a social brand. What sets it apart is the execution, the art and design level of the project has been well received by the market, with many buyers claiming to have purchased the Primate just for the art.

Finally, there are a few points worth noting that the development team is completely anonymous, and the smart contract address is not disclosed. Because the potential hidden dangers of the code cannot be verified, it is impossible to communicate with the development team if some problems and concerns are encountered.

As the old yuppie introduced in previous reports, some promising NFT projects turned out to be scams or ran away. A common feature of few projects is the imitation of successful projects like BAYC. I encourage every reader and friend to have a comprehensive understanding and choose carefully before investing in a project.