Written by: 0xLaughing, Rhythm BlockBeats

The crowd protesting outside the NFT.NYC venue on June 20
On June 20th, the NFT.NYC event, which was hailed by Coinbase as the "Super Bowl of the NFT World", was grandly opened in New York. Countless NFTs from all over the world Players come to "pilgrimage". Outside the venue, however, a group of "malicious" protesters were gathering. They held a variety of protest signs, the largest and most eye-catching of which was "GOD HATES NFTS (God hates NFT)".
This incident did not cause any bad effects, but someone immediately realized that it was a Fantastic opportunity worth the hype.

God Hates NFTs first tweet
short Two days later, on June 22, an NFT project called God Hates NFTs announced on Twitter that it would make these characters at the scene of the protest into an NFT series, claiming "just for the culture (just for culture)", And its "hype" road has just begun.
God Hates NFTs is an NFT series based on the characters protesting at NFT.NYC. One, the floor price once soared to around 1.8 ETH.
The background of the NFT market in a bear market makes it easy for everyone to resonate with the view of "God Hates NFTs" , the unique 4chan meme culture of the God Hates NFTs community is very easy to spread, and they can even use the number 69 to encourage its holders to place their NFT pending orders at 69 ETH, which achieves lock-up to some extent.
Founder SrPeters frequently mobilizes everyone in the Discord community to leave messages in the Twitter comment area of some well-known KOLs "Rumor" to promote and preach their own projects. Under its call, Sandbox bought 19 NFTs at a high price, and 2 of them were sold at the highest price in the series.
Character images, publicity content and other aspects may be suspected of plagiarizing the well-known animation "Rick and Morty "; the roadmap style is also suspected of plagiarizing the NFT project For The Culture, which aroused the dissatisfaction of the latter's founder Sibel; some people even questioned that the original "GOD HATES NFTS" idea was also plagiarized. Copyright and plagiarism issues made it highly controversial and sparked discussion.
The "Mr. Banana" system under development will sell "bananas" in the future To raise funds, plus part of the transaction royalties contributed by the team, use these funds to purchase BAYC, and reward these BAYC to its NFT holders in the form of a lottery. At the same time, this "banana" will be combined with the original series to generate a second-generation new series with a total of 10,044 pieces.
It can be said that a large part of the reason why God Hates NFTs can explode is due to the peculiar community culture behind it. "God Hates NFT" aroused everyone's sympathy, The 4chan culture allowed its community members to spontaneously create meme pictures to share, and eventually formed a "viral" spread.
God Hates NFTs NFTs are based on protest The characters on the scene are prototypes
At the very beginning, the "God" of this "protest" Hates NFTs” catchphrase resonated with everyone. In the context of the current bear market in the encryption market and the NFT market, these slogans make people think about the meaning behind NFT and the future prospects.
Many NFT players have lost money after entering this market, and they love NFT Hate again, the view of "God also hates NFT" that appeared at this time has its unique black humor, which resonated with many people in the bear market.
In 2001, 2ch (2-channel, the second channel), the most well-known online community in Japan, was facing closure. Some users from 2ch founded 2chan (Futaba Channel) as a temporary refuge. Later, 2chan developed into a sticker forum centered on discussions about ACG and otaku culture.
In 2003, a New York boy named moot started 4chan, an English-speaking community, on the model of 2chan. This community has contributed a large number of pop culture symbols, and the famous "Rage Manga" came from here.
The biggest feature of 4chan is "freedom" and "political incorrectness", where people speak freely , Output your own strange views.

A large number of holders place their NFT pending orders at 69 ETH
The God Hates NFTs community is full of "non-mainstream" views and adult content. Its founder, SrPeters, even used the number 69 to encourage its holders to put their NFT orders at 69 ETH.
Among all 5,022 NFTs, 2,373 of them are pending orders, of which 69 There are 1,885 ETH orders, accounting for 79.43% of the total pending orders.
There is no need to launch a lock system or use contracts to force holders, The unique God Hates NFTs have achieved lock-up in a sense only by community culture.
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About Gary Vee's Suspense Story Contest
On June 30 On the 1st, the founder SrPeters released a suspense story competition with the theme: "Why is the character behind Peters Gary Vee".
Gary Vee's full name is Gary Vaynerchuk, CEO of VaynerMedia and founder of VeeFriends.
Once the competition announcement was released, it felt like "there is no silver three hundred taels here".

Gary Vee followed another project with the same name
Someone Really found "evidence" and found that Gary Vee followed another NFT project called GodHatesNFTsToo.wtf. They are all "God Hates NFTs", and the "rumor" that "the big man behind it is Gary Vee" has been rampant for a while, but until today there is no actual evidence to prove that they are really connected.

SrPeters calls out to the community Let's leave a message to KOL
“How powerful is the God Hates NFTs community?” NFT KOL Hameer Hussain sent a tweet asking.
"How to show him? Everyone go give him 20 comments until He had to sell the house and join us."
With this kind of "getting hot" and " In the method of "familiarity", members of the God Hates NFTs community, led by the founder SrPeters, "harassed" several KOLs. Sandbox CEO Arthur Madrid is also on this "harassment list".

SrPeters calls on everyone in the community to leave a message for Sandbox CEO
July 3 at 21:00 39 points, the announcement uses a lottery incentive to call on community members to leave a message for Sandbox CEO Arthur Madrid.


Sandbox is declared "taken down"
Less than 2 hours later, Sandbox was declared "taken down". Transaction records show that The Sandbox Game’s official wallet bought 19 God Hates NFTs around 23:25, two of which were sold for 5.69 ETH and 3.69 ETH respectively, refreshing the highest transaction list for this NFT series.

Sandbox entry position
Sandbox entry message is in The spread of various communities made the market FOMO, and then the price soared all the way. The floor price soared from 0.45 ETH at that time to a maximum of about 1.8 ETH.
Suddenly, God Hates NFTs exploded, but there were also many doubts.

Adam Bomb Squad's "protest" campaign
In fact, The "protest" outside the NFT.NYC venue is a special flash mob event planned by the fashion brand The Hundreds for its NFT series Adam Bomb Squad, or a "fake protest".
The company’s co-founder, Bobby Kim, previously accepted Ad Age interview stated that this "protest" is to stimulate everyone's interest in NFT The discussion has injected some vitality into the recently turbulent cryptocurrency and NFT market.
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Bobby denounces God Hates NFTs
But after God Hates NFTs exploded, Bobby finally couldn't sit still. He tweeted: "I have nothing to do with God Hates NFTs, but it stole our design, and their success should be attributed to us."
The current NFT market is flooded with various Free Mint projects, "No Roadmap )” is no surprise. Similarly, God Hates NFTs is also a project that claims to have no roadmap, but it has once again been questioned for plagiarism.

The roadmaps of the two projects are very similar
For The Culture Sibel, founder of Sibeleth tweeted on July 3rd: "There is a project that directly steals our roadmap image ( Art) and our OpenSea description and more."
Contrasting the roadmaps of the two projects, "There is No F**king The words "ROADMAP" are strikingly similar to the style of graffiti. Even God Hates NFTs used the slogan "For The Culture" when they were announced. It can be seen that the condemnation of "plagiarism" is not groundless.
If you have seen an anime called Rick and Morty, then you saw Sneak Peak with God Hates NFTs is sure to feel affectionate as they are drawn in the same style.

The publicity image and NFT are very similar to the style of Rick and Morty
A netizen named Mr.Papi posted a tweet on Twitter questioning whether God Hates NFTs got Rick and Morty's authorization, but the response was blocked by the latter.
The well-known NFT project ProjectPXN has been deeply involved in the "plagiarism" storm before, and many rare designs It is very similar to the characters in the anime. After the drawing was opened, the price was cut in half. The project party had to choose to recast these suspected "plagiarized" NFTs and compensate the holders, and finally the accident was quelled.
So, are God Hates NFTs "plagiarism" or "homage"?

"Mr. Banana" system example diagram
The team announced that the "Mr. Banana" system is being developed to raise funds for all NFT holders with 20 Buy "bananas" at a price of US$/piece. Each NFT corresponds to a maximum of 2 "bananas". The total number of "bananas" is 10,044. There are two main functions in the follow-up:
1. BAYC lucky draw for holders
"Banana" will raise a total of 10,044 x 20 = 200,880 US dollars, which is about 183 ETH (calculated based on ETH/USD = 1100), and the God Hates NFTs project party It means that about 50 ETH of transaction royalties will be taken out, and a total of about 233 ETH will be used to purchase 3 BAYCs for a lucky draw for all holders.
2. Generate the second generation new series Bored Haters NFT Club
The holder can buy two "bananas" and The combination of 1 God Hates NFT can generate 2 Bored Haters NFT Club, which is equivalent to the second season of issuance, and the total number of Bored Haters NFT Club is also 10,044.
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Unique community culture, "viral" Meme, and KOL's "hotness", God Hates NFTs quickly gained popularity in the NFT market by virtue of skilled hype and marketing techniques Stand firm.
Facing the accusation of "plagiarism", God Hates NFTs did not respond. It is well aware that the current NFT market is an "attention game". No matter whether the discussion on it is positive or negative, maintaining a continuous voice is the most important thing. After all, it is just "For The Culture".
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