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Lens Protocol is online, have you interacted with these apps?

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What exactly is the Lens Protocol? How exactly do users interact?

Original author: 0x137, Rhythm BlockBeats

Rhythm BlockBeats news, the Web3.0 social protocol Lens Protocol developed by the leading DeFi protocol Aave team was launched on Polygon on May 18, and signed an open letter for the previous The Lens user provided an official channel for casting Lens domain name NFT, which caused a lot of discussion in the community. Still, many people don't quite understand what the Lens Protocol actually is. Is it an application or an infrastructure? How should users interact with each other?

What is Lens Protocol?

The development of Lens Protocol has been very low-key. It was launched as early as February this year, and many people didn't even know that it was the Aave team's own project. The original idea of Lens was to make a decentralized Twitter, but during the development process, the team's thinking about Lens' positioning became more in-depth.

The current idea of Lens is to build a decentralized platform, using the blockchain network to disperse the ownership of user content and accounts, so as to help Web3 developers create more decentralized "Twitter Killer". Of course, the reason why the team has such an idea is somewhat "personal grievances" involved. In April of this year, Aave founder Stani's Twitter account was blocked only for posting a joke about "joining Twitter as an interim CEO". potential market.

Profile NFTs are a key primitive of the Lens Protocol, these dynamic NFTs are composable, non-custodial, and permissionless. Users can use Lens Protocol to create an open Profile NFT and use it in any Lens-based application to replace traditional email addresses and usernames. Personal data, fans and attention information, original content, etc. created through Lens will be stored on the chain in the form of NFT, bringing more possibilities for the realization of value for content creators.

Ecological application and interaction

At present, Lens Protocol is launched on Polygon, and it is reported that there are more than 50 applications in the ecosystem. This article selects a few interesting applications to show you.

Lens Frens

Lens Frens is the Lens team's own app to search and follow Profile NFTs created by other users on the Lens Protocol. After entering the homepage of Lens Frens, connect the wallet to start searching and following. It is worth noting that some Profile NFTs need to pay a certain amount of wMATIC to follow.

After clicking into a Profile NFT, we can see the user's Twitter, OpenSea, Matic address and other links, similar to most social graphs.

Lens Frens is equivalent to the "original factory" application of Lens Protocol. The Profile NFT created and followed here can be used in all applications based on Lens, and no longer needs to be like traditional social platforms. One App One Number".

Lenster

Lenster is a decentralized social media platform based on Lens Protocol, where users can post content and comments, add components and join communities, etc. After entering the Lenster homepage, link your own Lens Handle to start using it.

Let's click to enter Stani's personal homepage first. Stani's Followers, Followers and Bio on the left, Stani's Lenster posts on the right. In the red box in the figure below, we can see the main interaction forms of Lenster, from left to right are Comments, Mirror (that is, retweet), Collect (that is, like and favorite).

The reason why it takes a different name from Twitter and other platforms is because these behaviors are all done on the chain, and these behavior data can also be deposited into the user's own NFT for future applications Scenarios are possible.

On the Explor and Communities pages, you can see the current hot speech content and communities respectively.

Phaver

Phaver is a mobile-based Share-to-earn social application, users earn money by sharing interesting and valuable content on the platform. The application is governed by the Phaver DAO, and the vast majority of ownership of the application will be assigned to Phaver's loyal users.

The Phaver mobile application is currently an invitation system, you can go to the project's Discord and Telegram to apply for an invitation code.

Iris

Iris is also a web3 creator platform, which combines the classic elements of platforms such as Twitter, Twitch, Tik Tok and Patreon, where users can share their own exclusive content , Develop your own community. After entering the homepage of Iris, link your Lens Handle to start creating your own Profile.

Interestingly, Iris allows users to set a subscription fee (priced in Matic) that other users must pay to start following.

Most of the content published on the Iris platform can only be seen by users who follow themselves.

Of course, you can also choose to make your own content public.

Clipto

Clipto is a decentralized video customization platform, where users can pay content creators to customize their own NFT videos. After entering the homepage of Clipto, link the wallet to start "submit video order".

Click to enter the creator's homepage, and you can see detailed pricing, videos shared by the creator in the past, and submit the deadline and specific requirements for video production.

Next, the user needs to fill in the specific address that accepts the video NFT, select the type of Token for payment, and provide their own bidding price.

Zilly

An application that assists in the development and management of Web3 communities and forums, Zilly has not been officially launched yet, but through the officially released Demo video, we can preview the future of the application interactive interface.

It can be seen that the community can manage and create community products, Meme, fan art and content output through Zilly.