Opinion: Discuss the "magic power" of StepN from the meaning of Web3 ecological revolution

Original title: " Experience and Prospect of a Pure StepN User "

Original author: Jason, H.forest Ventures

Written in front:

I am not a StepN "player", but a sincere and pure StepN user. The meaning of sincerity and purity here does not mean that I can boldly say that even if the value of all assets in my App is zero, I will accept it without any waves. As far as I am concerned, I will not be easily affected by the temporary abnormal data of the market and become hasty, panic and swing, nor will I introduce and recommend projects with a "CX" mentality to consolidate the "profit" field of my early users.

The main content of this article is based on the ecological value of Web3 and the quantification and pricing of data assets to discuss and extend the current charm of StepN and the huge potential in the future ( Even if its Business data & Funding round is enough to prove that it is already "valuable" now), in order to achieve the final ecological closed loop of Web3 Dapp.

Revolutionary significance and value of Web3 ecology

The paradigm of Web2 is user creation, platform ownership , platform control, platform distribution (value);

The paradigm of Web3 is user creation, user ownership, user control, protocol distribution (value).

From the above summary, it can be intuitively found that compared with Web2, the biggest change achieved by web3 is the transfer of ownership: from the platform to the user. Every day, users generate massive amounts of data on the Internet: such as written articles, registered accounts, uploaded self-portraits, etc., which are all value created by users - "digital assets". But unfortunately, under the traditional Web2 paradigm, the ownership of these "assets" does not belong to users, but is firmly controlled by platforms and giants, and the same is true for the benefits generated therefrom. Although the platform usually adopts some incentives to stimulate the incremental economy before it matures, when it grows into a giant, it will not only reduce the initial rewards for new users, but even increase the entry cost of the service provider to gain a higher ROI . Such business logic and style of play have long been commonplace in Web2, such as various food delivery platforms, online shopping platforms, taxi-hailing software, etc. that we are familiar with. But at this time, users at both ends of B and C have become dependent on it. Even after the revenue decreases and the cost increases sharply, everyone can only choose to compromise and accept except for a few complaints.

The emergence of Web3 has broken this situation.

Under the Web3 ecosystem based on blockchain technology, all data generated by user behaviors are owned by the user himself, and the agreement ( The agreement is executed by the code and is not controlled by the third-party platform), and the price is sold, and the user enjoys most of the benefits of the content created by himself. It is not difficult to understand and deduce theoretically that when a platform (community) returns the user's data "assets" to the user in the form of rewards through an agreement (code), the user will have a stronger motivation to build a more prosperous and active community. platform, this will be a process of positive feedback.

Under such a Web3 paradigm and vision, although the creation method and subject of data value will not change much, the attribution and distribution method of its ownership But there will be earth-shaking innovations. However, there is still a long way to go to realize the ultimate Web3 ecology in terms of underlying software and hardware technical support, user education, and even centralized government policy support, but the exploration of this revolution is already amazing.

Is user behavior data valuable?

Even under the Web3 paradigm, the original However, I can't help but think about a pre-existing question, what kind of digital assets are valuable? In other words, what kind of user behavior and data generated are valuable and worthy of distribution?

Even though I have just stepped into the field of Web3 and blockchain for a month, I already know that there are too many coveting users in this circle who are using the blockchain Nominal funds. Some of these plates attract users with the slogan that the platform and the community are owned by users, and call on users to actively contribute (time, money) in the community to rebate them. In fact, all interactions of users within the platform ecosystem, although “data” is created through Internet behavior, are almost worthless. At least, after breaking away from absolute digitization, the value consensus at the physical level is almost zero. Therefore, when I browse the upper-layer application Dapp of the blockchain, I often think about what kind of data behavior will occur to the users participating in this Dapp, whether such behavior has real value, and whether the formation of this kind of value consensus is sustainable. Whether the distribution of remuneration after the value is generated is reasonable, etc., is one of the dimensions to judge whether this is a pure Dapp and whether it will help realize the ultimate vision of Web3.

The magic of StepN

After that, I came into contact with StepN, a fast Out of the circle Move to Earn App. To be honest, when I first chose to use StepN, I was largely influenced by the friends around me and attracted by its high return rate. But the reason why I finally became a pure and sincere user is that I was gradually attracted by its "magic" in the process of using StepN, and I believed that it had a stable and long-term life cycle.

To fully popularize Web3 in the future, in addition to software and hardware technical support and market policy support, there is another very important step: user education. That is to say, let more Web3 and blockchain novice know, understand, and be familiar with Web3. At present, StepN, which is out of the circle at an astonishing speed, is spreading in the market and providing user education for the market. Although the interaction of StepN is not much different from that of Web2 products, the interactive behaviors of users such as moving, upgrading, and mint are all off-chain behaviors; Defi services are provided to users. Even though StepN does not directly provide users with blockchain science popularization through courses and lectures, the interaction it provides can indirectly guide users to learn and understand. Learning by learning is not as good as learning by doing, but learning by doing is even worse than learning by learning. In short, StepN is a door that welcomes and embraces web noobs and outsiders.

However, if it is only the astonishing out-of-circle speed and the surge in users itself, it is not enough to make me a "sincere and pure" user, because any capital Ponzi games or projects are accompanied by high growth and high expansion in the early stage. Although, from the current user profit model of StepN, there are many doubts claiming that this is a Ponzi project, but Ponzi is not completely derogatory in nature. When I saw the payment and income systems of pension insurance in various countries, I fell into deep thought? In fact, what makes me recognize StepN’s amazingness from the bottom of my heart is its current contribution to raising public health awareness, as well as its future breakthroughs in environmental governance, sustainable development, and carbon neutrality.

Moving, Running and other sports can promote human health itself, and the importance of improving human sub-health status, I will not go into details. A topic I would like to discuss more is the formation of people's habits and the promotion of the sublimation of ideas. Through StepN's reward mechanism, it is obvious that a large number of users start exercising day after day due to the attraction of rewards and rewards; and because of the setting of StepN's daily energy upper limit and recovery mechanism, each user's daily exercise is limited Time and at the same time "guarantee" that users will persevere in cultivating and adhering to exercise habits. Therefore, when a certain behavior of people is linked to money and interests in the form of positive feedback, people usually have a strong motivation to persist. Day after day, when the rate of return of StepN in the future may not be as good as the current one, there is reason to believe that the proportion of lost users will be much lower than that of traditional p2e games. Because good habits will sublimate personal ideas, when everyone insists on a fixed daily exercise time, the daily schedule will become more regular, and the body will gradually reveal healthier signals. Therefore, the subsequent positive feedback is promoted and promoted by health itself and thought itself, rather than absolute benefits.

The temporary earning benefits may promote the secretion of dopamine in the human body, making people experience the pleasure and stimulation of adrenaline surge; however, the accumulation of health and continuous improvement A healthy body and a comfortable and happy mood are the most valuable gains for users and the source of motivation for continuous exercise. Dopamine represents the pre-acquisition hunger, but endorphins represent the post-acquisition sense of satisfaction and accomplishment. Gains always make people hungry, but the harvested healthy body, healthy mind, and healthy lifestyle are satisfying achievements and surprises. Therefore, one of the highlights of StepN is to help people's health, habits and ideological achievements in the long run.

StepN Future Web3 Ecological Outlook

In addition, I am reading the StepN white paper about "Carbon offsetting "This part is especially exciting. On the one hand, I am infected by the structure of the project party. On the other hand, more importantly, I am looking forward to StepN's future actions in the carbon neutral market. This does not only refer to the income donation mentioned in the white paper, but more importantly, the collection of The ecological value generated by the user's individual behavior and data, and through the international carbon emission index market, the ecological value is reasonably realized, and finally returned to the user reasonably and fairly through the agreement. Such a complete closed loop will undoubtedly become a model of Web3 Dapp .

Image source: StepN white paper

The ecological value and significance of carbon neutrality will not be repeated here. A simple search for "greenhouse gas, the harm of the greenhouse effect" will be clear at a glance; It can be seen from a set of data: the global carbon market transaction scale will reach 229 billion euros in 2020. In addition, from July 16, 2021 when China officially launched carbon emission trading to the end of 2021, the domestic carbon market transaction volume in China will be nearly 80 billion euros. 100 million. At the same time, the carbon neutral missions committed by developed countries and major powers in the world will last at least until the middle of the 21st century. Therefore, there is still a lot of room for the development of the global carbon market in the future.

The carbon market currently has many branches. Taking my country as an example, in addition to the quota carbon market for participants to trade carbon emission quotas, there is also an inclusive carbon market In order to quantify the value of the public's low-carbon behavior and provide commercial (financial) incentives for it, the specific introduction is summarized as follows:

Carbon quota market:

-Participants: Large Industrial Enterprises

- Transaction Objects ( Value Quantification Object): The carbon emission quota allocated by the government to enterprises with carbon emission needs, which is the certificate and carrier of corporate carbon emissions.

- Mode of operation: Enterprises with a balance in carbon emission allowances can transfer their allowances to other enterprises through transactions, and enterprises with insufficient allowances can purchase allowances to fulfill the payment obligation.

Emission Reduction Carbon Market:

- Participants: Green, low-carbon project parties and industrial enterprises

- Transaction object (value quantification object): "Carbon Offset" that can be used to offset carbon emissions ".

- Mode of operation: In addition to purchasing carbon emission credits to add emissions to the carbon emissions of regulated enterprises, you can also purchase non-emission-controlled enterprises to use clean energy to The "carbon offset" formed by reducing greenhouse gas emissions is used to reduce emissions to meet the production needs of enterprises.

Inclusive Carbon Market (Core: Future StepN-related):

- Participants: general public, small and micro enterprises and families

- Transaction object (value quantification object): low-carbon behavior

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- Mode of operation: The low-carbon rights and interests of residents are reflected by the carbon reduction amount of residents, the public or small organizations, and it takes less resources or contributes to the construction of low-carbon cities Residents are given certain value incentives.

On the basis of the above, let's review the ongoing user behavior in the StepN community, and look at StepN's contribution to the entire "carbon neutral" cause.

In the past, the solutions for the "last 1km" were ofo and mobike, and the solution for the "last 2Km" may still be taxis. The former is very environmentally friendly, but it is not harmless. Energy saving and environmental protection are accompanied by huge labor maintenance costs, and problems such as illegal parking of bicycles and other public resources are new social problems; the latter is not to mention , not economical and environmentally friendly, let alone advocated. But after StepN appeared, some colleagues and friends around me chose Moving by body to solve the problem of "last X KM". Therefore, the exit and rapid expansion of StepN are of great value and significance to the ecological governance and sustainable development of the entire society. At this point, let us discuss in the second part of this article whether all user behaviors that generate data can generate value. The value of each user's data in StepN is self-evident. Ecology is valuable.

Since it is valuable, the next step is to quantify it, and finally to realize it.

The value generated by a single user through low-carbon behavior is indeed negligible, but when hundreds of thousands, millions, or even more users in the future strive to choose low-carbon travel When contributing to the ecology in different ways, when such a trend becomes a collective behavior, it is necessary to quantify its value. Therefore, if StepN can unite with a centralized organization to audit, evaluate and quantify the ecological value created by each user through Moving, and price it, and finally realize it through a subdivided carbon market, the business model of the entire platform, Product positioning will change. At the same time, the most important thing is that if StepN implements a recognized agreement through Token governance in the future, most of the income realized through "collective low-carbon behavior" will be distributed and returned to users in accordance with the agreement, or a coverter mechanism will be set up to use the income for return Purchase GMT and GST to consolidate the StepN ecology, which will form a complete ecological closed loop. At the same time, such a set of models will also become a model of the Web3 ecology, achieving real user behavior to create data and at the same time assign value by agreement, and this "value" is not limited to the consensus of "insiders" The physical world makes close connections.

Assuming that the above closed loop can run through, another question arises in my mind. When the user's moving behavior has a new value pricing dimension, how to ensure that the user's moving behavior is really contributing to "low carbon"? For example, runner A used to take a taxi for the last 2Km after the subway, but now he is willing to get up 15 minutes early and walk to cover the last 2km through stepn. Such low-carbon behavior is worth pricing; runner B used to have the habit of running for 30 minutes a day, Now while running, the mobile phone will open the StepN application. For runner B, it is obvious that its behavior is not purely "low-carbon behavior", and it is not worth the price. So how to distinguish whether the user's moving is "low-carbon behavior"? One of the solutions is for users to freely choose their own behavior patterns (such as: low-carbon behavior or daily exercise) before starting moving, but obviously this cannot meet expectations, because everyone has an incentive to choose "low-carbon behavior" to obtain additional rewards . Therefore, this is a pre-issue of closed-loop implementation, but perhaps the project party can ask users to submit and review their travel routes and time as one of the solutions, because generally speaking, users' travel needs are fixed time and fixed route . Of course, this review work may be centralized, but as discussed above, as long as the ownership and distribution of value are based on decentralization, it is a model of Web3.

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