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Where should GameFi go from here?

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The essence of the Emergence of the GameFi guild was to mitigate some of the drawbacks of centralization by creating a DAO organization

原文标题：《详细盘点 2022 可能爆发的热门游戏公会》

Original author: D-Tiger Resaerch Institute

preface

Play to Earn (P2E for short, also known as "gold making") is a concept of earning while playing. With its characteristics of quick access, low threshold and easy dissemination, Play to Earn has entered people's eyes quickly by taking the express train of Gamefi. It changes the traditional "Pay to Play" concept in the game industry and provides a brand new way of thinking for players. For everyone who loves and knows how to play games, this new game model of "low/zero investment, high return" has been widely recognized, especially in southeast Asia and other developing countries, more and more people began to try this "gold" model to earn income.

When it comes to "gold", you have to talk about Axie Infinity. The game mechanism is very simple and the drawing style is lovely. Players need to have at least three Axies (game characters) to form the first lineup, and then they can participate in the adventure mode or arena mode to fight and win SLP (Axie Infinity Token), which can be converted into cash to make money. Each Axies is a unique NFT that can be traded and bred. When the game was very popular, the price of Axie was high. Buying Axie to form the first lineup still required a very high cost for some players. For the other players, they have a lot of Axies, but don't have time to use them to earn SLPS, and playing on multiple accounts can be officially banned.

游戏公会应运而生。想玩游戏但缺乏资源的玩家称为 Scholar，公会为其汇集资源，Scholar 协助公会赚取 Token 并获得一定分成。此外，辅以一定的社区管理工作，Scholar 与公会间这种互惠互利，协同发展的关系，长此以往的良性循环，或将在 Play To Earn 经济中发挥举足轻重的作用。

Here's d-Tiger Research on the current state of gold play:

Popular guild details

List of guild information

2.1 Yield Guild Games

Yield Guild Games(YGG) 是目前链游打金公会赛道中的龙头，它以 DAO 的形式进行运营和治理，投资基于虚拟世界和区块链游戏的 NFT。YGG 的目标是将链游中应用的 NFT 资产价值最大化，它的协议通过智能合约实现自动化，通过 DAO 基于治理建议和 Token 持有人的分布式网络投票达成共识。

The YGG was founded in December 2020 by three co-founders: Gabby Dizon, Beryl Li and Owl of Moistness. Gabby has been in the mobile game industry since 2004, and moved into blockchain in 2018, launching Battle Racers and being recognized as a leader in the chain game industry.

YGG 目前已披露的融资有三轮，共 2092.5 万美元。其 Token YGG 在 2021 年 7 月上线，曾在 SushiSwap MISO 平台上进行 ID0，募集到了 1250 万美元。

YGG has always been socially active and has recently hosted multiple Spaces events on Twitter to answer community questions. In Discord, there are many channels and personas. In addition to the games YGG participates in and invests in, there are many other popular gaming channels, and members can freely choose which ones they like to talk about.

YGG DAO 的治理模式是以参与的游戏定制 SubDAO（子 DAO），例如：王国联盟（YGGLOK）和 Splinterlands（YGGSPL）等。每个子 DAO 都会有自己独立的经济模型和治理模型，但仍为 YGG DAO 整体贡献收入。子 DAO 有一名专属负责玩家，以便管理相应的游戏资产和 Token ，并可以从 YGG 财政部借用 NFT。不过当前 YGG 的管理方式还是比较偏中心化的，资产的挪用需要三名联合创始人中至少两位共同签署。

YGG, as the leading project in gold Guild, initially filled an obvious gap in the industry. YGG has grown to be more than just a gold mining association, but a multi-faceted entity that is part NFT Foundation and part NFT Agriculture. It can even be seen as a recruitment agency for virtual worlds, forming a scalable blockchain and crypto asset portal for players.

2.2 Merit Circle

Merit Circle is a metacosmic decentralized autonomous organization (DAO) whose mission is to build the metauniverse by changing the game and empowering people to be a part of it. The group, which was incubated by Flow Ventures, invests in the metasverse, including scholarship programs, purchasing metasverse land, and providing educational services to its own community.

The CEO of the team is Marco Van den Heuvel, who has been engaged in marketing investment. The other two co-founders are also the founders of private investment funds, which shows that the team has rich experience in investment. The team is comprised of people from all over the world who work in cryptography as well as other industries, giving everyone a better backbone to build Merit Circle.

其中 Merit Circle 采用公开透明的 DAO 治理方式，架构分为：MainDAO 和 SubDAO、以 VaultDAO。用户通过申请和获得 Axie Infinity 的奖学金或购买 MC 的 Token 加入游戏公会，成为 DAO 一员。

MainDAO is primarily operational; Subdaos ensure continuity and extensibility of in-game strategy; VaultDAO is about deploying revenue in different ways.

这种模式使得 Token 持有人能够在治理论坛上创建和讨论提案以及进行投票。

Merit Circle 的 Token 为MC，总供应量为 10 亿枚，除公开发售的 Token 之外，其他分配均设有锁仓或线性释放机制，初始的循环流通量为 7900 万枚 MC。且 Token 将在 Token 生成事件 (TGE) 中分发给 DAO 内的以下利益相关者：

Merit Circle can generate revenue in the following ways:

Building products and services; Lend the NFT to the player and get a portion of the game reward;

Early investments in games and infrastructure;

As of 2022-3-2, the guild has featured games like Vulcan Verse, Axie Infinity, Sidus Heroes, etc. The official Twitter following is 97.4 K, The Discord community has over 28K members and at least 4k of daily users.

At present, the company has obtained the support of many large institutions, and has also reached strategic partnership. The famous partners are as follows:

Merit Circle has invested in more than 30 projects to date, generating millions of dollars in profits and unexpected revenues, and will continue to explore various Gamefi options and build relationships in the future. The Merit Circle ecosystem and brand will be further developed in the future.

In addition, dozens of games will be released in playable versions this year, aiming to attract more gamers.

In just a few months, Merit Circle has become one of the biggest names in the industry and has built a large community with its scholarship program. The charm of decentralized community can be truly felt in Merit Circle DAO, which is the key to distinguish the Closed enterprise of Web 2.0 from the open crypto metauniverse of Web 3.0, and it is believed to bring a different future and development prospect to the game industry.

2.3 PathDAO

PathDAO is a decentralized community gaming association that aims to provide Scholars with career development and money making opportunities, complemented by in-depth research and community engagement and operations, to become an investment and management organization in the metasomes.

PathDAO's founding team has been established since October 2021, and it has been well established at present. Most of the team members come from Malaysia and Singapore, and have rich experience in cryptocurrency, blockchain, games and computer fields.

CEO Jansen Teng, who mined his first blockchain in April 2016, was also an early user of Axie Infinity and co-founded the Malaysian P2E Association with about 50 Scholars. COO Weekee Tiew and Chief Game Officer Wei Der Lim have both invested in DeFi, NFT, blockchain and cryptocurrency and achieved portfolio returns ranging from 15-40 times in 6 months. CTO Wei Xiong graduated from Imperial College London with a Master's degree in Computer Science. Worked as a developer and data engineer for tech giants, leading the design of NFT Art Port.

Its advisers, many from the fintech industry, have helped its unions become a mainstay in Malaysia and Indonesia.

As of 2022-02, PathDAO had over 5,100 "Scholars", mainly from Axie Infinity, Vulcan Forged, League of Kingdoms, Thetan Arena, Mini Royale and Pegaxy. Currently, we plan to collaborate with Illuvium, EmberSword, Angelic and 21 other games. The community has about 41,000 members.

A seed round from Defiance Capital, Merit Circle, LVT Capital, Stakeholder Capital, Master Ventures, and NewTribe Capital has closed for an undisclosed amount.

PathDAO 总计发行 1,000,000,000（10 亿）枚PATH Token ， Token 将分发给 DAO 的利益相关者， Token 持有者相应的也对 PathDAO 未来的发展拥有话语权。创世团队将在顾问的协助下，引导 DAO 的发展，直至社区最终成型，实现真正的去中心化。

PathDAO published Trands NFT: OurPath. In the context of East Asian philosophy, Path expresses the cognition of life through personal experience. Following this concept, OurPath NFT generation is novel and allows users to input insights of up to 50 words to determine the final diagram of the NFT. A total of 1,875 issues, as of 2022-03-03, total market value of 10.2 ETH, floor price of 0.012 ETH. OurPath, as PathDAO Trands NFT, conveys PathDAO's concept of seeking development and exploring forward for guild members.

In addition, PathDAO has positive interactions with other NFT communities such as Punk, BAYC, Genesis Cyberkongz, Mysic Axie, etc. PathDAO community members were involved as early builders.

Currently, PathDAO has announced the plan for the first three quarters of 2022, which is not limited to game services, but focuses more on community building, consulting and incubation of investment institutions, and ultimately hopes to transform Web 2 to Web 3 worldwide. However, its main markets are still In Malaysia and Indonesia, and the scale and influence of the association cannot be compared with YGG and Merit Circle for the time being. In the future, will PathDAO adhere to the positive cycle with Scholars, and gradually expand its global influence to achieve "diversified development"? Let's wait and see.

2.4 GuildFi

The GuildFi project is an interconnected ecosystem games guild that brings together games, communities, and NFT assets. The idea is to create an interconnected triad to maximize the benefits of players and achieve interoperability across meta-boundaries. In GuilFi, players can participate in quality games funded by guilds, play different modes, use guild tools, earn guild rewards, and more.

GuilFi Project was founded around 2021-8, headquartered in Thailand, with the team of Kenneth D.C. RON, Mirza Uddin, Thuat Nguyen, Ronald Koo, Calvin Chu, Tascha Punyaneramitdee, etc. Each member comes from a different well-known team. They are currently building the largest gaming social network in Thailand as a basis for developing the GuildFi project.

As of 2022-3-2, the conference's flagship games include CyBall, Axie, Summoners Arena and more. Its official Twitter community has 111, 4000 users, and its Discord community has 58K users and 6K or more daily online users. The project's popularity continues to grow.

The innovation of the guild is that it has its own Treasury Zone (accumulated wealth section), which is divided into growth fund, development fund, venture fund and other regions. In addition, the guild also has Tool Zone, which is used for user statistics of relevant game data and other results.

Launchpad is currently the first product in GuildFi's NFT zone. With high quality gaming partners, Metadrop Launchpad will offer users a number of limited NFT or initial gaming products. More assets will be launched in the future.

For the future, GuildFi has now completed phase1 and phase2, including launching a successful minimum viable product (MVP). The original platform and tools were created by Thailand's largest GameFi guild

- GuildFi ID: The GuildFi ID is the basis for creating an upgrade system for the player and the game. Track players' footprints and reward them based on their participation in the metasemes. In the long run, games can select relevant users based on different rankings.

- Guild Network Phase 1: GuildFi will start with multiple guilds in its Network to create a broader asset distribution, Treasury deployment and reach.

- GXP 奖励：玩家可以通过参与 GuildFi 上可用的游戏和任务来赚取 GXP，然后可以从 Token 奖励到 NFT Metadrop 分配中获得许多好处。GXP 还将有助于升级系统并确定玩家的排名。

- GameFi Tools: Tools are designed to help players around the world easily participate in the GameFi ecosystem. Players can use features like account management, seamless payments, and team management. At the same time, game creators can easily integrate their games with the platform and tap into the player community from the start.

- Metadrop Launchpad: GuildFi plans to partner with GameFi and support game launches. GuildFi members will be able to gain exclusive early access to a selection of games and a head start on some of the most promising GameFi's ahead of their public release.

Future upgrades and developments include: Advanced upgrade system, guild network, Scholarship Portal, BOY section features, and most importantly DAO (decentralized autonomous Organization)

GuilFi 总计发行 1,000,000,000 枚项目 Token GF。其主要用途包括治理、质押挖矿以及参与活动等方面。目前该 Token 已经上线了 Huobi、OKX、MEXC、Gate.io 等知名中心化交易所。

2022-02-21, GuildFi GF, Web3 game community, has more than 10 million pledges, TVL is $48,804 million, and APR is 374.82%. The amount of $GF pledge previously exceeded 25 million on 2022-02-20. The community encourages players to pledge and make long-term investments in GuildFi projects for mutual development.

Initial circulation supply: quantity sold on TLA

In general, GuildFi has grown to this size in less than six months as a game association, focusing on the selection and exploration of quality games and building a community with a high degree of consensus. Although there is still a certain gap between YGG and YGG, it is not inferior to YGG in terms of perfect functions and popularity, and its potential can not be underestimated.

2.5 but Avocado Guild.

Avocado Guild is a P2E Guild that offers NFT. By loaning NFT to bounty players, players can earn money by playing the game, which is then split with the guild. The guild also provides education and support for all bounty players.

Avocado was the first guild to reach 10,000 bounty players and is also very community-focused and committed to contributing to the local community. When a new bounty player enters a guild, there is a 50/50 split between player and guild. When player contributions become larger (SLP income, support for community activities, education, and contributions to guild management), guilds increase their share of player contributions. Avocado's immediate goal is to actually improve the lives of the guild's bounty players.

2.6 Good Games Guild

The Good Games Guild is a chain game Guild based in Southeast Asia that aims to create the largest virtual world economy by sponsoring players to participate in Games, investing in Games and earning in-game assets, and creating tools to enhance future Games and meta-worlds. The guild's goal is not just to invest in games, but also to build tools to help players manage their assets scattered across the game, and to become a game center that can provide players with a range of services from entering the game to cashing out their assets after the game.

Good Games Guild has an important mission: to be one of the largest game guilds in Southeast Asia, to be able to create a play to earn ecosystem for all Guild members, and to grow to be a pioneer in the development of the meta-universe.

Known team members include GGG's three co-founders, Aditia K. He previously worked for Commonwealth Bank of Australia and National Bank of Indonesia, with B. Essuryadi, and Wilsen T. He worked at Federal International Finance.

Good Games Guild has received three rounds of funding from NGC, OKEx, Chromia, LD Capital, and others, which not only provided strong financial support for GGG. Meanwhile, GGG has secured funding and partnerships for a number of games. Art platform to further expand the community and guild.

As of 2022-03-02, GGG guild has been running for 5 months, covering up to 30+ games, over 400+ active guild members, and over 100,000+ total members. It is believed that it will enter a new stage in the near future.

- NFT asset usage and monitoring, funds collected by GGG guilds will be used as game assets and become guild revenue. Some special items for game assets will be listed separately, such as in-game scholarships, in-game asset purchases/leases, etc. GGG will closely monitor and review these assets.

- NFT Marketplace, where GGG and guild members can sell and buy game-related assets, ranging from art items to in-game virtual assets.

- Good Games Mobile App is a Mobile App developed by GGG guild to help guild members check their achievements, rankings and rewards in real time. In the app, players can also convert their rewards into fiat currency-based assets that can be immediately withdrawn and deposited into their cryptocurrency accounts.

During the development phase, GGG will monitor the market and community response to ensure the product meets the needs of the market and guild members.

Good Games Guild 发行治理 Token GGG，总供应量为 100,000,000 枚。 Token 可用于活动奖励、平台支付与公会治理（参与社区的投票治理，发起社区提案等）。GGG Token 将在 TGE 后的 48 个月内完成线性释放。

此外，GGG 还推出了基于其 Token 的质押池，通过质押GGG Token 来获得更多的 Token 奖励，目前有两个质押池，分别是GGG 单币质押（33.01%）和GGG-BNB 的 LP 池质押（188.2%）

GGG differs from other guilds by introducing a real-time monitoring feature on mobile, allowing players to check in-game account rewards, achievements and even rankings anytime and anywhere.

2.7 BlockchainSpace

Blockchain Space 成立于 2021 年 4 月。于 2021 年 11 月经历了两轮融资共 615 万美元。并在 12 月份于 Copper Launch 平台上进行为期 3 天的 Token 公募，共募集到 1432 万美元。

2022-01-02, P2E gaming association BlockchainSpace has teamed up with ImmuneFi to launch a smart contract and blockchain bug bounty program that rewards up to $50,000.

2.8 GameFi Guild.

The Project of GameFi Guild was established at 2021-12-23. It is a cryptocurrency led community decentralized autonomous organization (DAO). This community has a relatively complete guidance system, as well as the corresponding governance capacity of enabling Guild partners and participants. Search for high quality game items from time to time to interoperate and guide guild engagement. The idea is to help users to participate in Gamefi games without barriers, to reduce the cost of participation, and at the same time to enjoy the fun of the game may be corresponding to the rewards of the game incentive.

As of 2022-3-2, the project is still not very popular. Only 500 people follow it on Twitter. In addition, the official Discord community has a small number of people. There are no Telegram and Medium media communities. The last official update on Twitter was more than a month ago, and there is no related financing news on the Internet, and the team information has not been disclosed.

As far as the current situation is concerned, we doubt whether the project will continue to operate. The poor publicity leads to the popularity problem and the continuous decrease of the number of followers.

Development and future

The concept of game guilds has been around for a long time, especially in online games. In the same way that people always want to live together, guilds started out as a group of players who got together and communicated via text and voice to form a community. Adhering to the concept of "someone will save you when you lose, and someone will help you when you fight", many game players have spontaneously formed and joined guilds to divide their roles and jointly maintain the development of the community. In this stage of guilds, players' stickiness to guilds is mostly based on the game level (cooperation, forming teams) and emotional needs (communication, resonance).

But as the game itself evolved, the nature of guilds changed. After the expansion of the association, the interest problem was gradually mixed, that is, the inflow and distribution of funds. As time passes, the contradiction between guild president and member interest allocation intensifies. From brothers who fought together and friends who helped each other in those days to the "leek" that had been cut off, members were unwilling to do so and began to think about how to solve the problem of over-centralization in the organization, and The association of GameFi came into being.

Web3 倡导「共建共享共利」，参照这个思想，GameFi 公会采用 DAO 的治理模式，提供加密货币教学服务，提供「scholarship（奖学金）」计划，即游戏道具租借服务，并发行自己的 Token 。 Token 持有者有权对社区发展建言献策并投票表决，信息公开透明，共享发展红利。这是 GameFi 公会的本质特点，也是与 Web2 阶段传统网络游戏公会的区别。

对于想玩、爱玩游戏但又缺乏早期启动资金与资源的玩家而言，公会与他们之间的关系需求是互补的。公会为其汇集资源，提供租借服务，并增加就业机会。若能实现长期良性发展，公会日益壮大，其中的每个个体都将是获利者。玩家则能以较低的成本畅玩游戏并从中赚取 Token ，在公会任职以解决自身就业问题，协助公会发展最终持币分润。

此外，公会与游戏间的关系也是相辅相成的，公会的发展更离不开整个 GameFi 赛道的发展。不同于传统游戏公会，GameFi 游戏公会的资金储备一般比较雄厚，所以强大的公会能够直接投资、孵化并支持整个游戏的运营。相比传统游戏行业以游戏为主，赚玩家钱的模式，GameFi 游戏公会让玩家更多的参与游戏设计，提升玩家体验感，增进玩家与游戏间的黏性，进而在经济利益划分方面做出一定的平衡。但现阶段，也难以避免需长期吸纳新用户以维持 Token 流通，NFT 资产的价值评价过于单一，社区投票中大户主导以及公会职业规划不明确等问题。

In the future, the Play To Earn model will continue To evolve To meet the growing demand for participating in virtual economies such as chain games and meta-universes. The essence of the Emergence of the GameFi guild was to mitigate some of the drawbacks of centralization by creating a DAO organization. However, if we only talk about the organizational model and economic distribution, without the support of high-quality games, game associations will inevitably become cryptocurrency online game associations.