How can NFT become the foundation of Web3 social?

Original title: "From Web2 to Web3, how does NFT become the foundation of Web3 social networking?" "

Original author: Andrew Beal

Original compilation: Deep Tide TechFlow

The inspiration for this issue comes from Several talks by @anonalyx, it's been a long time since I've been so excited about a topic.

This week we're talking about Web 3 social experiences. These ideas are very novel, and I believe that a lot of content will continue to be improved in the next few issues. Here's some background:

Web 2 social experiences (aka social media) refer to bringing offline life online, using photos or videos to record real life moments, and then put them on social media platforms for others to consume, like and comment on. It's like a personal reality show, with material from our real lives.

With the development of Web 3 and Metaverse, the era we live in will change in the future: our virtual life (what we do online) and our Our real life will be just as interesting, recorded and shared, and even more interesting than our real life. Web 3 social experience is based on this.

Spoiler: NFTs are stealing the show.

Let's zoom in a little closer...

From Web 2 Social to Web 3 Social

Think of the similarities between platforms like Instagram, Youtube and TikTok. After summarizing, it can be found that they are all digital platforms for sharing real life. We can share vacation selfies on Instagram; upload a recorded parody video on Youtube; post a choreographed dance video with friends on TikTok.

All of this content is based on things that happened in real life. Social media allows those who are not there, who have not experienced it first-hand, to experience our real lives. In other words, our real lives are fodder for Web 2 social media content.

Another interesting aspect of social media is the use of visual materials. With the exception of Twitter, every major social media platform can’t do without visuals. Why is this?

Photos and videos are the tools we use to capture real life moments so we can share them with others. It's the only channel we have to show our lives to those who aren't around us.

Visuals are also our way of proving that things happen. They are evidence. It goes without saying that our entire social media content forms the basis of our online reputation. As long as I show you a bunch of great pictures and videos of my life, you will believe that these things actually happened. What you think of me is based entirely on these pictures and videos.

We take shareable moments, make them into a slideshow, and show the world on our Instagram page or Youtube channel. These are the collections of our carefully curated life.

Now let's summarize Web 2 social media:

1) Our real life as material

2) Based on visual materials (photos, videos)

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3) Curated to present the version of our lives we want others to see

Now, we are transitioning to the next era: our Our virtual lives—what we do online—are as interesting and documentable as our real lives. We can own virtual items; we can earn virtual credentials; we can work for DAOs; and we can create a brand and audience based entirely on our own virtual events. The next generation of social platforms will be digital tools for sharing our digital lives.

If real life moments, experiences and properties are the material of Web 2 social interaction, then virtual moments, virtual experience and virtual property will be the material of Web 3 social interaction.

So how do you document these digital moments, experiences, and possessions?

The answer is NFT.

NFT, the foundation of Web 3 social

If you recently read an article about the Metaverse article, you're likely to find a futuristic, video game-like world drawn in it, basically the same as Ready Player One. In the article I wrote about the Metaverse last year, I used the image below. Dozens of other magazines and websites use this image in their Metaverse articles.

The thing is, the Metaverse in today's world doesn't look like this. The current Metaverse experience is still an Internet experience, which is mixed with some Dapps and NFTs. We still have to stare at a 13-inch screen and rely on 2D graphics and web app interactions to get everything done. We haven't achieved a fully immersive virtual reality yet.

However, even without a fully immersive experience, we can already begin to create the assets that populate these virtual worlds. NFTs and their associated images are the first generation of Metaverse visuals.

If you’re wondering when the transition to Web 3 social will start, it’s when NFTs become the PFP (avatar) on Twitter. A seemingly silly, innocuous act that marks the beginning of a new phase of socializing.

This is the first time that people are showing their virtual lives on social media platforms instead of real ones. The NFT’s visuals would say “I own this thing” to viewers, just as a photo of a new sports car says “I own this thing”.

Before ending the introduction of this trend, we have to remember an assumption - more and more network behaviors and achievements will be expressed in the form of NFT in the future . I've called them microcredentials in previous installments, but more broadly, they're a way of documenting our virtual lives. Think about it, many fragmented memories of life have slowly faded over time. But when you see a photo, your mind immediately flashes back to the original place and time. NFT can not only prove that I own this, it can also mean "I did this" or "I am there".

Just like I post photos on Instagram, I will proudly display NFTs in my wallet in the future.

This is the future of NFT. They are not only tools for recording digital property, but also digital behavior. The social equivalent of Web 3 is a photo

The most valuable members of every online community will use NFTs as a token of their reputation. If you are a seed investor in a new startup, you can get an NFT; if you are a member of an exclusive DAO, you can get an NFT. Everything you do, especially what you do better than others, will be represented by an NFT. And then within those communities, you'll be recognized, you'll have a status above everyone else. This is how the online status game plays out in Web 3.

But what if I don't want every aspect of my virtual life to be publicly accessible? Currently, this is the default. Anyone can view your wallet address and what's inside. In Web 2 social networking, I have to choose what to share. With Web 3, everything is already shared online. So planning becomes even more important.

Planning

Here's an interesting thought experiment: imagine a Metaverse version of Instagram that would what it looks like. You can't share real-life photos, so what can you share?

How about sharing your avatar, digital art, and other NFTs you earn (which can represent anything)?

You can do this proof of concept by connecting your Metamask wallet with Opensea and viewing your "profile". All your NFTs are displayed in a gallery view and "I think" are arranged chronologically by acquisition date. NFT Galleries are the first generation social media archives for the Web 3/Metaverse.

Currently, the NFT gallery displays every NFT in the wallet. However, when we have hundreds of NFTs in our wallets, the question becomes "do I want to show them all?" Since we can spend hours curating and editing the content we share on Instagram, so naturally It can be assumed that we have the same sense of choice and self-awareness about NFT galleries.

The next generation of NFT galleries will have improved curation—the ability to hide, sort, sort by community, and more. Keep an eye on Islands.xyz.

The real progress, though, is when you can discover and connect with others. That is, real social interaction. There is not a good case yet, but projects like Context and Zapper will definitely become top in the future. The former updates the news of NFT transfer and sales activities in the form of "news feed", and the latter is also making new progress (see screenshot).

Last

Image-based NFTs are just the beginning. We're not quite living in a virtual world right now. But you can imagine a day in the future where we might post a video of our avatar dancing.

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