Interpretation of Metaverse, NFT, and Zhixin Chain's current situation and future development by Tencent Cloud Blockchain
Original title: "Practice and Thinking of Digital Collection Related Business of Zhixin Chain"
Original source: Tencent Cloud Blockchain
What is the Metaverse?
There are a thousand Hamlets in the eyes of a thousand readers, and the same is true for the Metaverse. Let me talk about my personal understanding of the Metaverse, the English name of the Metaverse It is called Metaverse, which is different from the current real universe. The universe is a physical universe composed of atoms, and the Metaverse is a digital universe composed of bits. Currently, we are engaged in life and production in the physical universe, where our assets, interpersonal relationships, etc. are located. This will also be the case in the metaverse in the future. We will engage in production, creation, education, etc. in this digital universe, with our brand-new interpersonal relationships and ever-changing digital assets.
Is the Metaverse a digitization of the real world or a digital world Realize?
The digitalization of the real world is just a simple digital twin, moving offline to online Obviously, the metaverse is not that simple. This kind of world is closer to the "Ready Player One" filmed by Mr. Spielberg. There are a lot of IP content that originally only existed in the digital world, and they coexist in a digital space. The characters and props are given to interact, including social interaction, games, creation, management, etc. Through the advancement of various information technologies, the digital world is realized, so that everyone can truly live in the digital world. Therefore, compared to the digitization of the real world, I personally think that the Metaverse should be the actualization of the digital world.
How to understand blockchain?
The realization of the digital world requires a lot of technical support, and blockchain must be the core support for the realization of the digital world. why? There are two reasons:
First, the blockchain realizes the private ownership of digital assets through technology, which will greatly motivate users to engage in value creation;
In the current information Internet Under these circumstances, it is difficult to achieve asset-level confirmation of a specific digital content, information is copied and modified arbitrarily, piracy is rampant, a large number of digital copyrights cannot be protected, assets cannot be protected, and income cannot be guaranteed. Incentives are insufficient, and the creative market cannot truly flourish.
After the birth of blockchain technology (Bitcoin) in 2008, its very important significance lies in the realization of the confirmation of assets and the clear identification of assets Ownership is very important. This is also the core foundation of our market economy. As the saying goes, those who have permanent property have perseverance. The private ownership of assets guaranteed by law in the current society encourages people in the physical universe to work hard in production and creation, forming a prosperous society. market economy. The same is true in the metaverse world. Only by ensuring the private ownership of various digital assets through technology and laws can people be able to stimulate people's production and creation in the metaverse, and in order to realize division of labor and cooperation in the metaverse, improve productivity in subdivided fields, and form a variety of Occupations in the metaverse, thus generating a large number of digital assets and digital goods for consumption and entertainment by more multiverse residents.
Secondly, the blockchain can realize value (asset) circulation tending to zero marginal cost, and promote the free flow of metaverse assets.
The greatest value of the Internet of Information lies in the fact that information flow tends to zero marginal cost through the TCP/IP protocol, so that we have the current ecology of the prosperous information Internet.
Blockchain will serve as a new protocol, a An asset-oriented protocol, which will realize the value (asset) transfer towards zero marginal cost. In the future, whether it is task skins, pets, game props, land, etc. in the metaverse, all are personal assets, and these assets can be realized in the metaverse. Quick turn around. For example, A makes a certain prop and sells it to B for use in various scenarios, and B can sell it to demand C after processing. Extremely low-cost transaction friction and sufficient transaction markets will bring about a prosperous digital economy in the Metaverse.
How to understand non-homogeneous token technology (NFT)?
After talking about the blockchain, let’s take a look at what is the non-homogeneous token technology based on the blockchain?
NFT is a blockchain-based bookkeeping technology. Colleagues said that in China we should not call it this way, it should be called NFA, NFC, etc. In fact, in my opinion, it is just a technology, and the name is not so important. The important thing is how we use it in a compliant and legal framework. A technology to develop our own digital economy and value network.
Non-homogeneous token technology is a bookkeeping technology. What account is it? Remember the assets. The core of human assets can be abstracted into two categories, one is non-homogeneous, this type of asset cannot be split, and two pairs of differences cannot be equated. Bookkeeping, common non-homogeneous assets include physical real estate, land, etc., digital bill contracts, copyright patents, etc. One type is homogeneous assets, which refer to assets that can be split and exchanged at equal value. These assets can be recorded using FT (Fungible Token homogeneous certificate) technology. FT assets include physical ( currency, gold), digital (digital currency, debt stock, etc.).
The biggest feature of non-homogeneous token technology is high efficiency and low cost. When it comes to low cost, everyone may have a perception that the blockchain is actually a transaction system with a low cost due to its redundant storage and multi-party consensus. In fact, what you see is just a very simple technology Cost, the technical cost of the blockchain is insignificant compared to the transaction cost in our current society.
The transaction cost in our life is very high, Mr. Zhang Wuchang has a book As described, the composition of transaction costs is very complicated. Mr. Zhang described: "Transaction costs can be regarded as a series of system costs, including information costs, negotiation costs, costs of drafting and implementing contracts, costs of defining and controlling property rights, supervision The cost of management and the cost of changes in institutional structures.
In short, includes all costs that do not directly occur in the material production process." In other related materials Among them, Mr. Zhang estimated that in the current society, our transaction costs account for close to 50% of the transaction target amount. This 50% of the costs are all used to ensure the smooth progress of a transaction. These costs may be greatly reduced by blockchain technology. Just like before the birth of the information Internet, our communication costs were very high, and the telephone charges per minute were very expensive, but under the information Internet, our information exchange costs are infinitely close to zero, based on the value of the blockchain The same is true for the Internet, we will optimize the transaction cost of assets to a very, very low level.
What is the relationship between the three concepts of metaverse, blockchain and NFT?
The Metaverse in our imagination is like an iceberg, the part we see is only the tip of the iceberg, and the invisible part is very important Personally, I roughly divided the Metaverse into three layers: the front-end presentation layer, the value transmission layer, and the technical support layer.
Front-end presentation layer, as Mr. Spielberg took "Ready Player One", we can enter this gorgeous digital world that we can see and feel through hardware devices.
Value transmission layer, using homogeneous pass (FT ) or non-homogeneous token (NFT) and other blockchain accounting technologies and DID (distributed identity) technology to realize the confirmation and circulation of a large number of assets in the Metaverse.
Technical support layer, with high-performance communication technology, cloud computing Technology and display technology together constitute the technical support of the Metaverse.
First of all, I throw out a personal point of view, the metaverse without blockchain is extremely For big risks, you can think about it. Under the current information Internet, the APP application made by a company is a centralized data maintenance model without blockchain. In theory, the data in the application can be used by the company. If it is modified, the user's APP account can be blocked, and the user's social relationship can be eliminated. This is the current status of our web2.0 information Internet. Centralized data maintenance is likely to bring about the problem of evil, and there is a greater risk of uncertainty.
The importance of metaverse in the future can be equal to or even exceed to some extent In our current physical universe, the metaverse will carry more assets, social relationships, life time, etc. of people. The center of gravity of our production and life will shift to the Metaverse. Think about it, everyone, if such a digital world is centralized, it is extremely risky. If a company wants to do evil, they can completely clear your assets, restrict your expression, and eliminate your interpersonal relationships. This is a very scary thing. You can think of your current interpersonal relationships in the physical world, What a dire consequence of assets being wiped out.
So the realization of the digital world requires the technology of blockchain to realize the confirmation of digital assets , to realize that the data belongs to the user himself (whether technically or legally), through DID, the privacy of your account belongs to you, and your identity data belongs to you.
Simply put, in the digital world, information can be erased, and in the future metaverse information It is not allowed to be erased, because the universe must comply with the most basic laws of physics, such as time flows in one direction, and what happens cannot be modified. damage. The blockchain happens to be a "one-way flow of time" and tamper-resistant information technology, so the blockchain must be the core supporting technology of the Metaverse.
The implementation case of Zhixinlian in the digital collection business track
Finish the macro Concept, take everyone to take a look at some of our business-level implementation cases.
Zhixinchain is led by Tencent and established with a number of credible institutions The compliant and open alliance chain, the pilot open to the outside world the underlying capabilities of digital collections based on non-homogeneous token technology. At present, there is a relatively prosperous small Internet of value ecology on the Zhixin chain.
Zhixinlian has supported more than a dozen digital collection projects, providing QQ music, Red Book, Kugou, China Literature and other partners support digital collection product solutions.
QQ Music, established a digital collection platform for QQ Music, on which Mr. Hu Yanbin released The first digital collection of music. In addition, the Tencent Magic Core APP built a digital collection platform based on the Zhixin Chain. The Dunhuang Research Institute and Tencent joined hands to do online public welfare activities. Cave 156 has never faced the online world before, and it is very meaningful to use new technologies to vigorously promote excellent traditional culture.
The scene of Tencent's internal corporate culture, if there is a circle of friends from Tencent students, Everyone may be swiped. On the occasion of the 23rd anniversary of Tencent in November this year, we distributed unique and unique digital penguin collections to each of Tencent's 70,000 employees. There are thousands of people, and each digital penguin has a different rarity. There are 6 attributes, very cute, and it sparked a huge buzz among the staff.
In the past, everyone asked our team what is blockchain and what is non-homogeneity Token (NF)T is not asked now, everyone knows it. The application of digital collections makes the blockchain truly break the circle and enter the field of vision of C-end users.
In addition, Xiaohongshu and Zhixin Chain have also established a good Cooperation, Xiaohongshu has jointly built a digital collection platform based on Zhixin Chain. The entry priority of Xiaohongshu is very high. If you have collections, you can see an R-Space entrance on your personal homepage.
In the past, everyone said that Xiaohongshu is full of exquisite brothers and sisters. Show all kinds of delicious food and fun things, and soon these users will start to share digital figures, digital collections, and digital goods. This is a very good scene, and Xiaohongshu is also a very suitable platform for digital collection business .
The domestic NFT business pattern and the significance of digital collection landing
In the development of Wbe3.0, we are almost completely behind the West, but fortunately we have seen the domestic market become active on the NFT track, At the beginning, our Chinese power is coming to an end. The value of web3.0 Internet China is not absent. The current domestic situation is that big companies are running ahead, and startups are chasing behind. Giants such as JD.com, Alibaba, Baidu, NetEase, Weibo, etc. are all absent. , and we were also pleasantly surprised to see that a large number of start-up companies began to pour into this track. With good VCs and good entrepreneurs, China's Web3 has a promising future.
Tencent Cloud Blockchain will actively provide points for all friends Praise, in our opinion, under the Web3 track such as digital collections and Metaverse, everyone is far from the state of starting to compete, and is still in the stage of a lot of market education, user education, and concept popularization. Every partner who enters, every company that enters, and every individual who contributes to China's value Internet, we should give them a thumbs up.
Among them, Alibaba has done a good job in the direction of digital collections. During Double Eleven sales, many luxury brands were promoted to issue digital collections. Users bought physical products of the brand, and the platform added digital collections, which largely drove physical sales. This is a very good marketing scenario. There are many places to learn from.
The compliance of digital collections is of great significance. This is the first time for a domestic alliance chain Bringing large-scale compliance assets, assets are very important to the chain, China's blockchain has large-scale compliance assets, just like fish with water, which has given birth to an active blockchain ecology, such as With conferences like the Metaverse Summit, companies from all walks of life have participated, including interactive entertainment, content, IP, technology companies, etc., and everyone will contribute to China's Metaverse and Value Internet.
Therefore, I personally prefer to set 2021 as the first year of blockchain in China, Because the domestic blockchain began to find the right direction for implementation this year, what was the domestic alliance chain doing before? We are using a closed blockchain to solve a specific problem and pain point. We are doing certificate storage, traceability, and struggling with data. It is very hard and embarrassing, which will make many people doubt the blockchain. Is the chain worthless? Is the blockchain a false proposition?
In fact, it is not, just because we did not find the right direction, I have a new one recently According to the understanding, network technology can be roughly divided into the information Internet with the TCP/IP protocol as the bottom layer, and the value Internet with the blockchain protocol as the bottom layer. The essence of the information Internet is to realize the programmable "information". In this way, we have an easy-to-use APP service, and a large amount of information content distribution and consumption. The essence of the Internet of Value is that humans can program the object of "assets". Therefore, digital collections have appeared, and Uniswap on the Ethereum network has appeared, a transaction protocol that can carry hundreds of billions of yuan in transaction volume in 500 lines of code. Therefore, the previous embarrassment is that we are using the technology of the value Internet to solve the problem of the information Internet. The blockchain should not be regarded as a tool, but should be regarded as a piece of soil. When we cultivate new flowers and plants on the soil, when we cultivate flowers and plants, we must think that the core is "assets", and assets are blocks. The "bull nose" with the chain falling to the ground.
Now that we have found a compliant asset, we finally found the right one and started to Explore the value Internet with Chinese characteristics under the direction.
NFT technology can also be applied in more other scenarios
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But is it enough for the value Internet to have digital collections? It is far from enough. This is only the very early stage of the implementation of non-homogeneous token technology. It is the first stage. There are still many scenarios for us to do in the future.
For example, interactive entertainment, currently the game is the largest in the online world However, the user bought the props with money, and the user agreement stipulates that the game props do not belong to the user but to the company. This is the status quo in the bit world (digital world), but not in the atomic world. In this way, I spent 8 yuan to buy a water glass produced by your assembly line, and this water glass must belong to me.
There is a dilemma in the digital world, we do not have a suitable technology to mark a digital content Ownership, now with blockchain technology and NFT technology, we can finally mark the user's ownership of a certain digital asset at low cost, and the product that the user buys with money, even if it is a purely digital product, will All his own. Therefore, once the property rights marking and transfer of digital goods are realized, there will be many interesting changes in interactive entertainment or in the game ecology:
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(1) Users will have a sense of gain and real benefits. After the props belong to the user, they will play games under the framework of compliance in the future and play the game props at a high level , a richer player who buys props can legally obtain the due income, which is also a play to earn mode.
(2) Chain-based game props can be transferred between multiple different games , this kind of interactive entertainment ecology will become very meaningful. Imagine opening up multiple games, everyone’s props can be circulated in multiple games, and different IPs can be in the same digital space (same screen on the same screen) )Appear. Isn't this Mr. Spielberg's "Ready Player One", a large number of IP contents from different worlds appear at the same time, but we don't have VR glasses and helmets for the time being. AR and VR are productive technologies, and there will definitely be a day of technological breakthroughs, but blockchain production-relational technologies are difficult to understand intuitively, and have anti-common sense and anti-intuitive characteristics. Therefore, this type of technology should be reversed. To go first, there must be a strategic layout. At the same time, productivity technology must be built on the infrastructure laid out by relational technology.
So, we believe that interactive entertainment will be an important direction for blockchain technology to break through the circle. The scenarios described above are all achievable within a compliance framework.
In addition to game props, rights certificates, various tickets, movie tickets, membership cards, Domain names, trademarks, etc. can all be marked with non-fungible token (NFT) technology.
We are also communicating with some financial institutions recently, they have a large number of compliant financial assets, See if it can be placed on the blockchain for compliant on-chain, and then circulated under the compliant framework after on-chain.
For example, insurance policies and financial contracts are very easy to discard and tamper with in the traditional paper format , if it is carried by means of informatization, the circulation is very limited, and what is put on the chain to open up is the online ecology, which greatly improves the efficiency of finance, which is a very good scenario.
Introduction to Zhixin Chain
A brief introduction to Zhixin Chain, now the goal is to become A compliant, open, applied, and low-cost open consortium chain, the service is divided into two parts:
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Chain services, including certificate deposit service, NFT service, KV service, copyright protection, copyright transaction, DID service. In Q1 of 22, we will support user-defined deployment contracts. Currently, we support docker and EVM contracts. We also support wallet clients under compliance frameworks, access chains, and even gas billing models, as well as full-name blockchain accounts. model.
Cross-application transfer of digital assets based on Zhixin Chain ecology
There will be many interesting web3 applications on the Zhixin chain, and they will have a good chemical reaction with each other. The application based on the unified protocol on the chain is Interconnection can be realized in two dimensions of user identity and user assets:
(1) Identity connection: The blockchain account is bound to the user identity, and the identity of the chain layer can be connected at the application layer.
(2) Asset/Data Connection: Based on a chain Multiple applications, to some extent, are similar to multiple applications using the same database, so user assets as core data can also achieve multi-platform interaction. At present, Zhixin Chain is promoting the ability of "transfer of the same name". For example, I have my penguin digital collection on Tencent's internal digital collection platform, which can be transferred to my little red book digital product platform, thus realizing digital assets. cross-platform flow. In the traditional web2.0 and chimney mode, it is extremely difficult to connect data and assets between applications. Therefore, the cross-application flow of assets and data is also a manifestation of the superiority of web3. This scenario is of great significance.
For example, there are many users on Xiaohongshu APP, I hope to find a partner on it, come Go to the homepage to see personal digital collections, such as digital artworks, digital certificates of public welfare donations, Tencent Siqing digital penguin collections, etc. Digital collections based on non-homogeneous token (NFT) technology cannot be counterfeited, so Digital collections can more authentically identify identities, so that users on Xiaohongshu will have a clearer and more authentic understanding of individuals, and authenticity and transparency may help faster blind dates.
Little Red Book/Douyin will have a lot of users who post cars and luxury goods, Content consumers actually don’t know whether these luxury goods are rented or borrowed. If there is a digital collection of this car on the homepage of the UP owner at this time, it proves that you really have this asset, thus proving that you are in some aspect of identity. Therefore, there can actually be many interesting scenarios under the compliance framework and non-trading scenarios.
Recently, we are also thinking about a scene, making NFT movie tickets, and now many people do not have After watching a movie, you will comment on Douban at will, which will greatly affect the word-of-mouth of a movie or a certain content. In the future, if you need to write movie reviews, authorize the platform to query your digital collection of movie tickets. Some of them have this ticket It proves that you have watched the movie before you can write an effective movie review. In many scenarios, blockchain technology makes data and information more credible.
In the game scene, prop assets based on non-homogeneous token (NFT) technology are real After belonging to the user, it can realize the transfer among multiple games, realize the real "Metaverse", and realize the same-screen entertainment and competition of multiple IPs on the same screen. After the ownership of the props belongs to the user, the user will also vote with his feet to go to the game platform that really gives him more sense of gain.
A user privacy identity system based on Zhixin Chain
Recently, we are promoting the construction of Zhixin Chain The user privacy identity system of Xinlian and the information Internet of Web2.0 are chimney-like. Each application will independently obtain the user's identity and data, and the cost of connecting with each other is high.
But under Web3.0, regardless of the legal level, At the technical level, user data, user assets, and user social relationships should all belong to the user. We must protect the private ownership of data through legal and technical means.
How to do it? ZhixinChain is launching a compliant blockchain wallet (temporarily does not support the transfer of different names of collections, and does not support homogeneous token assets), and the wallet is the bearer of the user's identity. Users can come to the wallet for real-name authentication. After authentication, Zhixinlian will forward the user authentication information to the official identity authentication agency for verification. After the official agency verifies the information to ensure that it is a real and legal user, the agency will pass the DID (Decentralized Identity) technology to issue identity certificates with digital signatures for users, such as proving that Wang Leqing is a legal user over 18 years old, etc. For such a series of certificates, there will be multiple follow-up certification agencies, which may have education direction, identity direction, etc. Certification authorities in various directions issue DID certificates.
In this mode, even Zhixinlian does not know the specific privacy information of the user, we know The user is a legal user who can use the blockchain network.
After the certificate is issued, the wallet contains the user's identity and the user's prop assets, if he wants To play games, you can use the wallet and the game to make an authentication connection. After the connection, the wallet is authorized by the user to synchronize a certificate of the minimum information that can be exposed to the game. The game does not need to know who the user is, does not need to know his ID number, etc. The game application only needs to know information such as whether the user is an adult or not, so that the user can start using it.
There will be more valuable Web3.0 application scenarios based on Zhixin Chain
Information Internet is information-oriented and programmable, so we have the current prosperous Internet application ecology, while value Internet is asset-oriented and programmable , Similarly, the update of the underlying technology will bring another boom in applications. In addition to the cross-application flow of assets and the privacy identity protection system, there will be more interesting value Internet application scenarios on the Zhixin Chain. Here are a few for you to briefly list.
FT chain closed loop
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The FT here is the abbreviation of fungible token, which refers to the homogeneous token (Token) on the chain, which is similar to the ether ETH on the square, BTC on the Bitcoin chain. Universal Token is needed on the chain to realize value exchange in various scenarios, such as the purchase of NFT, exchange transactions between different types of universal Token, etc. The programmable feature of universal Token is the core feature of the blockchain, such as uniswap is based on Ethereum's decentralized trading platform, its smart contract only uses more than 500 lines of code and a small team of more than a dozen people, realizing the logic of an exchange that requires thousands of people to complete in the traditional world. Currently, Uniswap's annual transaction The amount is tens of billions of dollars, and the programmable feature of this asset also greatly demonstrates the superiority of web3.
Then what kind of FT is needed on Zhixin Chain? The answer is obvious. It can be RMB. After demonstration, we concluded that using the current Tencent payment license can realize the digitization of RMB on-chain under the compliance framework. At present, the balance in WeChat Pay is generated by the user after recharging by binding the bank card. The user's fund transfer records in WeChat Pay are all recorded by WeChat Pay. Only when cash is withdrawn will it be cleared with the bank. Therefore, this set of logic can be moved to the chain by WeChat Pay. It is still the user who recharges the balance through the bank card, and WeChat Pay sends the corresponding amount of digital renminbi on the chain to the user’s blockchain address. Recorded in the centralized database, it is now recorded on the blockchain, and the clearing and settlement are initiated when withdrawing cash, which is not much different from the current process.
Universal Token will bring a lot of interesting value after being chained Internet scene.
Flow Payment Scenario
Can money flow continuously between two accounts like water in a faucet? What is the value of doing so?
To give an example, everyone will receive salary every month, on the 5th of each month, We will receive a text message from the bank saying that the salary has arrived. However, everyone has to think about it. The current wages received are the wages of last month. I worked hard for a month last month, and the wages will not arrive until this month. Use simple economics to understand, in fact, the company passes The fund account period is a small "cut" for you, and the funds have a cost of use, at least you lose the corresponding interest rate.
So is there any way to solve this problem? The answer is stream payment. If you are working Sometimes, your salary corresponding to this month can flow into your account little by little like water in a faucet. In this case, the beater can no longer be cut off.
The cost of streaming payment is very high, and it is not eligible for use. There will be many interesting scenarios after the assets are programmable under web3, which is also the embodiment of the advantages of blockchain in realizing zero marginal cost for asset circulation.
There are still many application scenarios for flow payment, such as all current subscription services, which use Pre-payment, for example, if I watch a one-step premium movie on Tencent Video, I have to pay 5 yuan to watch it. After I pay, I have nothing to do with whether I watch it or not. With streaming payment, I pay for every minute I watch Pay for an hour of viewing. Therefore, streaming payment will have a wide range of application scenarios in music, membership and other scenarios.
Value network building block scene
Under the Internet of Value, platforms are no longer independent individuals, but can interact with each other In the linked organic ecology, multiple applications, like Lego blocks, can be closely combined to provide users with more valuable services.
Distributed digital asset mortgage platform
How to measure our society's real transition to the era of digital economy, one of my personal definitions is that when our mainstream financial institutions can accept the mortgage lending business of digital assets, we can say that the digital economy we have entered, Because loan mortgage is the most basic and core business logic in finance, the current mortgage loan is still based on the production factors of the industrial age, such as mortgage loan of real estate, land, and equipment.
Currently, if we hold a novel written by ourselves, a pair of An art painting or an invention patent cannot be borrowed in the bank. If we cannot borrow money, we can only engage in production with the current productivity and cannot further accelerate the production process.
The scenario that Zhixinlian hopes to achieve is that users or platforms can share their digital content through Non-homogeneous token technology confirms rights as digital assets, and obtains a fairer transaction price through multi-faceted data dimensions and markets.
The main body of the bank can build a smart contract application for mortgage lending based on Zhixin Chain. Some of the more mainstream digital assets can conveniently and efficiently complete mortgage lending in this contract. In this way, creators or content businesses can accelerate their development.
Distributed digital asset fragmentation platform
After a well-known novel becomes a non-homogeneous digital asset after being put on the chain, its liquidity is low. A non-homogeneous digital asset representing its copyright may be worth tens of millions, and high-value assets are difficult to flow.
So the best way to increase its liquidity is to fragment and share this asset. If the company goes public, this is also a kind of fragmentation.
Led by securities institutions, based on smart contracts, fragmentation can be achieved with hundreds of lines of code This complex business logic. After sharing the non-homogeneous digital assets of Fighting the Sky, fans of novels, or medium and large investors can participate in it, creators or content companies have obtained funds for further development, and follow-up novels have generated income in film and television and games. Investors can also obtain investment income.
Of course, this is a simple idealized model, and there are still many aspects to be truly implemented Perfection and consideration, but promoting the creation of human wisdom to become an asset has good incentives for creators, which will better stimulate more wisdom creation and bring further prosperity to human society.
Compliant digital asset trading platform
At present, there is no secondary trading market for digital goods/digital collections on the Zhixin Chain. If there is a secondary transaction, there will be a lack of a market-oriented price discovery mechanism. If the price is discovered, it will not be able to effectively motivate the production end. Or the creation side, so we are also in contact with a number of national-level trading platforms, trying to let the national platform undertake secondary transactions, to achieve the purpose of price discovery and further incentives for creation, we also need to pass price control and high transaction procedures Fees and transaction taxes are used to curb the hype.
Blockchain (Zhixinchain) will bring huge changes to Tencent’s existing business
Under the web2 information Internet, Tencent got the ticket for the mobile Internet through WeChat, and now the underlying technology has changed again, and the blockchain support The changes brought about by the value Internet will be far greater than the transition from the PC Internet to the mobile Internet. There are opportunities and challenges in this change, so what will be Tencent's ticket under the value Internet?
First, let’s analyze Tencent’s current main business. Advertising, social networking, finance & enterprises, let's take a look at how the Zhixin Chain's open consortium chain will affect and transform the current main business with the development of the value Internet.
First of all, the game business, the metaverse is an end point of the game business stage, the metaverse An important feature is the integration of multiple IPs and multiple scenes. If you think back to "Ready Player One", you can have a specific experience.
So how do different scenes, different props, and different IP characters in the Metaverse What about those that appear on the same screen or in the same ecology? Looking back at the previous article, we know that the NFT assets issued by the application based on the same protocol on the chain can flow across applications. If all of our Tencent games are connected to the Zhixin Chain, our subsequent props, characters and scenes will be passed through different Qualitative token technology confirms rights, then in theory, Tencent is a game Unicom. After we have formulated the underlying and surface standards, we will open access to more mid- and long-tail manufacturers through standards. Then a company without a VR helmet The Metaverse will gradually take shape. After such a situation is realized, it only needs to further layout and wait for the hardware to mature before transitioning to the real Metaverse.
At the same time, game props and game assets will give users huge gains after being capitalized on the chain In other words, non-homogeneous tokens (NFT) represent the ownership of assets, which is completely different from the fact that current users only have the right to operate game data. After the item data obtained by the user in the game scene is improved, it can also obtain certain income through the compliant and official trading platform, and optimize the relationship between Tencent and players through the reasonable distribution of income. This is also the current blockchain game Play. The core logic of To Earn is also the core logic of the economic model embedded in the Metaverse. (When the game industry is in the industry, the model in which the platform takes all the revenue is unsustainable).
I have always said that the bottom layer is far more important than the surface layer, and it is also more difficult to understand than the surface layer , which is more counter-intuitive. The bottom layer here refers to the value transfer layer represented by blockchain. Rendering technology on the surface and display technologies such as VR are relatively well-understood productivity technologies. The development pattern and technological breakthroughs here are understandable to the industry and develop linearly. A well-known asymmetric development technology, if we are absent here and let Europe and the United States vigorously develop, the future outcome will definitely be stuck by Europe and the United States. We are very passive, we will fall behind the times if we don’t go up the chain, and we will be gradually choked by them if we go up the chain.
Secondly, social network business, in the previous description of the Zhixinlian privacy identity system, we have already It is basically clear that in the subsequent development, the user's account data, social relationship and other data will truly belong to the user both legally and technically. At present, Tencent's various businesses have greatly benefited from social networks. The core support will gradually disappear in the future. After the account and data belong to the user, the user can actively authorize the relationship chain to any application, and the revenue bonus brought by the relationship chain will no longer be the exclusive advantage of a certain company. The reason why Facebook has comprehensively transformed the Metaverse and fully embraced the Internet of Value may also be affected by this aspect.
Online advertising business, currently Tencent has a considerable part of advertising revenue from the push of performance advertising, After the private ownership of user data, this type of business will also be affected. There will be new changes in the advertising industry. Through the digital collection business of Zhixin Chain, a new advertising push logic will be born. The digital goods collected by users are public information on the chain, which can be judged by the digital collections held by users A certain characteristic identity of the user, for example, the user has a digital collection of a certain car brand, which can prove that he may be a car owner, and the user has a digital collection of tickets, which can judge his hobbies, etc., based on non-homogeneous token technology will There are compliant, brand-new advertising and marketing methods.
Finally, financial & corporate business, as described above, web3.0 is the most valuable Internet It is characterized by asset-oriented programmability. After the basic construction is realized, many very refreshing automated and intelligent financial services can be launched under the compliance framework based on the bottom layer of the blockchain, such as stream payment, distributed mortgage lending and other services. In terms of enterprise services, the biggest business direction of Tencent's smart industry business group is to promote enterprise informatization and promote enterprises to go to the cloud. Going up the chain and promoting enterprises to enter the metaverse will be a huge incremental business scenario.
Tencent's entire ecology is based on Zhixin Chain, which can gradually realize the transition from the Internet of Information to the Internet of Value. Complete the transformation towards the value Internet.
Finally, let’s talk about the status quo of my country’s blockchain. The outbreak of the web3 revolution is a foregone conclusion. Against the background of the active deployment of countries such as Europe and the United States, we cannot reject the wave of technology. We need layout and strategic planning. The birth of China's value Internet and China's Metaverse will be an inevitable thing, and it is also a benefit to the country. For the benefit of the people, the development of each generation of information technology will bring about a great release of productivity, and the Internet of Value is no exception.
Currently, there are many bottlenecks in the development of the domestic value Internet, the most important of which is that we lack Compliant underlying blockchain platform. A prosperous ecology is built on good infrastructure, and the prosperity of information Internet applications is also built on the basis of good communication networks and the popularization of mobile devices. Under the Internet of Value, without the bottom layer, a good application layer cannot be incubated. We need to actively build a compliant and easy-to-use bottom-level blockchain platform under the leadership of the country. The current active digital collection business is only blockchain technology. For a very small application, we need to strengthen the application breadth and depth of the blockchain business, and explore more good blockchain landing scenarios. In this regard, the guests attending today’s meeting are duty-bound. Colleagues from QuChain, NetEase, Wanxiang, Tencent, and Alibaba must work hard to build more compliant value Internet application scenarios.
Zhixin Chain——Compliant Open Consortium Chain Project has been established in Tencent for almost four years More than enough, we have continued to invest and accumulate in compliance, and have currently established four major compliance models.
(1) Technical compliance, using domestic independent The underlying blockchain controlled by Tencent Cloud Chain, using a full real-name blockchain account, is completely different from the public chain model, and binds real-name authentication, distributed identity, and blockchain accounts to achieve traceability, It can be supervised, but the front end is anonymous logic.
(2) Platform Compliant, completed the third-class evaluation, completed the evaluation test of the National Industrial Information Security Center, the network
(3) Model compliance, Zhixin Chain, the whole model of chain is to pay in legal currency, one-way consumption, more the concept of digital goods, and limit the splitting of NFT goods,
(4) Business compliance, a series of compliance logics such as only doing the primary market and not doing the secondary market.
In the past four years, I have been working on the blockchain and have seen many blockchain products , we have to look at it from a technical perspective and an inclusive perspective, and we must recognize the status quo. The status quo is that the development of the blockchain industry in the West is ahead of us. From the perspective of blockchain, Ethereum is a very mature one. , a very viable blockchain platform.
What are the characteristics of Ethereum? It is an anonymous, unqualified, and permissionless global value network. I established uniswap (decentralized trading platform) on Ethereum without any qualifications, and I can build applications without even revealing any name. It is a complete change and subversion of the traditional financial system and traditional financial system.
Zhixin Chain is different, we want to build a China-wide A compliant and easy-to-use blockchain underlying platform.
Zhixinlian only does the underlying technology part, and will cooperate with a large number of qualified personnel on the application layer Institutions, such as banks, will make blockchain-based lending and mortgage platforms in the future, let securities institutions do the fragmentation and securitization of digital assets, etc., and let compliant and licensed trading institutions bear the value of digital assets under the Internet trading platform.
Using blockchain technology to cooperate with qualified institutions under the framework of compliance, Let China truly enter the era of the value Internet, and let the wbe3 revolution bring huge technological dividends to our country. This is the mission of the Zhixin Chain blockchain, and it is also the mission of our Tencent Cloud blockchain.
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