A&T Capital: Why did we invest in the social NFT project "Nifty's"?

Original title: "Blue Pill or Red Pill? An article to understand why we invest in social NFT: Nifty's"

Original author: Jasmine, A&T Capital

Reread "The Matrix" over the weekend In the trilogy, in addition to lamenting that the director Wachowski brothers have both become sisters, I have to admit that "The Matrix" is one of the most culturally influential movies ever.

There are many classic metaphors in the movie that coincide with today's Metaverse. While viewers of the original film may not be able to imagine the world we live in today, its themes have never been more relevant. Several scenes in the movie are unforgettable: the AI we created can control and oppress us, human beings are just a piece of battery feeding back to the AI machine, and AI makes these batteries (human beings) in the Matrix in a way that was impossible in the real world (at that time) Ways define who we are. In the real world, the protagonists are ragged freedom fighters, but when they enter the system they're trying to destroy, they can flip back and forth in patent leather catsuits and wield katana swords effortlessly. In other words, in this Matrix, they can choose their appearance and identity, and travel freely in different worlds and time spaces.

Excerpted from "The Matrix" series

So when I see Nifty's and Warner Bros. launching the Matrix avatar, I'm really looking forward to it. The project will be the largest of all Nifty's partnerships with Warner Bros. (which previously included Space Jam and more), featuring 100,000 unique avatars. The project also marks the first major movie IP to enter the dynamic world of NFT avatars. Most importantly, it offers fans the opportunity to inhabit the Matrix as a character who is theirs and theirs only. Now you can get access to avatars by joining their discord.

A year ago, NFT was still an abstract concept, but now, the price of NFT has been repeatedly refreshed, New York Times Square The billboard of also published NFT several times to prove: The World has Woken up to NFTs. We see arts, sports, entertainment, and culture all transformed by new forms of digital ownership represented by NFTs. However, a problem in the current NFT field is that the way to participate in NFT is still that a small group of people participate in buying, selling or speculating. Most of the brands or creators have not been deeply involved. Of course, they have seen the success of NBA Top Shot and several record-breaking digital art auctions, and set up a working group to study and learn. But so far, few brands have really meaningfully entered the NFT market. This is because brands pay more attention to the benefits of long-term interaction with fans than short-term benefits, and this long-term meaningful interaction comes from building and engaging with a vibrant community.

This is the main reason why we invested in Nifty's in May this year: social and interactive.

Headquartered in Miami, Nifty's is the first NFT-focused social media platform that brings premium publishers, brands and creative Visitors connect with collectors, curators and the community of fans that emerge around them. In addition to trading with big IPs on the platform (Nifty's took the lead in cooperating with Warner Bros. to release the NFT of "Space Jam"), users can also create their own Playlist, and users can share Playlist online and offline. For users who do not have the ability to buy or want to learn more about NFT before starting, it increases the sense of participation.

Nifty's first released "Space Jam" NFT, except Common , also including other rarities. Here is a sentence for friends who plan to make NFT, rendering technology and design are particularly important.

We are optimistic about NFT products with social attributes, and they are not limited to NFT, GameFi, DeFi, MemeCoin, they are all communities in the final analysis. When the community grows, more possibilities will be created, resulting in subversion. This article mainly focuses on the socialization of NFT and continues to talk about our agreement on this direction.

NFT-based social platforms provide NFT holders with a platform to showcase and show off. Whether you are a speculator or an investor, you all need a comprehensive platform that provides collection display and price discovery. After having a consensus to collect certain NFTs, adding Token incentives, the community will have more vitality to produce more unexpected product lines. I believe that in the future, NFT based on ERC721 will issue Token based on ERC20. After all, Ape, Cat, and Punk are limited. To create a vibrant community, it is far from enough to rely on a community of tens of thousands of people. The more participants, the greater the value. will grow exponentially. At the same time, the community should be more open and common. It is hard to imagine a future with separate communities, so a platform that allows users with different identities to participate is valuable. However, the initial consensus of communities such as Punk has been established, and the next step will be how to continue to motivate the community to avoid the disappointment of Clubhouse. In the information age, everyone's value can be magnified, and everyone can contribute to the community and get the rewards they deserve. In the early stage, the platform needs big Vs to reverse the flow of the platform and attract fans; in the middle and later stages, the platform needs to use user-friendly products and design feasible Token incentives to use high-quality fans to contribute to the platform, so as to gain user stickiness. Platforms and communities complement each other, and encrypted tokens further amplify this connection.

At present, Instagram, TikTok and Twitter are representatives of centralized social platforms, and their highlight is to encourage users to use short words and pictures Pass and share information, and use the huge sub-communities and precise algorithms to recommend content related to their hobbies to users. Users use these platforms every day, not out of consensus or incentives; but here, background big data allows you to see what you want to see. Future community members should gather together out of consensus, and everyone's interests are bound to the platform, so as to better contribute to the platform and get incentives, thus forming a positive cycle.

From another perspective, Nifty's has been thinking about how to attract users outside the circle to log in with wallets and how to change their login habits . Nifty's has done a neat job here, similar to Brave Browser. Early users registered with their email addresses. Last month, Nifty's logged in with the built-in wallet function, and gave users 0.5 PALM (as follows, Palm is an NFT layer two of Ethereum) for transaction fees. In this way, the user's initial transaction costs can basically be covered.

You can see that the user is airdropped 0.5 PALM, and the user is given the option to connect to other Wallet, currently allows Metamask

The dual product line of social and wallet, let us choose Nifty's as our first NFT investment target. At the same time, the team comes from a group of project parties who have accumulated rich experience such as NBA, ConsenSys, and Meme.com. We will help Nifty's build an Asian team and collaborate on projects.

The current metaverse gives us the power to truly have an identity - to choose who we will be, and people aspire to have Distinctive and imaginative characters, such as Punks, Cats and Apes, there may be more and more symbolic characters in the future, it may be Yacht, it may be Whiskey, these are status symbols. But this is only the first step. The infrastructure of the metaverse also needs the support of everyone in the community. Just like the red pill and the blue pill in the previous article "The Matrix", everyone faces two choices: the red tells you the truth you want, but the truth may be difficult for you to accept; take the blue pill and forget it Everything, get up the next day as usual, but will never touch the truth. We in 1999 could not have imagined that the world we live in today is so related to the metaverse, and now we have heard the concept of the metaverse in all walks of life, the only difference is that you are ready to be an active member of the metaverse what?

The future metaverse should allow us to explore boldly, it is not an independent metaverse, but an interconnected sticky combined world.

A world without rules and controls.

A world without borders.

A world full of possibilities.

Disclosure: Nifty's is A& The investment project of T Capital will be made public in May 2021.

About Nifty's

Nifty's is headquartered in Miami, the An NFT-focused social media platform that connects premium publishers, brands, and creators with collectors, curators, and a fan community that emerges around them. The innovative platform provides an easy-to-use interface that allows members to create, collect, discover and curate the most important digital art and other collectibles in the decentralized NFT world. Leveraging the technology of the MEME protocol, Nifty will provide creators with a premium, powerful, flexible and secure platform to distribute their NFTs. Nifty's team comes from NBA, Meme, ConsenSys, etc. Investors include A&T Capital, Mark Cuban, Joseph Lubin, 0xb1, Twitter and Medium co-founder Biz Stone, Polychain, Samsung Next, etc.

Website: https://niftys.com/

About A&T Capital

A&T Capital is a long-term venture capital fund targeting early and growth stage emerging disruptive technologies. Back promising decentralized digital age start-ups with the backing of the world's leading fintech giants and other institutional investors. We believe the world is on the cusp of a lasting technological revolution and should be a part of it. A&T Capital focuses on innovations in finance, metaverse and Web3.0.

Website: https://capitalant.com/

This article is from a contribution and does not represent the opinion of Rhythm BlockBeats.

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