Social 3.0 DAO Era brought by FWB: reshape social, rebuild society

Original author: Chelsea Jiang

The curiosity and passion for the digital economy in the mainstream society ignited by NFT this year, from In the hot discussion about NFT this summer, more discussions about DAO, Dencentralized Autonomous Organization, and decentralized autonomous organization began to gradually develop.

DAO provides a social 3.0 era empowered by the digital economy, returning to the collaboration between people itself. After the financial system reformed by DeFi, coupled with the way of capturing economic value different from traditional consumer goods provided by NFT, and finally through DAO's re-equalization of human society's collaboration.

After the currency system that subverted the economic system since the birth of Bitcoin, the digital economy has once again given birth to a collaborative system that is about to change the social system. The transformation of the economic system started by the currency has extended to the society, forming a social 3.0 digital society.

At this point, the last piece of the puzzle is completed, and Web3.0 officially starts.

Web 1.0: Social 1.0: A Game for the Few

Change since the birth of the Internet in 1989 It has opened up the way of dissemination of information, opened up the online life form after the real life of human beings, and provided a medium for information transmission and social interaction. Social 1.0 breaks the two-thousand-year-old traditional social media of writing, books, newspapers, and word-of-mouth, and creates a social platform mainly based on web pages outside the right to speak of a few powerful people.

Because the people with technology and resources in the early days are still a very small number of people in society, the flow of information is still in a single transmission, (although there are a few forums that can provide communication channels, but the release of content is still limited to the hands of those who master the information release channels) The information content is limited to academic and technical discussions. At the same time, due to the high economic burden in the early days of Web1.0, the number of people that can be reached is still very small.

The World Wide Web, born in 1989, started the era of the Internet, which is the Web1.0 era. The form of social communication that existed in the era of Web1.0 is still kidnapped by traditional social organizations, using the Internet platform to transfer the original audience to the Internet. Therefore, in the era of Web 1.0, it is still the original organizations that have the right to speak and use the Internet as a medium to disseminate information.

· Information Flow: One Way

· Information audience: very few

· Information Content: Academic, Technical

Information Interaction: None (a few forums)

· Information Equivalence: No Equivalence

Web 2.0: Social 2.0 Platform Era: UGC’s Internet Celebrity Economy

In 2004, Facebook was established, which was just renamed META , defines the form of the social platform.

In 2003, Myspace created a new social platform where all people can communicate, share, and socialize on the platform. Until the establishment of Facebook in 2004 (of course, it was officially renamed as META recently), it opened the era of Internet Web2.0. Social 2.0 has given people who participate in the Internet the opportunity to speak out, that is, UGC, and User Generated Content has opened up the now-known self-media era.

The rising FAANG, China's BAT and Doukuai are media platforms that carry the social life of most people in society. These platforms have created new social monopoly forces, replacing the original traditional social organizations, and enjoying the dividends of the platform economy in the Web2.0 era.

When the Internet promoted by the new generation of communication technology has spread to the lives of most people, the self-media era has really brought about every The era in which everyone can become famous for 5 minutes has shaped the new internet celebrity economy.

The right to speak has spread from the authority on the social pyramid to individuals at all levels of society who can use the platform to speak out, but the platform has also replaced the original authority Become the controller of the right to speak. The product of the self-media era is the Internet celebrity economy, which captures economic value in the traditional consumer economic system through e-commerce platforms.

· Information Flow: One Way

· Information Audience: Most

· Information Content: social, entertainment, shopping, economy, etc.

Information interaction: message, comment, etc.< /p>

· Information Equivalence: Partial Equivalence (depending on platform and individual)

Web 3.0: Social 3.0DAO Era: Decentralized Individual Voluntary Collaboration

In 2013, Daniel Larimer, the founder of Bitshare and EOS, first proposed DAC, Decentralized Autonomous Corporation, which is an enterprise organization in the context of digital assets as a traditional collaboration method. The founder of Ethereum, Vitalik Buterin, re-defined it as DAO, Decentralized Autonomous Organization, and turned it into an autonomous community that can be organized by anyone.

DAO in the context of blockchain continues the innovation under the economic system of digital currency. The success of MakerDAO and Uniswap DAO proves one thing, That is, decentralized organizations can create the same value as enterprises in the traditional economic system, and even produce more innovations to create a new value system.

In this year's NFT boom, DAO provides another way to share economic value through the community. PartyDAO and PleaserDAO purchased and owned assets in the form of NFT in the collective name through fundraising, redefining the form of asset purchase and ownership.

Until June of this year, the FriendwithBenefit DAO established by FriendwithBenefit DAO is no longer limited to the value transfer in the economic system, and has created a new Social DAO, a social DAO. From a full-time employee at the beginning to a global decentralized organization with 200 regular contributors and 2,000 members, the community access of Friends with Benefits is reviewed and voted by a strict committee, and requires holding a certain amount of FWB tokens to represent community membership in the DAO.

Different from the original DAO community, the founders of FWB are neither limited to the digital economy, nor did they have economic goals or products at the beginning Target. It is just a social DAO that gathers because of appreciation of people and explores the possible changes and impacts of web 3.0 on everyone's life.

DAO is a new paradigm for Web 3.0 to reach people. It is a next-generation cultural phenomenon after NFT provides creative talents with tools to capture economic value. Economic capital points to social capital, opening the 3.0 era of social interaction

Information flow: two-way

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· Information Audience: Select the same group in the threshold of digital currency

· Information content: social, entertainment, shopping, economy, digital currency, etc.

· Information interaction: communication, work, social

· Information Equivalence: Equivalence (Except Governance System)

Friends with Benefit: Numbers that unlock everyday life Identity

A social experiment started in September 2020, from the initial group chat to discord, an online network where rules and permissions can be freely established Communication software, Discrod, a server with a hundred channels of discussion topics, generates a large number of discussions about art, trading areas, music, games, and even food every day.

Friends with Benefit was created by the digital currency $FWB by the original inhabitants of the digital currency. The birth of the token is not only a manifestation of economic value, but also a reflection of social capital. Ownership of tokens is proof of community identity. The value of social tokens began in September this year with a financing of US$10 million led by a16z, which became the capital market's certification for DAO to become the next main track.

At the same time, FWB successfully reaches the mainstream people outside the digital economy system, that is, people who create value in the mainstream economy, and the digital economy will also enter the mainstream society , economic value, and integration began to integrate online and offline into people's daily life.

When people come together because they believe in a common purpose, the world begins to change.

The release of the Bitcoin white paper in 2008 triggered a technical discussion among technical geniuses on this subversion of the traditional financial system, and formed the Bitcoin Forum, which also includes The inspiration for countless innovations, including Ethereum.

Technical geniuses brought a new currency model to the world through technology and changed the traditional economic system. As a social DAO, FWB began to focus on people, providing a way to reorganize communication, learning, and collaboration between people.

As an online community, FWB is the first DAO organization to provide community members with offline meeting and communication scenarios. And unlike the original offline forums of the digital economy, which usually discuss various technological developments or business activities, the offline meeting opportunities provided by FWB are more like gatherings among friends. Through the social form of connecting online identity and offline life, it penetrates into people's daily life. After NFT, it provides a new place for creative people to capture economic value.

After releasing the social token, FWB organized people from all over the world, various industries, and various backgrounds to collaborate in the production of content and activities, which really affected people thoughts, and lives. FWB has formed a collective force, and is about to start the fourth stage of its own life course, and it will be open to everyone. The value embodiment of people with any background/professional/experience is not limited to thinking, but to create a new world.

The first stage, social experiment: the formation of consensus, the beginning of people-centered

Satoshi Nakamoto used POW (Proof of Work) in the Bitcoin white paper to propose a consensus mechanism through proof of work, and defined consensus with the decentralized nature of the blockchain. As a social DAO, FWB returns to the basis of the consensus that forms the group, that is, people. Most people in the society stay in the inherent state of life and complete their own lives, but a small number of people are exploring the next form of society. A group of people come together to form a consensus.

The search for value shifts from the external economic value to the inside, and returns to the person himself, the value of the person, and the knowledge, experience, and interest of the person. As a social animal, when a group of the same or different people gather together, it may be a collision of thinking, or it may be the opening of the next great era.

Because the final change of person may be due to a conversation with a friend, a casual dinner, or a chance encounter after get off work. Like nft, it is the next form of economic value creation.

The second stage, social capital: the economic value of social capital, screening community groups

Your social capital may not be directly equivalent to the economic value of the tokens you own. It is not just an external subsidiary property, but is formed by you, your social relationship, and the value generated in society. your social capital.

FWB DAO issued $FWB tokens, and required community members to hold a certain amount of tokens $FWB as a threshold, and successfully used this The social capital brought by social DAO is reflected in the economic value of tokens.

DAO's decentralized governance allows people to truly participate in the formation, governance, and production of the community. The process is transparent and gives community members the right to participate. The process of governance is determined by the community, and members who are token holders also directly own the community. Community consensus, identity, and ownership capture economic value through tokens.

Members are not only the users of this community's products, but also the team that shapes this community. And that attracts more people wanting to participate.

The third stage, social identity: forming a community collaboration mechanism, producing content activities

FWB Redefine decentralized cooperation, reshape the way people cooperate, lower information barriers, and remove intermediate barriers. As a member of this community, as long as both parties are willing, they can hit it off and start creating value.

In this online community platform Discord, different sub-forums have been formed according to different themes, and the entire community has more than 2,000 people to choose from Discuss topics of interest. Among them, about 200 contributors are divided into seven divisions of labor in charge of weekly editorials, membership and benefits, product design and development, city subDAO, and event operations according to products.

Digital Identity Redefines Social

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FWB's community has developed a new digital identity verification application, Gatekeeper, which is free and open to everyone, redefining social interaction. FWB's offline life needs to verify that the online identity on the chain redefines the content of identity, and derives the behavior of online digital identity to offline daily life, thus expanding the definition of identity to offline and online The combination of identity and behavior is the digital embodiment of social capital.

It is conceivable to combine various data recorded on the wallet of the blockchain in the future (it is reported that discord has been publicly recorded on the blockchain in internal testing The Ethereum address of the data), including financial assets, transaction behavior, and participation in activities, truly constitutes a portrait of a person, which can be applied to social, work, and study in human social life in the future.

Truly digitize people's identity, interests, background, and experience, thereby subverting the fragmented, scattered, and broken data storage in traditional society, and removing rigidity, Homogeneous, solidified, and boring information lacking personal color greatly reduces the threshold for people to know each other, understand, and interact, and rapidly reduces people's communication costs and communication friction.

People can quickly find their confidantes without missing them like mountains and rivers.

At the same time, different DAOs have also begun to try to cooperate with each other as a community. They have begun to cooperate with each other in a collective form just like enterprises and groups in traditional society. Create value, amplify the power of the community, and realize real value.

Reform education and redefine learning

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The community is also planning to launch FWB University in the next time: learning and training about Web 3.0. And the learning institutions formed from this social DAO may also reshape the way of learning.

People like to learn from people around them, not from textbooks, and it is not the learning content defined by a fixed framework, but in self-motivation, interest Exploring under the guidance of the teacher is not just learning, but on the way to becoming a genius.

The fourth stage, social locality: stronghold city autonomy, continue to open the community

Different from Web2.0 breaks the shackles of time and space and connects people in different time and space. The next step of FWB is to connect you with your neighbors and form a community in your city.

Currently formed city strongholds, London, New York, and Los Angeles, will build their own local teams and start offline daily activities in the local community. At the same time, in order to welcome more people to participate in this community, FWB also reduced the number of tokens that need to be held and opened a bursary project to reward those who create value for the community.

At the same time, FWB landed in the local community and began to infiltrate people's daily life. You and your neighbors have become real community members through FWB, and you have begun to continue to lower the threshold. Welcome People from all over the world join this community.

Just like the previous bitcoin forum, gathering a group of smart people will lead to the next great product or great invention.

The innovation of technology is followed by the evolution of civilization.

And this time, FWB's DAO has reopened the DAO era of social 3.0, a person can be not only an audience, but also an administrator, or a creator , or a user. Human identity no longer becomes fixed, but fluid and changing.

In this community, you are not just looking up one way, but returning to an equal relationship between people. No matter where you are, who you are, what university you went to, where you worked, DAO is a class that truly breaks the original social structure, returns to the communication of people themselves, removes your identity, status, assets, who are you? , what value can you provide?  

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