The present and future of metaverse cryptovoxels
Original title: "The Present and Future of Metaverse Cryptovoxels"
Original Author: DawnXue, MetaCat
Metaverse Cryptovoxels official opinion The performance of user data did not meet expectations, so I interacted with netizens on Twitter. Based on the heated discussions among netizens, the author made a thinking summary and summarized it into this article.
What is the recent data performance of CV in terms of landowners, traffic, wearable, etc.? What problems are hidden behind these data, and how to solve them?
This section discusses the data performance of the following aspects and the reasons behind them:
1. The number of landlords
< p>2. Monthly visits3. CV wearable related numbers
The number of landlords
The increase in the number of landlords is much smaller than The increase in the number of parcels issued. As of October 15, 2021, CV has issued a total of 5,996 plots, sold 5,603 plots, and only 1,576 landowners. Comparing the cumulative number of land mints at the end of each month with the trend of the total number of landowners at the end of each month (see the figure below), it is obvious that the number of landowners has grown slowly.
(Note: The total number of block mint is almost the same as the change trend of the first-level block transaction, we took the former data; Landlords are formed through sales and gift transfers, and the number of gifts is relatively small. The above-mentioned number of landlords only includes the number formed by buying and selling)
The number of landlords grows slowly The reasons mainly include the following points:
The absolute value of the price of a single plot is still relatively high. A piece of land can easily cost about RMB 40,000 or higher. Although it is far lower than the actual real estate, for ordinary players, a certain financial foundation is still required to become a landlord.
Institutions or individual large buyers hold multiple plots, making the number of landowners increase slowly . For example, as of October 15, Metaverse’s Focus Media MVB holds 148 plots, and the buyer justlike.eth holds 40 plots.
The land purchase threshold for new users is relatively high. For new buyers, the buying process is relatively complicated, and newcomers often ask everywhere for not knowing how to buy land.
Monthly Visits
Although the number of landowners and the number of land transactions continue to increase, the data of monthly visits fluctuates relatively greatly. In April 2021, the monthly visits to CV reached an all-time high of 1.59 million, and then declined in the following months. The visits in September were only 830,000, almost half of the visits in April. It reached 640,000 in the first half of October, and it is estimated that the data for the whole month should pick up.
There may be the following reasons for the large fluctuations in traffic data:< /b>
CV officials are more focused on technology and products than operations. CV's founder, Ben, seems to be working mainly on the technical aspects of the product, and occasionally tweets and interacts, but lacks systematic operations.
The plot builders lack goal orientation and only focus on short-term construction pleasure, ignoring the interactive playability of the plot and long-term value. For example, the MetaCat bookstore can have parties and disco dances, but it can’t read books, and it was put on hold after it was built.
Continued visits are inseparable from plot activity. For example, imnotArt Chicago (ID: 4927), a popular plot in September, the orange part is the active day, and the traffic is obviously greater than the inactive day.
CV wearable related quantity
< br>
As of October 15, 2021, there are a total of 8634 CV wearables, created by 536 landlords, with an average of 16 creations per landlord, and the largest one creating 455 pieces. These wearables are owned by 11352 people in total. Since each wearable may be issued in multiple editions, the number of owners is greater than the total number of wearables.
Currently wearable has the following problems:
wearable Only landowners can mint. Everyone has the right to make wearable, but it does not mean that everyone can mint. This threshold also limits the production of high-quality content.
Wearable wear has a threshold for newcomers. As mentioned by netizens, some users did not know how to wear wearable and asked them for advice.
This part is to discuss the above issues from the perspective of group types:
1. CV official
2. Landlord
3. Others (all players)
CV official
CV official has also made some efforts in traffic and interaction recently. There has been some progress.
In order to promote the interaction between landlords and tourists, CV launched a new feature guestbook on October 5 ( Sign-in book) for visitors to sign in, the landlord can click on the guestbook to send a small gift directly, also can copy all the addresses on the guestbook with one click.
CV officials began to recruit in marketing. On October 12, CV official Kasey posted recruitment information on Twitter, mainly targeting social media, publicity and other marketing aspects.
For the growth of user data, CV officials are also considering facebook And the possibility of logging into CV on Twitter to greatly expand the number of players. Of course, there are also difficulties in advancing, because this has also aroused opposition from some CV users. Opponents believe that the latter two are centralized platforms after all.
In terms of player self-presentation, currently it is the official CV image + player's wearable outfit, and it is not allowed to directly import a complete 3D character as your own image, but CV's direct import of 3D images such as meebits is still under consideration (according to official push). If realized, it may increase the playability of self-dressing to a certain extent.
Of course, in addition to the above-mentioned issues already under consideration, it may be necessary Some other considerations:
The free space in the CV, currently there is no official entrance to the CV, and it can only be accessed through the URL link. The creativity of players in free space may not be inferior to that of landlords. So is it possible to consider allowing free space to be seen by others directly on the official website? Could incentives be considered to allow a bordering channel between the free space and the formal plot? This encourages the creation of high-quality venues.
Is it possible to provide systematic guidance for players in a prominent position on the official website? For example, how to buy land, how to wear wearable, etc.
As for the primary market supply of land prices, it seems that the balance of all parties is always a problem. High land prices are facing difficulties in user growth, and users are on the sidelines. The low land price will affect the official interests. At present, there are very few or almost no land transactions below 1ETH. Low land prices will also affect the interests of old landlords and reduce their belief in CV.
Landlord
< /p>
Long-term goals are more important when landlords build plots. It is more important to think about what the venue will be used for and what value it will provide after it is completed, rather than what kind of venue I want to build.
The more interactive the player and the arena are, the more engaging the arena. Some venues are enough for you to play for a while without the guidance of the owner, such as the Halloween-themed play venue made by netizen @uttermelone in Free Space, there is a watermelon game, you can follow the arrows to play the game; and another The solar (space) venue is an interactive game made by a program, as if strayed into the Milky Way for a moment.
Play (space) venue link: https://www.cryptovoxels.com/spaces/dfee9c8d-6256-469f-896b -8a76ab1be45c
Solar (space) venue link: https://www.cryptovoxels.com/spaces/5f439817-8122-4dbf-8330-913e84600d74
< br>
The stronger the player-to-player communication in the arena, the longer the players will stay in the arena, and at the same time attract more players. Sometimes, several players visit a venue at the same time, but no one communicates, everyone looks at each other, walks separately, and then leaves soon; and sometimes, multiple players discuss issues in the message area, such as October 13 LEPEMPIRE - Beach venue, the wise landlord gave each player 5 minutes to ask questions, everyone participated in the discussion, womps, and then attracted more players, the number of visits to the venue reached 360 people that day.
When an event is held, it seems that the effect of players visiting the venues in a concentrated manner is better than sporadic check-in traffic. We did a comparison of two venues that just recently hosted events, AILY gallery and BCA metaopus. The former was an event on the evening of October 10th. The organizer called on everyone to go to the CV venue to play together. The interaction of the CV guests was also conducted with CV multi-person voice. The venue was very lively at that time. The number of visits to the venue reached 305 people. The effect of the activity is very obvious. In comparison, the latter called on everyone to check in and take pictures on October 12 and leave a message on the official Twitter. From the perspective of data, it is obvious that centralized access to data is better. Of course, holding events in CV is also in the early stage. For landowners, there are still very few events. We should learn from the organizers who are actively holding events in CV.
Other (all players)
In addition to the above discussion from the perspective of officials and landlords (event organizers), there are other things before us that if you can do it, you are willing to do it.
If the systemic operating guidelines cannot be timely Provided on the official website, players can also provide guidance. These guidelines, such as land purchase process guide, new user operation guide (flying, sitting, etc.), how to wear wearable, how to change the land name and player name, how to mint wearable, etc., although it is not difficult, but new Those who enter are often confused. The above guidelines will be compiled and released based on Will Lang Hanwei's summary (link: https://www.yuque.com/ubiswap/cv/lxwm29) in this official account.
Make CV parcel navigation. In CV, it is very inconvenient to find the venues of favorite artists, favorite friends, and interested institutions. If there is a good plot navigation, it will undoubtedly solve some confusion for players. Of course, It would be better to have selected scenic spot recommendations on a regular basis. Recommendations based on traffic flow are one aspect, but there may also be venues worth exploring that we haven't found.
Summary of new progress in construction of CV venues and activities. In addition to exploring existing interesting venue activities, everyone is also very concerned about new developments. These new developments, in addition to the data (cv analysis has been done), the weekly construction progress of new venues and the summary of new interesting activities must also make people very curious.
Formed and easily modifiable interactive scripts. Programs always make interactivity stronger, but there are only a few who understand programs. If there is a well-formed script library to choose from, or even scripts and examples that are easy to modify (such as modifying individual keywords to form Another interactive script), the interactive nature of the venue must be stronger.
CV wearable production and supply integration. CV wearable Only landowners can mint and sell, but some people who can make vox may not have land. If producers and landlords can be organically combined (this cooperation already exists abroad), more high-quality content is bound to be provided.
Written at the end
Borrowing from Andrew Steinwold: 15 years ago, if I told you that our waking It may sound incredible to spend most of your time staring at a screen, but most of us these days probably spend more than 8 hours a day on TVs, phones and computers. And now if I tell you that within 15 years we'll be spending most of our days in the Metaverse, that sounds pretty unbelievable too. But human behavior changes and evolves all the time in ways we barely notice.
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