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NFT+ Social: New 'pose' for Euro 2021 viewing

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As the world's No. 1 sport, what kind of spark will it create when combined with blockchain technology?

Original title:"Roasted seed observation | NFT + social, euro 2021 'new "posture" to ~ slow poke! "

Originally written by Bake Tsai, Conflux Chinese community

In 2021'sThe continental cup is so different.The 11 host cities are celebrating the event's 60th birthday.

NFT+社交，2021年欧洲杯观赛新「姿势」

Nine of the 10 European champions have been won by 24 teams, 11 of the 13 European Cup finalists and 15 of the 17 teams in the last four. This European Championship is a real mini-World Cup.

But did you know that blockchain technology can also be applied to football games

NFTTo bring new benefits to the event

NFT is a new breakout point in the field of blockchain, which is considered to be the easiest development direction of blockchain technology.

NFT shines in 2020-2021, according to a report by NonFungible.com,In the first quarter of 2021, NFT sales exceeded $2 billion, and the total value in circulation has exceeded the total value of 2020.NFT is indeed full of magic, the momentum of the rapid development.

NFT+社交，2021年欧洲杯观赛新「姿势」

The combination of NFT and football matches is a direction worth looking forward to, after all, NBA Top Shot has shown that the market has enough enthusiasm for NFT. NBA Top Shot allows players to collect digital collectibles that are built around real moments/actions that occur during the NBA season.

NFT+社交，2021年欧洲杯观赛新「姿势」

The success of NBA Top Shot shows the feasibility of casting NFT in the direction of content based on stars/highlights of events.

Although different countries/regions have different emphasis on sports, football has always been far and away the most influential in the world, and top football stars certainly have the same appeal and purchasing power of fans as basketball stars. The success of the Top Shot in the NBA can be completely replicated in the field of football.

NFT+社交，2021年欧洲杯观赛新「姿势」

Of course, the use of NFT in football is not limited to star players/moments.

In short, NFT is suitable for all items with unique characteristics and can be viewed as an on-chain identity ID for those items, a proof of unique ownership.NFT is suitable for tournament tickets, jerseys, sneakers, star autographs, etc., which is very valuable for collection.

NFT+社交，2021年欧洲杯观赛新「姿势」

The sports memorabilia market is a billion dollar business, and counterfeiting is not uncommon in the interest of profit.

If the event memorabilia information is recorded on the NFT, each memorabilia can be given a unique identity. In addition to closely tracking the trading history of the memorabilia, it can also record some significant events that influence the value of the memorabilia itself.

Immersed in every moment of the event and every corner around it, the natural fit between NFT and sporting events has opened up new uses for blockchain as the underlying technology.

Fan token, inject new vitality for the club

A fan token, also known as a social transport pass, is a specific cryptographic token issued by a fan group and circulated within a specific group. The larger the fan community is, the higher the cohesion will be, and the circulation of fan tokens will be guaranteed accordingly. This is an emerging form of tokens that is very creative and dynamic.

NFT+社交，2021年欧洲杯观赛新「姿势」

Many European football clubs have issued fan tokens of their own. For example, Atletico de Madrid Fan Token (ATM) is a Fan Token for Atletico Madrid Football Club, Juventus Fan Token (JUV) is a Fan Token for Juventus Football Club, Paris Saint-Germain Fan Token (PSG) is a Fan Token of Paris Saint-Germain Football Club, AS Roma Fan Token (ASR)& NBSP; It's a fan token of the Roma football club.

NFT+社交，2021年欧洲杯观赛新「姿势」

Fans can earn fan tokens for their favorite team by making basic contributions, such as answering questions, attending team events, giving advice, and actively speaking in favor of their team. Fans with fan tokens have the right to vote in a team's poll, and the more fan tokens they have, the more powerful the vote.As a result, fan tokens allow fans to participate in the team's decision-making to a certain extent.

This is how fans chose Blur's Song 2 for Ronaldo's Juventus club to play when they scored at home in January.

NFT+社交，2021年欧洲杯观赛新「姿势」

Hold the club's fans through the fans, it can even get some "special rights" of the team, such as have some souvenirs limited official pre-emption rights, have the right to get free tickets or buy a discount ticket, or can have close contact with idol star, as well as the development team the latest news and so on.

A fan token is also a status symbol for a "die-hard team".The club, the team and the fans jointly empower the token, and the club and the team provide application scenarios for the token. The fans can gain power by holding the token, so as to increase the cohesion and influence of the fans and the team.

Fair and transparent, to solve the problem of fraud

In 2006, a telephone recording revealed that Luciano Moggi, Juventus's general manager, had close ties with officials within the Football Association, who had manipulated refereeing at several matches. The scandal, known as "Calciopoli", involved not only Moggi, but also Juventus president Giovanni Giraudo, the vice president of the Italian Football Federation Roberto Mazzini and the former famous Italian referee Giulio Paireto. Juventus were eventually relegated to Serie B and all the other teams were fined points. Juventus director general Luciano Moggi was sentenced to 68 months in prison.

NFT+社交，2021年欧洲杯观赛新「姿势」

Many years have passed, but the case of fraud on the pitch did not disappear, and even there is a growing trend. An investigation by Greek media SDNA has confirmed that the Greek club Olympiakos was involved in match-fixing in 2015. The owner Evanglos Marinakis has been banned from the football industry for life. The century-old European football club will be fined 3 million euros and the team will also be relegated. Amid the outbreak, SVP Sport reports that at least 22 matches have been flagged by the Swedish Football Association as suspicious cases of fraud or fraud.

NFT+社交，2021年欧洲杯观赛新「姿势」

footballindustryHas produced huge profit margins. Some people see the loopholes and constantly take advantage of them. They lie about their age, their grades, their salaries... Even match-fixing fraud, a variety of cases emerge in an endless stream. What can blockchain bring to the football field?

As a distributed shared ledger and database, blockchain has the characteristics of decentralization, whole-process trace, traceability, collective maintenance, openness and transparency, etc. One of the core values that these characteristics bring to blockchain technology is "trust".

Blockchains reshape the model of trust that no longer relies on centralized endorsements. This value will also be reflected in the application of blockchain.

In sports events, the group draw has always been a part of the suspected artificial control, black box operation.In 2016, former FIFA president Sepp Blatter publicly said UEFA's draw was rigged"Caused a huge shock in the football world.

NFT+社交，2021年欧洲杯观赛新「姿势」

Blockchain technology can be used to ensure the fairness and transparency of the entire draw process. Teams can be numbered in advance, and then the blockchain can be used to generate truly random numbers. The unpredictability can be used to determine the grouping of teams, so as to ensure the fairness of the entire draw process.

Of course, there are more applications of trust value than that.

All along, players' personal information and performance have been stored in centralized forms such as archives and documents. The disadvantage of centralized storage is that the tamper cost is low and the verification cost is high.Part of the problem is that most clubs don't have a department or staff dedicated to checking this informationAnd institutions will exploit such loopholes.

NFT+社交，2021年欧洲杯观赛新「姿势」

This is not the case if the information is stored using a distributed blockchain. The player's information and match results will be uploaded to the chain, which can be publicly checked and cannot be tampered with. These information can provide a reliable reference data to the club that needs to introduce the player. Meanwhile, once the blockchain technology is widely used, the growth of the player will be more truly and reliably reflected through the data. The data and the authenticity and efficiency it brings are of great value to the entire football industry and the sports industry.

NFT+社交，2021年欧洲杯观赛新「姿势」

The sports industry has been the fastest growing industry since the second decade of the new century.

According to PR Newswire, the market value of the global sports industry is growing at a compound annual growth rate of 8.1% per year It will reach $2534.65 billion in 2024.

Blockchain technology can re-energize the sports industry, reshape the value system of the industry, fundamentally change the logical way of the traditional sports industry based on personal trust and institutional trust, break the barriers of value circulation and bring new vitality to the global sports industry.