Interview with Chen Huan Yan: "The Fellowship of the Ring" of Chinese Music NFT

Comment: 0x13, beat BlockBeats

"The NFT Drop on May 27 was very different from my first NFT Drop."

The famous Chinese songwriter Chen Huanren sent a string of dozens of seconds of WeChat voice, talking about his second music NFT work that will be released in BSC NFT trading platform Treasureland with great interest.

If your image of huanren chan is still based on the fact that he wrote classics like HongKong land and war, or he played the evil Lord on the hip hop of China, or collaborated with famous singers like coco li and eason chan, then you need to catch up. With NFT becoming mainstream, more and more celebrities from all over the society start to pay attention to or even issue their own NFT, and Chen Huanren is one of them. In April, Chen Huanren issued and auctioned his first piece of music "Nobody Gets Me" on Opensea, which was sold for 7 ETH.

Perhaps in the eyes of most people, Chen huanren is an all-around musician and Hong Kong film award winner, but in fact, his life is not always smooth. In the introduction to Nobody Gets Me, Chen Huanren writes: "I believe that in addition to fill the stomach, our soul also needs food. Music is the food of the soul is the most direct. My career started in CD obsolete; MP3 not as popular as expected; free platform put down music value s, peer musician and I all is not easy to live well. The next generation of musicians would be more hard than us." In order to help musicians open a new road, Chen huanren chooses to become a "guinea pig", using the way of experiment to explore whether NFT can bring hope for Chinese musicians.

"I was very happy when my first piece sold for 7ETH."

The first significant progress of Chen Huanren's NFT experiment is the successful auction of Nobody Gets Me, which makes Chen Huanren very excited and full of confidence in NFT. He believes that this experiment can prove to many Chinese musicians that music NFT has a market, which can bring more income to musicians. Besides selling money, there is another thing that makes Chen huanren deeply moved.

The number seven is linked to Huan Ren Chen, who previously told Cryuptoc that "the number seven has always been with me for so many years. Whether it's my phone number, my house number, or my floor, it's just like it was meant to be." The music NFT, which was only released for 7 seconds, was auctioned at 0.7ETH and traded at 7ETH, drawing a successful full stop for the NFT auction of Chen Huanren. For content creators, the attention of collectors to the story behind NFT can be particularly touching.

Although there are a lot of musicians who join the NFT field, most of them cooperate with other visual artists to issue a NFT collection. It can be said that the focus of these collections is no longer "music" itself, but pay more attention to visual effects. However, Chen Huanren still insists on putting the focus of NFT on music.

Chen Huanren calls his NFT experiment a "Demo," which in the music world means a "Demo album," referring to a song that is recorded for reference before its official release. Chen huanren is also providing a reference for other musicians with his practical actions. In his opinion, NFT publishing is not complicated. Musicians can publish their own music NFT without having to go with gorgeous visual effects, and they don't have to worry about whether this road can work or not. They just need to bravely publish their own NFT.

Many people think that music is not suitable for collectibles, that it cannot be played and enjoyed by others, and that the soul of music is incomplete. But Chen Huanren takes a different view. He believes that a collector can choose to keep it in silence or make it public. For his first piece of music, NFT, Chen huanren and the collector took a more interesting approach.

Chen huanren agreed with the collector that all subsequent actions of this music work, including putting on the music platform, performing and other commercial activities, need to be voted by both of them, and will only be executed after both of them agree. Although this approach depends on the morality of both the artist and the collector, it is also a direction worth exploring.

"NFT is part of our future."

Chen Huanren is full of expectations for the future of NFT.

After selling his first NFT, Chen Huanren didn't leave the field like most stars, but continued to stay in the field. Almost every day, he would tell other musicians what NFT is and how it will help their lives on social platforms like Clubhouse. In a sense, the musician, who only joined the Crypto world in April, has become Crypto Native.

The criterion of Crypto Native is never the early or late joining time, but the choice of running away with money or becoming a preacher after joining and making profits.

NFT hanjin compared to popularize in front of the computer, at that time people believed that the computer is used to play games, no other function, value, but to this day we all experience how the computers, the Internet has changed our life, we cannot leave computer now, every day, whether it is work, entertainment and even social, "block chain technology is always present, NFT is here to stay, and maybe the form of NFT will change in the future, but it's here to stay." "NFT is worth studying because it is part of our future life," Mr Chen says confidently.

Some people say that all beliefs come from the wealth effect. Chen Huan Ren entered NFT just at the climax of NFT, and his first work sold at a good price, so he would naturally believe in the potential of NFT. However, when the crypto market became cold and NFT's popularity dropped rapidly, Chen Huanren did not choose to leave, but chose to conduct in-depth research. He believed that it was a perfect time to study NFT when the market cooled down.

According to Chen Huanren, the falling price of cryptocurrency has lowered the threshold for NFT to enter the market, creating more income for his friends who are struggling in real life.

"NFT has two functions, one is to create value and the other is to create scarcity." Chen huanren said.

Needless to say, NFT has created more revenue and visibility for countless content creators, so what is creating scarcity?

Generally speaking, we think that NFT itself is not "scarce", the number of NFT depends on how many copies the artist wants to issue, the artist can choose to issue a NFT of tens of thousands of copies, it is not scarce. But NFT can create scarcity for digital works that were not previously protected by copyright. A piece of digital art may have been pirated and published on the Internet tens of thousands of times, but only the copy forged by an artist as NFT is genuine and collectable. The same is true for music.

Chen Huanren believes that only when the market calms down, people's attention will shift from "money" to "NFT" itself, and they will be willing to understand it and join the NFT world.

"Musicians in any field should not be self-censoring."

Among the musicians who have released NFT at present, electronic musicians are the most, with world-famous DJs such as Deadmau5, 3LAU, Rac, Steve Aoki, etc. Followed by Hiphop musicians, such as Eminem, Wu-Tang Clan, A$AP Rocky, etc. Rock musicians also play a large part, such as the Rolling Stones and King Of Leon.

When people think of electronic music, Hiphop, and rock, they often think of such adjectives as trendy, rebellious, and agitated. These adjectives seem to coincide with the spirit of the crypto world, so it is natural for these musicians to join the NFT field. But beyond these genres, are other musicians fit to publish NFT?

"Genres should not be the criteria for publishing NFT. Musicians in any field should not self-censor. I would encourage you to publish your NFT regardless of genre." Chen Huanren told Lushan Blockbeats that, in his opinion, NFT is a worthy new path for any musician to try.

Musicians in every field will have a different fan base, but again, there will always be some "fringe" fans and some "passionate" fans. Marginal fans may just quietly appreciate the music of a musician, while passionate fans may spend a lot of money to support the artist.

This fan base is very similar to the community in the crypto field, where there are members who are quietly concerned, and members who are deeply involved in promotion and governance. With NFT, fans have a whole new way to support their favorite artists. The current game doesn't help musicians directly, but NFT does. Fans will also change from "spectators" who can only "play" to "patrons" of musicians. This kind of identity change can not only bring about an intuitive increase in the income of artists, but also bring closer the relationship between fans and musicians, making this "community" more cohesive.

Are musicians, artists and other content creators coming of age?

Chen huanren bluntly: "I am not clear."

In his view, this era is still the era of fans. Fans can choose what they want and buy it, but musicians and artists are much more passive. Although as content creators they can decide what to publish, fans still have the final say.

A common situation now is that the works published by artists are not liked by fans, so the works will be unsalable and the artists will have no income. Therefore, in order to earn income, artists can only choose to create works that fans like instead of following their own heart. Although the standard will not get worse from the perspective of "craft", But from the "artistic" point of view, there are great flaws.

This is also a concern of Chen Huanren. Although NFT can help musicians recover revenue from various music platforms, it still cannot decide the opinions of fans, so musicians still need to build their own communities and cultivate their loyal fans. As Kevin Kelly, editor-in-chief of Wired magazine, once wrote in an article: "Wanted to be a creator of success, you don't need millions - you don't need to earn millions of dollars, and you don't need millions of customers, you don't need millions of client software installed, you don't need access to millions of fans. If you are craftsmen, photographers, musicians, designers, writers, animators, application producer, entrepreneurs or inventor, All you need is 1,000 loyal followers."

"If I'm going to help, I have to work hard first."

After successfully auctioning his NFT for the first time, Chen Huan Ren decided to share the NFT with his music friends. Some of them had only three minutes of interest, but some of them decided to complete his experiment with Chen Huan Ren. However, although several young musicians have launched their own NFT following Chen Huanren's footsteps, they still have little knowledge of NFT, and they still need to continue to learn and make progress.

And hanjin must also continue to release his "Demo", he knew that only after make up their own results can really influence and encouragement to the friends around, hanjin helplessly to rhythm BlockBeats said: "this is no way to things, if I want to help somebody else, I must be hard work first, do homework, homework (laughs)."

Chen Huanren's second "work" will be issued in BSC's NFT trading platform Treasureland on May 27. This time, a total of 77 pieces of music NFT will be issued with a duration of 27 seconds and a price of 7BNB. The fetterage of digital 7 is once again integrated into this work by Chen Huanren. He chose the BSC network to show other musicians a way to distribute NFT at a very low fee, and this multi-edition, priced release is also a way to show other musicians a way to sell NFT beyond single-edition auctions.

Chen huanren continues to experiment, looking for a way to break the game for Chinese musicians. No one can predict the future development of NFT. It may be smooth, but it may also be extremely dangerous. Chen Huan Ren still chooses to march forward bravely like Frodo Baggins in "Lord of the Rings", looking for a bright future for Chinese music people.

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